Monday, July 27, 2015

2015 Q2 China: Domestic brands continue to top smartphone market. Xiaomi 18%, Huawei 16% and Vivo 10%

Vivo phone's advertisement is seen in Nanjing cityEast China's Jiangsu provinceJuly 4. [Photo/IC]

China's domestic smartphone makers continue to battle foreign rivals as they post bigger market shares in the second quarter of this yearindustry statistics show.
Chinese brand Xiaomi sold more smartphones than any other producer in the country in thesecond quartergarnering a market share of 18 percentaccording to latest figures from market researcher IHS Technology.
Huawei and Vivoboth home-grown brandstook 16 percent and 10 percent market share respectivelyranking second and fourth place.
Apple took third with a market share of 12 percentwhile Samsung fell from fourth to fifthplace with 9 percent.
Analysts attributed the domestic ascent to their improved designs and innovative technology.
Howeveras the overall smartphone market slowsChinese producers will have to exploreemerging overseas marketsaccording to a report by technology research firm Gartner.
Xiaomi has had a successful run in Asian markets such as India and is looking to expand itsfoothold in Brazil.
Huawei is also speeding investment abroadwith its smartphone sales in several overseasregionsincluding Europesurging over 40 percent in the first half.

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