Wait, 2 in 1 Tablet sales are taking off? Started to kill slate Tablets. Windows 10 right time.

Shipment volume will nearly double from 11.5 million in 2015 to 22 million in 2019, says Strategy Analytics.

While the overall Tablet market contracts in 2015, 2-in-1 Detachable Tablets have become a bright spot. According to a new Strategy Analytics’ Tablet & Touchscreen Strategies report, traditional PC vendors like Asus, Acer, and HP have found a niche in which they can credibly compete against mobile device heavyweights, as the segment is forecast to grow 91 percent globally over the next five years due to lower prices and better designs.

Q3 2015: Tablet Customer Type, Channel Type & Form Factor Shipment Forecast by Region 2010 – 2019.

• By 2019, 2-in-1 Tablet growth will show a five-year compound average growth rate (CAGR) of 57 percent while Slate Tablet growth will amount to a 2 percent five-year CAGR.

• The overall Tablet market is set to decline 4 percent in 2015, with modest growth returning in 2016 due to more innovative designs and enabling technology in 2-in-1 and Slate Tablets alike.

• Microsoft has legitimized the Windows-based Tablet with the Surface Pro 3 and the lower-cost Surface 3; in combination with the boom in 2-in-1 Tablet sales, Windows Tablet market share will reach 10% in 2015

Tablet & Touchscreen Strategies Service Director Peter King said, “The timing could not be better for 2-in-1 Tablets as Windows 10 makes the multi-mode computing experience smoother, Intel’s Skylake processors hit the market at the end of 2015, and Windows Tablets have become more cost-competitive with Android Tablets. Windows provides a familiar environment for traditional PC vendors to compete in the Tablet market and also gives CIOs a higher level of comfort when considering higher-end Tablets in the commercial setting.”

Tablet & Touchscreen Strategies Senior Analyst Eric Smith added, “Vendors have refined 2-in-1 Tablet products in the last year to be affordable and functional and there is plenty of headroom for the segment to grow in the next five years as White Box vendors seek to differentiate their low-cost products. The growth rate among 2-in-1 Tablets will far outpace those of traditional Slate Tablets, though from a smaller base, as they compete for the spot of the secondary computing device in the home.”

Surface Pro 3: Levitation not included. A tablet that is almost a laptop. Prices/Specifications.Videos.PR.

Francisco De Jesùs.

Microsoft just announced today the Surface Pro 3—The Tablet that Can Replace Your Laptop, the company says. 

Witness the next evolution of productivity. Introducing the Surface Pro 3, the tablet that can replace your laptop.

Starting at an estimated retail price of just $799, Surface Pro 3 will be offered in multiple configurations featuring 4th-generation Intel® Core™ i3, i5 and i7 processors. 

Take productivity to the next level with Docking Station for Surface Pro 3. Just click Surface Pro 3 into the dock to go from tablet to full desktop PC. With a gigabit Ethernet port for up to 1Gbps wired network speeds, Mini DisplayPort for HD video of up to 3840x2600 resolution, and five USB ports — three USB 3.0 ports and two USB 2.0 ports — you have everything you need to attach an HD monitor, wired network connection, audio system, external mouse and keyboard, printer, and more. And with a 48W charging system, you can work and run or charge your favorite accessories and still have ample power to charge Surface Pro 3.

The backlit Surface Pro Type Cover lets you work or play at any hour. One of the thinnest mechanical keyboards available, Surface Pro Type Cover features a QWERTY keyboard, a full row of Function keys (F1–F12), Windows shortcut keys, media controls and an improved touchpad. Flip the cover back, and take Surface Pro 3 from laptop to tablet in an instant. When closed, Surface Pro Type Cover shuts down your display to preserve battery life. Choose from five colors — purple, red, blue, cyan and black — to express your own personal style. Color availability varies by market.

Specifications:

Wrapped in magnesium and loaded with a 12-inch ClearType Full HD display, 4th-generation Intel^® Core™ processor and up to 8 GB of RAM in a sleek frame — just 0.36 inches thin and 1.76 pounds — with up to nine hours of Web-browsing battery life, Surface Pro 3 has all the power, performance and mobility of a laptop in an incredibly lightweight, versatile form.

The thinnest and lightest member of the Surface Pro family, Surface Pro 3 features a large and beautiful 2160x1440 2K color-calibrated screen and 3:2 aspect ratio with multitouch input, so you can swipe, pinch and drag whenever you need. The improved optional Surface Pro Type Cover and more adjustable, continuous kickstand will transform your device experience from tablet to laptop in a snap. Surface Pro Type Cover features a double-fold hinge enabling you to magnetically lock it to the display’s lower bezel, keeping everything steady so you can work just as comfortably on your lap as you do at your desk. With a full-size USB 3.0 port, microSD card reader and Mini DisplayPort, you can quickly transfer files and easily connect peripherals like external displays. And with the optional Surface Ethernet Adapter, you can instantly connect your Surface to a wired Ethernet network with transfer rates of up to 1 Gbps[1].

The custom Surface Pen, crafted with a solid, polished aluminum finish, was designed to look and feel like an actual fountain pen to give you a natural writing experience. Use Surface Pen to organically mark presentations, sign documents or create art in apps like Fresh Paint. A click of Surface Pen opens OneNote, so you can capture your thoughts instantaneously — and your work is automatically saved. Double-click the back of Surface Pen to instantly capture a screenshot of whatever’s on your screen.[2] And with our sophisticated Palm Block technology, you can rest your hand as you write without unintended inputs and marks.

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^[1] Capable Ethernet connection required.

[2] Double-click feature coming with a future update.

When it’s time to have some fun, Surface Pro 3’s bright 12-inch ClearType Full HD display, Dolby® Audio-enhanced sound and doubled Wi-Fi speeds are up to the task. Prop up your Surface via its continuous kickstand for your perfect viewing angle, and enjoy Surface Pro 3’s front-facing speakers, now 45 percent louder for an even better audio experience. Need to quickly capture a photo or video chat with your friends? Surface Pro 3 now features two 5MP cameras capable of capturing 1080p HD video, so capturing stills or video has never been easier. 

With Windows 8.1 Pro[1], Surface Pro 3 is capable of running all your Windows software, including Microsoft Office and Windows Store apps, including custom line-of-business apps for enterprises and business owners. Starting at just $799 ERP[2], Surface Pro 3 is available with an Intel^® Core™ i3, i5 or i7 processor with up to 512 GB of storage and up to 8 GB of RAM.[3]

Top features and benefits

·         Replace your laptop. Surface Pro 3 takes you from tablet to laptop and back with the optional Surface Pro Type Cover and Docking Station for Surface Pro 3. Prop Surface Pro 3 and Surface Pro Type Cover up on your lap to type on the go, flip the cover back and use Surface Pro 3 like a tablet, or draw with Surface Pen. Connect Surface Pro 3 to the docking station to create a powerful desktop rig. It’s the tablet that can replace your laptop.

·         Feel the power. With the option of three different 4th-generation Intel^® Core™ processor models and packing up to 8 GB of RAM, Surface Pro 3 is a powerhouse providing enterprise-worthy performance, all in a thin and lightweight package.

·         Write, draw and create. Surface Pro 3 includes the all-new Surface Pen that is pressure-sensitive and precise, so you can get creative with drawing and note-taking. Surface Pen makes it easy to mark presentations, PDFs and documents just like you would on paper.

·         Smile for the camera. Featuring two 1080p HD video cameras, 5MP rear- and front-facing cameras, capturing image stills or video chatting is easy and beautiful.

·         All the programs you need. Surface Pro 3 is compatible with virtually all your favorite and critical Windows software, including Microsoft Office.[4] With Windows 8.1 Pro, you can download apps from the Windows Store and use them side by side with Snap View, or load custom line-of-business apps for your workforce.

Technical specs

Operating system	Windows 8.1 Pro
Exterior	Dimensions: 7.93 in x 11.5 in x 0.36 in Weight: 1.76 lbs Casing: Magnesium Color: Silver Physical buttons: Volume, Power, Home

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[1] Must be compatible with Windows 8.1.

^[2] Estimated retail price; actual prices may vary.

[3] System software uses significant storage space. Available storage is subject to change based on system software updates and apps usage. 1 GB = 1 billion bytes. See http://www.microsoft.com/surface/storage for more details.

[4] Office sold separately.

Dimensions: 7.93 in x 11.5 in x 0.36 in Weight: 1.76 lbs Casing: Magnesium Color: Silver Physical buttons: Volume, Power, Home

64 GB, 128 GB, 256 GB, 512 GB[1]

Screen: 12-inch ClearType Full HD display Resolution: 2160 x 1440 Aspect Ratio: 3:2 Touch: Multitouch input

Pen input and pen (included with purchase) Pen features 256 levels of pressure sensitivity

4th-generation Intel® Core™ i5-4300U (1.6 GHz with Intel® Turbo Boost up to 2.90 GHz) with Intel® HD Graphics 4400. 4 GB or 8 GB of RAM — dual-channel LPDDR3 TPM 2.0 (Trusted Platform Module — for BitLocker encryption) 4th-generation Intel® Core™ i3/i5/i7 Processor System memory: 4GB or 8GB memory options TPM 2.0 chip for enterprise security

Wireless: Wi-Fi 802.11ac/802.11 a/b/g/n Bluetooth 4.0 low energy technology

Up to nine hours of Web-browsing battery life[2]

5MP and 1080p HD front- and rear-facing cameras Built-in front- and rear-facing microphones  Stereo speakers with Dolby® Audio-enhanced sound

Full-size USB 3.0 microSD card reader Headset jack Mini DisplayPort Cover port Charging port

Ambient light sensor Accelerometer Gyroscope Magnetometer

36W power supply (including 5W USB for accessory charging)

One-year limited hardware warranty[3]

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[1] System software uses significant storage space. Available storage is subject to change based on system software updates and apps usage. 1 GB = 1 billion bytes. See http://www.microsoft.com/surface/storage for more details.

^[2] Battery life varies with usage and settings.

[3] U.S. only; varies by market

Pricing

Surface Pro 3	Estimated retail price (USD)
Intel® Core™ i3, 64 GB[1] and 4 GB of RAM	$799
Intel® Core™ i5, 128 GB7 and 4 GB of RAM	$999
Intel® Core™ i5, 256 GB7 and 8 GB of RAM	$1,299
Intel® Core™ i7, 256 GB7 and 8 GB of RAM	$1,549
Intel® Core™ i7, 512 GB7 and 8 GB of RAM	$1,949

Surface Pro 3 Accessories	Estimated retail price (USD)
Surface Pro Type Cover	$129.99
Additional Surface Pen	$49.99
Additional 36W Power Supply	$79.99
Additional Pen Loop	$4.99
Docking Station for Surface Pro 3	$199.99
Surface Ethernet Adapter	$39.99

Contact info

For more information, press only:

Rapid Response Team, Waggener Edstrom Communications, (503) 443-7070, rrt@waggeneredstrom.com

For more product information and images:

Visit Surface Newsroom at http://www.microsoft.com/en-us/news/presskits/surface/.

For more information about Surface:

Visit Surface at http://www.microsoft.com/surface.

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[1] System software uses significant storage space. Available storage is subject to change based on system software updates and apps usage. 1 GB = 1 billion bytes. See http://www.microsoft.com/surface/storage for more details.

Press Release:

Surface Pro 3

May 20, 2014

Surface Pro 3 has a 12-inch ClearType Full HD display, 4th-generation Intel® Core™ processor and up to 8 GB of RAM. With up to nine hours of Web-browsing battery life, Surface Pro 3 has all the power, performance and mobility of a laptop in an incredibly lightweight, versatile form.

NEW YORK — May 20, 2014 — On Tuesday, Microsoft Corp. introduced Surface Pro 3 — the lightweight tablet that packs the power and performance you expect from a laptop.

Surface Pro 3 is a tablet and a laptop: multiple processor, RAM and storage options intersect with a sleek design that, with a simple snap or click, transform the device from a perfectly balanced tablet to a full-functioning laptop and back again — all in a beautiful package that is 30 percent thinner than an 11-inch MacBook Air. Its stunning 12-inch display and new, continuous kickstand provide the screen real estate and multiple viewing angles people need for work and play. And the new Surface Pen — completely redesigned with form and function in mind — delivers a precise, luxurious drawing and note-taking experience with a single click of the pen.

“So many people carry both a laptop and a tablet but really want just one device that serves all purposes,” said Panos Panay, corporate vice president, Microsoft Surface. “Surface Pro 3 is the tablet that can replace your laptop — packing all the performance of a fully powered laptop into a thin, light and beautifully designed device. You’ll love being able to carry a single device for your next class, workday or weekend getaway knowing you have all the power you need.”

Surface Pro 3 and Surface accessories

Surface Pro 3 features a 12-inch full HD display, 4th-generation Intel® Core™ processor options, amazing click-in keyboards, and a multiposition kickstand that goes from movie mode to working mode and all the way to writing mode. Because it runs Windows 8.1 Pro, people can run the desktop software they rely on, including Microsoft Office , multitask with side-by-side windows, and use it at work. Surface Pro 3 delivers the best writing and drawing experience with Surface Pen included and an amazing new capability where with just a click of the pen, Surface launches a fresh page in OneNote, so you can capture your thoughts immediately — as quickly as a pen and piece of paper. And it delivers big-screen entertainment anywhere with the larger, full HD screen, the kickstand, great speakers with Dolby® Audio enhanced sound, and up to nine hours of Web-browsing battery life.

New Surface accessories like the improved Surface Pro Type Cover will take Surface Pro 3 from tablet to laptop in a snap. The new premium Surface Pen with pressure sensitivity enables a more natural writing experience, while a full-size USB 3.0 port, microSD card reader and Mini DisplayPort allow for quick file transfers and easy connections to a range of peripherals.

Coupled with additional optional accessories, including a new Docking Station for Surface Pro 3 and a Surface Ethernet Adapter, Surface Pro 3 has all the features and capabilities of a complete laptop. The new Surface accessories can be found here.

Surface Pro 3 for business

With the introduction of Surface Pro 3, our commitment to business has never been stronger. Since introducing commercial availability less than a year ago, Surface has expanded into 31 commercial markets, celebrating new customers along the way. Surface Pro 3’s versatile features allow commercial customers to deploy a laptop replacement that delivers the power, manageability and security they need to conduct business with confidence. Companies such as BMW Group, The Coca-Cola Company and LVMH - Moët Hennessy Louis Vuitton have already committed to purchasing and deploying the device as one of the choices inside their organizations.

“Surface Pro 3 is a truly innovative device that will replace both a tablet and a powerful laptop,” said Mario Müeller, vice president IT infrastructure, BMW Group.

Microsoft is proud that these esteemed brands are adopting Surface Pro 3 to harness the promise of mobility to transform their customer experiences.

Pre-order and availability

Starting at an estimated retail price of just $799, Surface Pro 3 will be offered in multiple configurations featuring 4th-generation Intel® Core™ i3, i5 and i7 processors. Specs are available here.

Surface Pro 3, Surface Pro Type Cover and Surface Pen will be available for pre-order starting May 21 at 12:01 a.m. EDT through Microsoftstore.com, Microsoft retail stores and select third-party retailers. Commercial customers should speak to their authorized reseller.

Beginning June 20 in Canada and the United States, customers can visit Microsoftstore.com, Microsoft retail stores, select third-party retailers and commercial resellers to purchase Intel® Core™ i5 Surface Pro 3 and select accessories. Additional configurations will become available during August, and additional accessories will be available in the next few months.

 

By the end of August, Surface Pro 3 and select new accessories will become available for purchase in 26 additional markets, including Australia, Austria, Belgium, China, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Korea, Luxembourg, Malaysia, the Netherlands, New Zealand, Norway, Portugal, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand and the United Kingdom.

More information on Surface can be found at http://www.microsoft.com/surface.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Some information relates to a pre-release product, which may be substantially modified before it is commercially released. Microsoft makes no warranties, express or implied, with respect to the information provided here.

For broadcast download:

Visit Surface Newsroom at http://www.microsoft.com/en-us/news/presskits/surface for b-roll clips.