First Amazon Fire phone commercial. Video.

Amazon just uploaded on Youtube its first Fire Phone commercial with two kids on the block enjoing the phone and the Free Amazon Prime. The Fire will be available on July 25th and you can pre-order it now:

Now airing the new Amazon Fire phone TV commercial.For a limited time, every Fire phone includes a full year of Prime benefits (a $99 value), including Prime Instant Video (over 40,000 movies and TV episodes), Free Two-Day Shipping, and over one million songs and more. If you already have Prime, we'll extend your membership for a full year. Fire phone also comes with the innovative Firefly technology, so you can recognize more than 100 million movies, songs, products, books and more. Amazon Fire phone -- exclusively on AT&T.

12 Months of Prime Introductory Promotion for Fire Phone

Last Updated: 6/17/14

For a limited time, Fire phone comes with 12 months of Prime included. 

When does this promotion expire?

This is an introductory offer that will only be available for a limited time. 

How quickly does my new Prime membership begin after I purchase a Fire?

Prime membership benefits are applied during setup of your Fire. Once you register your Amazon account on the device, membership is effective immediately. You will receive an email as confirmation that Prime benefits have been applied to your account. 

How long do I have to activate my year of Prime included with my Fire purchase?

Prime is activated immediately upon registering your Amazon account with your Fire device. This means that the first time you set up and use your Fire, Prime will be activated as a result. 

What if I’m already a Prime member?

You’re still eligible. Prime members who purchase a Fire will receive an additional year of Prime when their existing membership is up for renewal. For example: if your next renewal date is June 1st 2015 and you purchase a Fire, we will give you an additional year of Prime at no charge, making your next paid renewal date June 1st 2016. 

If I buy more than one Fire, will I get more than one additional year of a Prime membership?

Yes, you will receive one year of Prime for each Fire you purchase. For example: if you buy three Fires and register all three devices under a single account, we will apply 3 additional years to your account. 

I have more than one Amazon account, which one is eligible for one year of Prime?

When registering your device, you will be prompted to enter your Amazon account information. We will apply a full year Prime membership to this account. 

Are Prime Fresh members eligible (In cities where Prime Fresh is available, e.g. LA and San Francisco)?

Yes, Prime Fresh members are eligible. Prime Fresh members will have the option of keeping their existing Prime Fresh membership with a 4-month extension (this is the equivalent value of one year of Amazon Prime) or changing to Prime (without Fresh) and receiving a full year of Prime. After registering their Amazon account with their Fire device, Prime Fresh members will receive a welcome email that describes how to select their preferred option. 

Are Amazon Student members eligible? 

Yes, Amazon Student members are eligible. Amazon Student members will have the option of keeping their Amazon Student membership and receiving a year extension of that membership type applied to their account or changing to Prime and receiving a year of Prime applied to their account. After registering their Amazon account with their Fire device, Amazon Student members will receive a welcome email that describes how to select their preferred option. 

Are Amazon Mom members eligible?

Yes, Amazon Mom members will remain Mom members and receive a year of Prime applied to their account. 

What if I am in a 6-month Amazon Student free trial or a 3-month Amazon Mom free trial?

You are eligible. When you register your device, we will immediately upgrade you to a full year of Amazon Student (with Prime benefits) if you are in a 6-month Student free trial, or immediately upgrade you to a full year of Amazon Mom (with Prime benefits) if you are in a 3-month Mom free trial.

What happens if I return my Fire?

Once your return has been processed, the unused portion of your promotional Prime membership (that came with your device purchase) will be canceled. This will not affect any portion of your paid Prime membership. 

• If you were a new Prime member with the purchase of your Fire, your promotional Prime membership will be canceled.
• If you were an existing Prime member and you have not begun your promotional year of Prime with your Fire purchase, your promotional year will be canceled and you will continue with your existing Prime membership.
• If you were an existing Prime member and you have begun your promotional year of Prime with your Fire purchase, the following will occur:
  • If you have auto-renew setting turned on, your promotional year of Prime will be canceled and you will be renewed into a paid year of Prime at $99.
  • If you have auto-renew setting turned off, your promotional year of Prime will be canceled and you will no longer be a Prime member.

What if I use my Fire but then later decide to give or sell it to another person? Do they get a year of Prime as well?

No, only the first Amazon account registered to your Fire (during the promotional period) will get a year of Prime applied.

Will I be charged once my year of Prime runs out?

If you are not a Prime member when you purchased your Fire, you will not be charged when your year of Prime runs out. If you would like to continue your Prime membership beyond the year included with your Fire purchase, please turn on auto-renew within Your Account > Your Prime Membership. 

What happens if my device is repaired or replaced under warranty?

Your Prime will continue from when you first registered your original Fire device. You will not receive a 2nd year of Prime if you receive a warranty replacement device.

How can I tell if Prime has been applied to my account?

Please check your auto renewal date within Your Account > Your Prime Membership on Amazon.com. Your new renewal date should be reflected in your account.

What if I have more questions?

If you have additional questions that are not covered in this FAQ, please contact our online customer support here.

Additional Terms & Conditions

• This offer of one year of Amazon Prime has a $99 value. The offer is not exchangeable and not redeemable for cash.
• This offer is available to customers located and with billing addresses in the United States.
• This offer may be modified or canceled at any time.
• Normal data charges apply when accessing Prime Instant Video, Prime Music and other digital content over the cellular network.
• Please see www.amazon.com/primeterms for the terms and conditions that apply to your Prime membership. By registering your Amazon account on your Fire device or using your Prime benefits, you agree to the Prime Terms & Conditions.

Video: Amazon tries to blaze different smartphone path.

Francisco De Jesùs.

Amazon is jumping into the crowded smartphone market with a 3D model it hopes will easily connect customers to its online marketplace, in another attempt to use devices to drive sales in its key e-commerce business.

Fire is spreading. Amazon's line of devices is expanding into phones with the long anticipated launch of the Fire smartphone. The communication and media device adds to the Kindle Fire HD tablet and the Fire TV set-top box recently announced. Amazon is building up a war chest to compete with other tech giants, says Citizen.VC's Max Wolff. 

 "It's not about making a big splash for profit, not even making a big revenue splash in the next quarter or two - even in the best case scenario. It's about Apple encircling and building out their ecosystem. It's about Google encircling and building out an ecosystem. 

It's about Microsoft, and about Amazon saying: we are one of the big players in tech. We also have a totally encircled ecosystem where you can order online from us, you can use our apps on other devices, you can use our TV at home, you can use our tablet and you can use your Amazon phone." 

There are a few surprises. The Fire comes with unlimited cloud storage. But Amazon is not joining the trend of larger screens started by the Samsung Galaxy and expected to be soon followed by Apple's iPhone 6. There's a one-handed gesture feature, which presumably makes it easier for customers to access Amazon's vast e-commerce marketplace and growing media offerings. 

And Firefly - software that recognizes an object and then takes you right to the Amazon store where you can buy it. 

 "Let's remember, if the mobile phone is the basic future of e-commerce, which we all think it is, then Amazon - the dominant player in e-commerce now facing Alibaba, now facing JD, now facing growing app native competitors - needs to be there. They need to control that situation too. And being one of a whole bunch of apps, with no particular advantage and some disadvantage, in this world is probably a bad idea. And let's not forget running in the background - Google is moving into shopping." 

To make the phone even more attractive - buyers will get a free 12-month membership to Amazon Prime, which includes free two-day shipping. The phone which is only available on AT&T comes with a hefty $750 unsubsidized price tag, $199 with a two-year contract.

Available for pre-order now:
The price shown on the banner below is without a service plan from AT&T. If you click on the banner below, it will take you to all plans you might like to select :