IFA2012: IBM cloud to deliver New Home Entertaiment Services for Philips Smart TV.

WorldWide Tech & Science. Francisco De Jesùs.

IFA2012: IBM cloud to deliver New Home Entertaiment  Services for Philips Smart TV.

IBM today unveiled a new cloud platform for consumer electronics firms and announced it will power the Philips Smart TV platform for Internet services, which will deliver greater interactive services to millions of TV viewers in more than 30 countries in Europe, as well as Brazil and Argentina. Through their broadband connections, smart TVs provide consumers with innovative, on-demand access to an unlimited array of entertainment options throughout the Internet. In addition to standard, linear TV, they provide two-way interaction and personalized content, enabling new "intelligent" consumer services. Today's announcement at the IFA consumer electronics event in Berlin provides IBM cloud services on a pay-per-use basis to TP Vision, an Amsterdam-based joint venture between Philips and TV manufacturer TPV responsible for the development of Philips Smart TV. TP Vision needed a cloud computing environment resilient enough to support unexpected service demands at any given time when millions of TV units access a variety of services on its network. "IBM's cloud platform allows us to place the service and application intelligence into the cloud, and reduces the complexity of managing software in the TVs for our consumers," said Albert Mombarg, head of Philips Smart TV at TP Vision. "This provides an economic, more flexible way to create new services for our viewers. By engaging with IBM on a cost-per-device basis, we obtain a new business model with predictable costs, and great flexibility to expand our services and grow our user base. We expect it to transform the way we offer new services and drive ongoing business innovation." The new IBM cloud platform opens up paths to new revenue. The data stored within the cloud can provide new insights about consumer needs and behavior for the media and entertainment industry, such as recommending TV shows based on past selections. Service providers, chief marketing officers and advertisers can use Big Data analytics to deliver more personalized entertainment options and targeted advertisements. Marketers can generate collective consumer knowledge derived from the aggregation of data from a population of homes, in addition to an individual TV. "As the Internet and smart devices continue to infiltrate home entertainment, today's consumer electronics manufacturers are looking to deliver new interactive entertainment services," said Bruce Anderson, general manager of IBM's global electronics industry. "Televisions are about to become the next open application platform, similar to the application platforms on mobile devices. Organizations are turning to the IBM cloud as the channel for their innovation." IBM Launches IBM SmartCloud Service Delivery Today IBM unveils a cloud-based platform managed by IBM global cloud data centers, for subscriber and device management, service life-cycle management and more. IBM's new service delivery platform, called the IBM SmartCloud Service Delivery for Electronics, provides consistent management of millions of different connected consumer devices, provisions services, interfaces with third parties, and acts as a collector of customer intelligence. It bundles services, software, hardware, network and third-party services in a single integrated service, for an all-in price, with per active user pricing, making smarter TV services more cost effective for manufacturers and consumers. Examples of live solutions demonstrated at IFA include the Philips Smart TV and service portal, and a smart home proof-of-concept, with home management and monitoring, as well as home energy management. For more information about IBM's global electronics industry, visit http://www.ibm.com/electronics To read more about IBM's news at IFA, visit this Smarter Planet blog post. About IBM Cloud Computing  IBM has helped thousands of clients adopt cloud models and manages millions of cloud based transactions every day. IBM assists clients in areas as diverse as banking, communications, healthcare and government to build their own clouds or securely tap into IBM cloud-based business and infrastructure services. IBM is unique in bringing together key cloud technologies, deep process knowledge, a broad portfolio of cloud solutions, and a network of global delivery centers. For more information about cloud offerings from IBM, visit http://www.ibm.com/smartcloud. Follow us on Twitter at http://www.twitter.com/ibmcloud and on our blog at http://www.thoughtsoncloud.com Contact Information: Colleen Haikes IBM Media Relations chaikes@us.ibm.com 415-545-4003 Jelmer Letterie IBM Media Relations jelmer.letterie@nl.ibm.com 31-20-513-3241 SOURCE IBM

IFA2012: Six Innovative Products Headline Variety Of New NETGEAR Technologies.

WorldWide Tech & Science. Francisco De Jesùs.

Six Innovative Products Headline Variety Of New NETGEAR Technologies At IFA 2012. New products deliver optimal WLAN coverage and speed, extend wireless Internet access anywhere in the home, and enable music to be played from a smartphone on remote speakers

NETGEAR, Inc. , a global networking company that delivers innovative products to consumers, businesses and service providers, today introduced a full line-up of new innovative products at the IFA 2012 conference. The products demonstrate NETGEAR's leadership in networking technologies for consumers and small-and medium-sized businesses. At IFA 2012, taking place in Berlin, Germany, from August 31 to September 5, the new products on display in Hall 12 at NETGEAR booth # 102 will include: NETGEAR N600 Wireless Dual Band Gigabit ADSL2+ Modem Router (DGND3700B) The NETGEAR N600 Wireless Dual Band Gigabit ADSL2+ Annex B Modem Router (DGND3700B) is the ultimate integrated DSL networking gateway. It offers concurrent dual band technology to avoid interference and ensure top speeds, as well as the greatest range possible to handle demanding applications like streaming HD video and multiplayer gaming. Key features include NETGEAR ReadySHARE® Cloud, DLNA media server compatibility and NETGEAR ReadySHARE Printer, which enables wireless printing from any computer to a connected USB printer. NETGEAR Powerline Music Extender (XAUB2511) The NETGEAR Powerline Music Extender (XAUB2511) allows music to be played wirelessly on any speaker anywhere at home from a tablet, smartphone or computer. It turns any power outlet into an Internet connection, and can convert a USB printer or USB hard drive into a network device that is accessible from any connected device. NETGEAR Powerline 500 Nano PassThru 2-Port (XAVB5602)  The NETGEAR Powerline 500 Nano PassThru 2-Port (XAVB5602) turns any electrical outlet at home into a high-speed 500 Mbps network, which is perfect for applications such as HDTV, multiple HD/3D video streams, streaming multimedia and multiplayer gaming. It comes with two fast Ethernet ports to simultaneously connect multiple devices to your home network or to the Internet. NETGEAR Powerline 500 PassThru WiFi Access Point (XWNB5602) and Powerline 500 WiFi Access Point (XWNB5201) The NETGEAR Powerline 500 WiFi access points (XWNB5602 and XWNB5201) are the first Powerline WiFi 500 Mbps products capable of turning any power outlet at home into a high-speed WiFi N 300 Mbps access point. The access points offer easy, plug-and-play setup and provide ultra-fast WiFi coverage to enable quick access to even the most demanding applications. The NETGEAR Powerline 500 WiFi access points are ideal for connecting devices like tablets, laptops and smartphones to fast wireless Internet in the home. NETGEAR Universal WiFi Range Extender – Powerline PassThru edition (XWNB1601) The NETGEAR Universal WiFi Range Extender – Powerline PassThru edition (XWNB1601) is a premium range extender combining WiFi and Powerline technologies to seamlessly extend the WiFi signal of a gateway/router to virtually any room in your home. More information To learn more about the NETGEAR N600 Wireless Dual Band Gigabit ADSL2+ Annex B Modem Router (DGND3700B), please visit http://www.netgear.com/ultimateDSL. To learn more about the NETGEAR Powerline Music Extender (XAUB2511), please visithttp://www.netgear.com/xaub2511. To learn more about the NETGEAR Powerline 500 Nano PassThru 2-Port (XAVB5602), please visit http://www.netgear.com/xavb5602. For more information on the NETGEAR Powerline 500 PassThru WiFi Access Point (XWNB5602), please visit http://www.netgear.com/xwnb5602. To learn more about the Powerline 500 WiFi Access Point (XWNB5201), please visit http://www.netgear.com/xwnb5201. To learn more about the NETGEAR Universal WiFi Range Extender –Powerline PassThru edition (XWNB1601), please visit http://www.netgear.com/xwnb1601. About NETGEAR, Inc. NETGEAR (NASDAQGM: NTGR) is a global networking company that delivers innovative products to consumers, businesses and service providers. For consumers, the company makes high performance, dependable and easy to use home networking, storage and digital media products to connect people with the Internet and their content and devices. For businesses, NETGEAR provides networking, storage and security solutions without the cost and complexity of big IT. The company also supplies top service providers with retail proven, whole home solutions for their customers. NETGEAR products are built on a variety of proven technologies such as wireless, Ethernet and Powerline, with a focus on reliability and ease-of-use. NETGEAR products are sold in approximately 32,000 retail locations around the globe, and through approximately 42,000 value-added resellers. The company's headquarters are in San Jose, Calif., with additional offices in 25 countries. NETGEAR is an ENERGY STAR® partner. More information is available at http://www.NETGEAR.com or by calling (408) 907-8000. Connect with NETGEAR at http://twitter.com/NETGEAR and http://www.facebook.com/NETGEAR. © 2012 NETGEAR, Inc. NETGEAR, the NETGEAR logo, and ReadySHARE are trademarks or registered trademarks of NETGEAR, Inc. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995 for NETGEAR, Inc.: This press release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Specifically, statements concerning NETGEAR's business and the expected performance characteristics, specifications, reliability, market acceptance, market growth, specific uses, user feedback and market position of NETGEAR's products and technology are forward-looking statements within the meaning of the Safe Harbor. These statements are based on management's current expectations and are subject to certain risks and uncertainties, including, without limitation, the following: the actual price, performance and ease of use of NETGEAR's products may not meet the price, performance and ease of use requirements of customers; product performance may be adversely affected by real world operating conditions; failure of products may under certain circumstances cause permanent loss of end user data; new viruses or Internet threats may develop that challenge the effectiveness of security features in NETGEAR's products; the ability of NETGEAR to market and sell its products and technology; the impact and pricing of competing products; and the introduction of alternative technological solutions. Further information on potential risk factors that could affect NETGEAR and its business are detailed in the Company's periodic filings with the Securities and Exchange Commission, including, but not limited to, those risks and uncertainties listed in the section entitled "Part II - Item 1A. Risk Factors," pages 45 through 63, in the Company's quarterly report on Form 10-Q for the fiscal quarter ended July 1, 2012, filed with the Securities and Exchange Commission on August 8, 2012. NETGEAR undertakes no obligation to release publicly any revisions to any forward-looking statements contained herein to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. SOURCE NETGEAR, Inc.

Macronix International and Winbond Electronics have both grabbed NOR flash memory orders for iPhone 5.

WorldWide Tech & Science. Francisco De Jesùs.

iPhone5 mock up and iPhone 4S

Courtesy of the Verge.

Macronix International and Winbond Electronics have both grabbed NOR flash memory orders for iPhone 5.

According to Digitimes, Macronix International and Winbond Electronics from Taiwan, have both grabbed NOR flash memory orders for the next iPhone, which will be announced in mid-September.

Macronix and Winbond have both responded by saying the companies do not comment on issues concerning individual customers.

For the first batch of the upcoming iPhones, Macronix has secured 70% of the total NOR-chip orders for the upcoming iPhone while Winbond received the remainder.

Macronix is already among the NOR flash suppliers for Apple's MacBook Pro and MacBook Air notebook series

For Winbond, breaking into the supply chain of Apple could mark a company milestone.

Intel refreshed mobile Celeron and Core i7 families.

WorldWide Tech & Science. Francisco De Jesùs.

Intel  refreshed mobile Celeron and Core i7 families.

The updated price list mentions 5 new mobile SKUs, including Celeron 887 and B830, Core i7-3740QM, i7-3840QM and i7-3940XM.

Three new Ivy Bridge mobile microprocessors are Core i7-3740QM, i7-3840QM and Core i7-3940XM Extreme. New CPUs replace Core i7-3720QM, i7-3820QM and i7-3920XM Extreme, that were available since this April. The 3x40QM/3940XM SKUs offer 100 MHz faster clock speed, while retaining all of the features of their predecessors.

 All three are quad-core processors with Hyper-Threading support, as such they can run up to 8 threads at once. The i7-3840QM and i7-3940XM have 8 MB L3 cache, and the 3740QM comes with smaller 6 MB last level cache. The flagship model, i7-3940XM, has unlocked clock multiplier. It also has the highest Thermal Design Power, 55 Watt as opposed to 45 Watt for the 3740QM and 3840QM CPUs. The official price of i7-3940XM is $1096. Core i7-3740QM and i7-3840QM are priced at $378 and $568.

Mobile Celeron 887 and B830 are faster versions of 877 and B820 SKUs. These Sandy Bridge chips have two CPU cores, clocked at 1.5 GHz and 1.8 GHz respectively. The processors integrate 2 MB L3 cache. Celeron 887 is an ultra low voltage part with 17 Watt TDP, and it's aimed at thin-and-light notebooks. The B830 is a mainstream CPU, and it has 35 Watt TDP. Both Celerons have the same official price, $86 in 1K tray quantities:

Model	Cores	Threads	Frequency	L3 cache	TDP	Price
Mobile Celeron 887	2	2	1.5 GHz	2 MB	17 Watt	$86
Mobile Celeron B830	2	2	1.8 GHz	2 MB	35 Watt	$86
Core i7-3740QM	4	8	2.7 GHz	6 MB	45 Watt	$378
Core i7-3840QM	4	8	2.8 GHz	8 MB	45 Watt	$568
Core i7-3940XM	4	8	3 GHz	8 MB	55 Watt	$1096

CPU

Nokia and Harman JBL partners to launch wireless audio tech for next Lumias with WP8.

Nokia and Harman JBL partners to launch wireless audio tech for next Lumias with WP8.

Before the Official Nokia event to take place this September 5 to unveil the new Lumias Windows Phone 8 based smartphones Nokia is launching several gadgets that will work with the new phones. The JBL PlayUp Portable Wireless Speaker is one of them. The Press Release below:

Nokia and HARMAN partner on development of innovative wireless consumer audio technologies

Exclusive product line debuts with JBL PlayUp Portable Wireless Speaker for Nokia

Nokia and HARMAN, the global leading supplier of premium audio and infotainment systems  today announced a new partnership to develop innovative wireless consumer audio technologies exclusively for the Nokia Lumia range.

Nokia and HARMAN's JBL brand will jointly develop and co-brand the exclusive line of products which will include a range of speakers delivering room-filling acoustics with dynamic design. Wireless connectivity from mobile device to speaker will be facilitated through Bluetooth technology capable of connecting any existing Lumia phone, or by tapping to connect with NFC for next generation Lumia phone based on Windows Phone 8.

"As HARMAN seeks to further collaborate with mobile leaders to bring next generation connectivity technologies to the home and the automobile, working with industry pioneer Nokia provides a tremendous opportunity to expand our own value sets and bring to market unique audio products that meet today's demand for uninterrupted consumer connectivity," said Sachin Lawande, executive vice president of HARMAN and co-president of HARMAN Lifestyle and Infotainment. "Audio is an increasingly mobile experience, following consumers everywhere they go. Developing technologies for wireless portable audio meets the ever-growing demand for immediate and easy accessibility."

JBL PlayUp Portable Wireless Speaker for Nokia

JBL and Nokia unveiled the first fruits of their collaboration, the JBL PlayUp Portable Wireless Speaker for Nokia, at the IFA consumer electronics show in Berlin.

With innovation at the heart of its development, the JBL PlayUp Portable Wireless Speaker for Nokia radiates sound in all directions. Built on JBL's passion for audio, the PlayUp Portable is a unique speaker for music lovers who value excellent sound quality, delivering crystal clear sound. With underlying JBL technology that delivers exceptional dynamics, natural tonal balance, clarity and spatial definition, the PlayUp Portable conveys every sonic nuance of the original recording. It comes with a specially designed bass port which acts as a woofer, ensuring incredible low end sound with minimal audible air turbulence. The PlayUp Portable has a maximum output of 89dB, making it suitable for use outdoors or in any modern indoor interior. The speaker connects easily and wirelessly to any existing Lumia phone via Bluetooth and for next generation Lumia phones based on Windows Phone 8, by tapping to connect with NFC. It also comes with a standard 3.5mm headphone standard audio connector to connect with any mobile phone, computer or MP3 player.

Building on the design of the award-winning Nokia Play 360 Wireless Speaker, the PlayUp Portable makes a statement with its vivid colours and bold shape. Available in cyan, white, black - and the all new bright yellow - its body is built using double-shot plastic for durability. The size and proportions of the speaker, including the minimal number of parts and parting lines, marry Nokia's highly acclaimed industrial design expertise with JBL's tightly defined and non-compromising audio target. Featuring more than 10 hours of continuous music with a single charge, the PlayUp Portable features a replaceable battery that's tucked away at its base. Additional accessories include a carrying pouch, a micro USB charger and a 3.5mm audio cable.

"The JBL PlayUp Portable Wireless Speaker for Nokia is testimony to our long-term strategy of working with the industry's best to create unbeatable products for consumers, "said Hans Henrik Lund, Vice President and head of Nokia Gear. "With our joint passion for innovation and technology, Nokia and JBL have created a portable speaker for people who really love music and take it with them wherever they go."

The JBL PlayUp Portable Wireless Speaker for Nokia will start shipping before the end of the year, and is priced at EUR149*.

*Pricing and availability will vary by market

About Nokia

Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognized in the world. For more information, visit http://www.nokia.com/about-nokia.

About HARMAN

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets - supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,400 people across the Americas, Europe and Asia, and reported sales of USD4.4 billion for the fiscal year ended June 30, 2012. The Company's shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

© 2012 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.

Media Enquiries:

Nokia

Communications

Tel. +358 7180 34900

Email: press.services@nokia.com

Video: iPhone 5 mock up vs iPhone 4S at IFA2012.

WorldWide Tech & Science. Francisco De Jesùs.

Video: iPhone 5 mock up vs iPhone 4S at IFA2012.

At IFA2012 Berlin show of an iPhone 5 mocked up is in exhibition. The Verge made a video comparing both iPhone 4S and the iPhone 5 mock up, sure made based in the rumors.

China: Baidu has launched its own mobile browser, for Androids.

WorldWide Tech & Science. Francisco De Jesùs.

China: Baidu has launched its own mobile browser, for Androids.

Baidu has launched its own mobile browser, the latest effort by the Chinese Internet search giant to keep ahead of its rivals in the mobile space.

Announcing the product on Friday, Li Mingyuan, Baidu's general manager of mobile and cloud computing, claimed the Android-based Baidu Mobile Browser was 20 percent faster than rival browsers.

According to Reuters, Li added that the firm is aiming for 80 percent of Chinese Android users to have downloaded the new software by year-end.

The mobile browser is available from today (Monday), and will allow access to apps, games and video without the need to download supporting software. It is thought to have been in beta mode since last summer. 

It will compete with rival products such as those from Chinese firms UCWeb and Qihoo 360, as well as Google’s Chrome and the default Android browser.

Baidu is investing heavily to keep its market-leading search business relevant in the shift from the desktop to mobile. It launched its own smartphone OS based on Android late year (known as ‘Baidu Yu’) and has also worked with operators and OEMs on Baidu-branded devices.

ZTE to launch the Grand X IN with Intel processor, Motorola as well.

WorldWide Tech & Science. Francisco De Jesùs.

ZTE to launch the Grand X IN  Android with Intel processor. Motorola as well.

ZTE announced plans to launch an Android device powered by an Intel processor next month, following a partnership between the companies announced at the GSMA Mobile World Congress this year.

The smartphone, called Grand X IN , is described as a “flagship” device, and will debut in Europe during September.

It will use the Ice Cream Sandwich (4.0) version of Android, include a 4.3-inch screen and eight megapixel camera.

Silicon giant Intel is in the process of ramping-up its presence in the smartphone market, having previously lagged rivals such as Qualcomm, Samsung and TI.

In addition to the ZTE device, Motorola is expected to announce an Intel-powered device during September, having similarly announced a deal with the chipmaker earlier this year.

And several other Intel-powered devices have been announced in recent months. Operator Orange is offering a smartphone called San Diego, the first of its type to become available in Europe, which is believed to be manufactured by Taiwanese contract manufacturer Gigabyte.

Manufacturer Lava International has also announced an Intel-powered device targeting the Indian market, while Chinese player Lenovo is offering a smartphone for its home market.

HP Ultrabook bag contest: Win $10.000.- and an HP SpectreXT Ultrabook.

WorldWide Tech & Science. Francisco De Jesùs.

HP Ultrabook bag contest: Win $10.000.- and an HP SpectreXT Ultrabook.

A great opportunity  for designers, Win $10,000 and an HP Spectre XT Ultrabook™ in the HP Ultrabook™ Bag contest. Enter the contest Spectre XT Ultrabook™ powered by Intel® Core™ processor here. Dealine September 8. read the submissions guidelines and term and conditions  below:

Submission guidelines

Submissions run

Vote from the top 40

8/30-9/8

9/13-9/26

• Design a bag to hold an HP ENVY Ultrabook™ 6: 37.4 cm (14.72") W x 25.3 cm (9.95") D x 2 cm (0.78") H
• Your design may be a photo, CAD drawing or sketch.
• You may upload up to 5 images of your design.
• Upload a jpg, png, gif or tiff.
• Files must be under 800x600 pixels.
• Your design will be public.
• You can enter multiple submissions.
• The Grand Prize winner will receive $10,000 plus an HP Spectre XT Ultrabook™.
• 5 finalists will each receive an HP Spectre XT Ultrabook™.

Terms and conditions

HP Ultrabook Bag Contest | Terms & Conditions  

THIS CONTEST IS INTENDED FOR PLAY IN THE 50 UNITED STATES AND D.C. ONLY AND WILL BE GOVERNED BY U.S. LAW. DO NOT ENTER IF YOU ARE NOT ELIGIBLE AND LOCATED IN ONE OF THE 50 UNITED STATES OR D.C. AT THE TIME OF ENTRY.

HP + PROJECT RUNWAY CONTEST OFFICIAL RULES

1. NO PURCHASE OR PAYMENT OF ANY KIND NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. The HP + Project Runway Contest (“Contest”) is open and offered only to legal residents of the 50 United States and District of Columbia who are 18 years of age or older at the time of participating. Employees, officers and directors (and their immediate families [spouse, children, parents, siblings] and those living in their same households [whether or not related]) of The Hewlett-Packard Company (“Sponsor”), its parent, subsidiary, and affiliated companies, advertising, promotion, or production agencies and Web masters/suppliers (collectively “Promotion Parties”) are not eligible to participate. Void where prohibited. Subject to federal, state and local laws and regulations. Sponsor reserves the right, at any time, to verify eligibility requirements. By participating, entrants agree to these Official Rules, which are final and binding in all respects.

2. CONTEST TIMING: The Contest begins August 30, 2012 at 9:00:00 a.m. Pacific Daylight Time (“PDT”) and ends at 11:59:59 p.m. PDT on September 8, 2012 (the “Contest Entry Period”). Voting to determine the five (5) finalists will begin on September 13, 2012 at 9:00:00 a.m. PDT and ends on September 26, 2012 at 11:59:59 p.m. PDT. The computer clock of the Website is the official time-keeping device of the Contest.

3. CONTEST SUMMARY: Sponsor invites entrants to design a bag to hold an HP ENVY Ultrabook that is 37.4 cm (14.72") Width x 25.3 cm (9.95") Depth x 2 cm (0.78") Height. Each design must be an original work and cannot include any copyrighted elements (no logos, slogans, or art in use). Entrants may submit more than one (1) entry as defined in Rule #4. Submissions will be judged to determine forty (40) Semi-Finalists; then five (5) Finalists will be chosen by public voting and will advance to the final round of judging to determine the Grand Prize winner. See Rules 6, 7 and 8 for Judging Criteria and complete details on the winner determination process.

4. TO ENTER: Visit www.hp.com/projectrunway (the “Website”) and follow the online instructions to sign in using your Facebook or Twitter account. You will advance to the authorization page where you will be required to authorize Sponsor to pull your profile information and other content in order to participate in the Contest (“Sign In”). Next, follow the online instructions to input the name and a brief description of your design which must include measurements and manufacturing/production (up to 400 characters) and upload your photo, computer-aided design, or sketch (in a .jpg, .png, or .gif format at 800x600 pixels wide) of your Ultrabook case design (the “Entry”) and submit your Entry. Entries must be submitted in accordance to all of the Contest Entry Guidelines as specified herein and on the Website. Incomplete Entries and Entries including images in an invalid format/size will be void. Limit five (5) images per Entry; each image may show a different view of the case. Limit one (1) Entry per day. A “day” shall be defined as 12:00:00 a.m. PDT to 11:59:59 p.m. PDT of the same day except for the first day of the Contest Period and the first day of the Voting Period which is defined as beginning 12:00:00 p.m. PDT and ending 11:59:59 p.m. PDT of the same day. Each Entry must be unique and must not have been previously submitted during the Contest Entry Period. Entrants must agree to these Official Rules and Sponsor's terms of use and privacy policy.

Sponsor reserves the right to verify all Entries. If a dispute arises regarding the identity of an Entrant, the authorized account subscriber of the email account used at the time of entry will be considered the Entrant. “Authorized account subscriber” is defined as the natural person who is assigned an email address by an Internet access provider, online service provider or other organization which is responsible for assigning email addresses or the domain associated with the submitted email address. Automated Entries are prohibited, and any use of such automated devices will cause disqualification. All Entries must be received during the Contest Entry Period. Please see the Sponsor's privacy policy at http://welcome.hp.com/country/us/en/privacy.htmlfor details regarding the personal information collected in connection with this Contest. By entering this Contest you consent to Sponsor and its promotional agencies storing and using the personal information you submitted with your Entry for the purpose of administering the Contest. Finalists will be included in a publicly-available winner’s list.

5. CONTEST ENTRY GUIDELINES: By submitting an Entry you warrant and represent that it: (a) is your original work, (b) has not been previously published, (c) has not previously won awards, (d) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity; (e) that you have obtained permission from a person whose name or likeness is used in the Entry and (f) that publication of the Entry via various media including Web posting, will not infringe on the rights of any third party rights. Any such Entrant will indemnify and hold harmless, Sponsor from any claims to the contrary. The Entry must meet the following guidelines:

• Entries must comply with these Official Rules and any Terms of Service on the Website;
• Entry cannot be sexually explicit or suggestive, unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially-dangerous activity;
• Entry cannot promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message;
• Entry cannot be obscene or offensive, endorse any form of hate or hate group;
• Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor or its products, or other people, products or companies;
• Entry cannot contain trademarks, logos or trade dress owned by others (except trademarks, logos or trade dress owned by Sponsor), or advertise or promote any brand or product of any kind (except for brands or products owned by Sponsor), without permission, or contain any personal identification, such as license plate numbers, personal names, email addresses or street addresses;
• Entry cannot contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images published on or in Website, television, movies or other media) without permission. Sponsor does not permit the infringement of others’ rights and any use of materials not original to the Entrant (except copyrighted materials owned by Sponsor) is grounds for disqualification from the Contest. Do not copy your favorite movie, book or photo or include materials, images, graphics, music or trademarks belonging to any third parties or incorporate the names, voices, likeness or personas of any party other than yourself unless you have obtained all rights necessary to permit you to use same in connection with your Entry and grant the rights herein granted to Sponsor;
• No background artwork should appear in an Entry unless it is an original work of the Entrant. Any artwork, murals, etc. that can be seen in Entries must be created solely by the Entrant or Entrant must be the sole owner of all copyright interests therein;
• Entry cannot contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission;
• Entry cannot communicate messages or images inconsistent with the positive image and/or goodwill to which Sponsor wishes to associate; and
• Entry cannot depict, and cannot itself, be in violation of any law.

If you think that any Entry infringes your intellectual property rights, clickhttp://h71036.www7.hp.com/hho/cache/568379-0-0-225-121.html if you wish to report it. ENTRIES POSTED TO THE WEBSITE, IF ANY, WERE NOT EDITED BY SPONSOR AND ARE THE VIEWS/OPINIONS OF THE INDIVIDUAL ENTRANT AND DO NOT REFLECT THE VIEWS OF SPONSOR IN ANY MANNER. Any waiver of any Entrant obligation hereunder by Sponsor does not constitute a general waiver of Entrant obligations. Sponsor reserves the right to waive the Contest entry requirements set forth herein in its reasonable discretion. Sponsor reserves the right, in its reasonable discretion, to request that any Entrant resubmit his or her Entry which fails to comply with the Entry requirements prior to the end of the Contest Entry Period. Sponsor reserves the right to, and may or may not, monitor/screen entries prior to posting them to the Website. By entering, you acknowledge that Sponsor has no obligation to use or post any Entry you submit.

6. CONTEST JUDGING-ROUND ONE (to determine forty [40] Semi-Finalists): Entries will be judged by a Sponsor-selected panel of judges (“Judges”) based on the following criteria (“Judging Criteria”):

(a) Innovation and Originality. Is the bag design offering something new and original? Does it significantly improve the experience of toting around and/or using a laptop?
(b) Aesthetics and Style. Are the submitted images polished? Convincing? Stylish? Would consumers buy this bag based on the submitted imagery?
(c) Appropriateness for the HP Ultrabook Envy. The HP Ultrabook Envy is unique in the way it combines affordability with light-weight, sleek, effortlessly mobile design. Does the submitted bag design fit with the HP Ultrabook in being sleek, stylish, lightweight, small, portable?
(d) Thoughtfulness and attention to detail. Is there an interesting idea behind this laptop bag design? Has the design been clearly thought-through?
(e) Practicality and Marketability. Did entrant's Description include a brief description of the production/manufacturing process?
(f) Following Directions. Did the entrant submit a Description, measurements, specifications and production details for their bag design? Does the size of the bag correspond appropriately to the size of the HP Ultrabook? Are the Description and images clear and organized?

For each judging criterion, judges will award points on a 0-5 point scale, with 5 being the highest point score and 0 being the worst score. At the conclusion of the judging, the forty (40) Entries receiving the highest cumulative point scores for all Judging Criteria awarded by the Judges will be deemed the Semi-Finalist Entries. In the event of a tie, tie breaker will be based upon the highest point score in the first Judging Criteria, continuing thereafter to each Judging Criterion in order, as needed, to break the tie. Semi-Finalist Entries will be determined on or about September 12, 2012.

7. VOTING (to determine five [5] finalists): During the Voting Period, Semi-Finalist Entries will be posted at www.hp.com/projectrunway. To vote, you must first Sign In as described in Rule #4. Upon completing the Sign In process, you will then be able to vote for the Entry you think is innovative, creative and aesthetically pleasing. Limit of one (1) vote per Entry per day. Any use of robotic, macro, automatic, programmed or like voting methods will void all such votes. Any attempt by an Entrant and/or his/her respective family/friends to vote more than the number of times authorized herein using multiple names or e-mail addresses, paying or retaining third parties to create Facebook or Twitter accounts for the purposes of voting and/or any other fraudulent mechanism, as determined by Sponsor in its sole discretion, shall give Sponsor the right to disqualify such Entrant in its reasonable discretion. Any attempt by any person to fraudulently circumvent the voting restrictions in order to cast multiple votes will result in disqualification of all such votes received and may result in disqualification of the Entrants for whom the improper votes were received if the Sponsor determines that that Entrant was involved in any way in the perpetration of such fraud. At the conclusion of the Voting Period, the top five (5) Entrants, whose Entries receive the highest number of votes will be deemed Finalists (subject to verification) and will advance to the Final Round of Contest Judging. In the event of a tie, tied entrants will be included in the Final Round of Contest Judging. Limit one (1) Finalist Entry per person. Finalists will be determined and announced on the Website on or about September 27, 2012.

8. CONTEST JUDGING-FINAL ROUND (to determine Grand Prize Winner): Finalist Entries will be judged by the Judges based on the Judging Criteria described in Rule #6. The Entrant whose Entry receives the highest cumulative point score for all Judging Criteria awarded by the Judges will be deemed the Grand Prize winner. In the event of a tie, tie breaker will be based upon the highest point score in the first Judging Criteria, continuing thereafter to each Judging Criteria in order, as needed, to break the tie. Grand Prize winner will be determined on or about October 15, 2012.

9. PRIZES: Grand Prize (1): Ten thousand dollars ($10,000) awarded in the form of a check or wire transfer, payable to winner. Approximate Retail Value (“ARV”): $10,000.Finalist Prizes (5): One (1) HP Envy Spectre XT 13t-2000. ARV: $999. Winners must accept prize as stated, or prize may be forfeited and awarded to an alternate winners. Total ARV of all prizes: $10,999. Taxes, if any, on prizes are the sole responsibility of the winner. The difference between any stated prize value and actual prize value will not be awarded. Winners will be issued an IRS 1099 form for the retail value of their prize. Winners will be solely responsible for any fees or costs associated with the prizes they receive, regardless of whether it, in whole or in part, is used. The ARV of the Finalist Prize is based on available information provided to Sponsor and the value of any prize awarded to a winner may be reported for tax purposes where required by law. Prizes cannot be transferred, redeemed for cash or substituted, but Sponsor reserves the right to substitute a prize of equal or greater value at its sole discretion. Limit one (1) Finalist Prize per person/address/household. Unclaimed prizes will not be awarded.

10. WINNER NOTIFICATION: Finalists will be required to complete, sign and return an Affidavit of Eligibility and a Liability Release within seven (7) days of receipt of notification, as determined by Sponsor, in Sponsor's sole discretion. Grand Prize winner will be required to complete, sign and return an Affidavit of Eligibility and a Liability Release within seven (7) days of receipt of notification, as determined by Sponsor, in Sponsor's sole discretion. If documents are not returned timely, or if the prize notification or prize is returned as nondeliverable, or if Finalist/Grand Prize winner is found to be ineligible or otherwise not in compliance with these Official Rules, prize may be forfeited and an alternate Finalist or Grand Prize winner may be selected. In the event that a potential Finalist or Grand Prize winner is disqualified for any reason, Sponsor reserves the right to award the prize to an alternate Finalist or Grand Prize winner even if the disqualified potential Finalist's/Grand Prize winner's name(s) may have been announced. A prize recipient who is a minor in his/her state of residence will be awarded to minor’s parent or legal guardian who must sign and return all required documentation. Sponsor is not responsible for any change of email, mailing address and/or telephone number of Entrants.

11. GENERAL CONDITIONS: As a condition of entering, Entrants (or their parent or legal guardian if an eligible minor) agree (and agree to confirm in writing) that: (a) Sponsor, Promotion Parties, and all of their respective officers, directors, employees, representatives and agents (collectively “Released Parties”) are released, will have no liability whatsoever for, and shall be indemnified and held harmless by participants against any liability for any injuries, losses or damages of any kind to person(s), including death, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Contest or any Contest-related activities. Except where legally prohibited, Finalists grant (and agree to confirm this grant in writing) permission to Sponsor and those acting under its authority the right to the use of his/her name, picture, likeness, voice, biographical information and statements, at any time or times, for advertising, trade, publicity and promotional purposes without additional compensation, in all media now known or hereafter discovered, worldwide and on the Internet and World Wide Web, without notice, review or approval.

BY SUBMITTING AN ENTRY, ENTRANT ACKNOWLEDGES THAT HIS/HER ENTRY MAY BE POSTED ON SPONSOR’S WEBSITE, IN SPONSOR’S DISCRETION. Submission of an Entry grants Sponsor and its agents an unlimited, worldwide, perpetual, license and right to publish, use, publicly perform the Entry in any way, in any and all media, without limitation, and without consideration to the Entrant. By submitting an Entry, you agree that your submission is gratuitous and made without restriction, will not place Sponsor under any obligation, Sponsor is free to disclose or otherwise use the ideas contained in the Entry on a non-confidential basis to anyone or otherwise use the ideas without any additional compensation to you. You acknowledge that, by acceptance of your Entry, Sponsor does not waive any rights to use similar or related ideas previously known to Sponsor, or developed by its employees, or obtained from sources other than you.

By accepting a prize, the Entrant agrees that his/her Entry will be deemed a Work Made For Hire under the Copyright laws of the United States, but if it cannot be so deemed, then the winner irrevocably assigns and transfers to Sponsor all of his/her right, title and interest in and to his/her Entry, including all but not limited to all copyright and trademark rights which he or she may have, in the United States and worldwide, therein, for consideration, the receipt and sufficiency of which is hereby acknowledged. Winner hereby waives in favor of Sponsor, all rights of “Droit Moral” or “Moral Rights of Authors” or any similar rights or principles of law that winner may now or later have to his/her Entry. Sponsor reserves the right to alter, change or modify the winning Entry, in its sole discretion. Upon request of Sponsor, Entrant shall execute and deliver such additional instrument of assignment, as may be solely deemed by Sponsor, reasonably necessary to establish the ownership of record of the right, title and interest in and to the Entry and of the copyrights transferred and “Moral Rights of Authors” waived under these Official Rules. Should Sponsor fail to request the said assignment as stated, that shall not be deemed a waiver of Sponsor’s rights and Sponsor may at a later time request the assignment.

12. LIMITATIONS OF LIABILITY: Neither Sponsor, Released Parties nor their agencies are responsible for lost, illegible, late, misdirected, incomplete, mutilated, or non-delivered Entries, emails, votes; or for interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Website, telephone or other connections, availability or accessibility, or miscommunications, or failed computer, satellite, telephone or cable transmissions, or lines, or technical failure or jumbled, garbled, corrupted, scrambled, delayed or misdirected transmissions, or computer hardware or software or telephone malfunctions, failures, or technical errors or difficulties, or other errors of any kind whether human, mechanical, electronic or network or the incorrect or inaccurate capture of entry or other information, or the failure to capture, or loss of, any such information. Sponsor, Released Parties and their agencies are not responsible for any incorrect or inaccurate information, whether caused by users of the Website, or by any equipment or programming associated with or utilized in this Contest; and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of the Website. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with the entry or voting process or operation of the Contest or Website, to be acting in violation of the terms of the Website or to be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Sponsor, Released Parties and their agencies are not responsible for injury or damage to participant, participant's computer or any other person’s computer related to or resulting from participating in this Contest or downloading or copying materials from or use of Website. If, for any reason, Contest, in the sole opinion of Sponsor, is not capable of running as planned by reason of infection by computer virus, worms, bugs, tampering, hacking, unauthorized intervention, fraud, technical failures or any other causes which, in sole opinion of the Sponsor, corrupt or affect the administration, security, fairness, integrity or proper conduct of this Contest, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify or suspend Contest, and determine the Winning Entry from eligible Entries received prior to action taken, or as otherwise deemed fair and equitable by Sponsor. If such malfunction, error, disruption or damage occurs, and impairs the administration, security, fairness, integrity or proper play of the Contest, Sponsor may, in its sole discretion, suspend or terminate the Contest by posting a notice on the Website.

In no event will Sponsor, Released Parties, or their respective parents, affiliates, subsidiaries and related companies, their advertising or promotion agencies or all of their respective officers, directors, employees, representatives and agents be responsible or liable for any damages or losses of any kind, including direct, indirect, incidental, consequential or punitive damages arising out of your access to and use of the Website or downloading from and/or printing material downloaded from said Website. Without limiting the foregoing, everything on the Website is provided “as is” without warranty of any kind, either express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose or non-infringement. Some jurisdictions may not allow limitations of exclusion of liability for incidental or consequential damages or exclusion of implied warranties, so some of the above limitations or exclusions may not apply to you. Check your local laws for any restrictions or limitations regarding these limitations or exclusions. ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT AS PERMITTED BY LAW, INCLUDING CRIMINAL PROSECUTION.

13. BINDING ARBITRATION: Any controversy or claim arising out of or relating to this Contest shall be settled by binding arbitration in a location determined by the arbitrator as set forth herein (provided that such location is reasonably convenient for claimant), or at such other location as may be mutually agreed upon by the parties, in accordance with the procedural rules for commercial disputes set forth in the Comprehensive Arbitration Rules and Procedures of JAMS (“JAMS Rules and Procedures”) then prevailing, and judgment upon the award rendered by the arbitrator(s) may be entered in any court having jurisdiction thereof. The arbitrator shall be selected pursuant to the JAMS Rules and Procedures. The arbitrator shall apply California law consistent with the Federal Arbitration Act and applicable statutes of limitations, and shall honor claims of privilege recognized at law. In the event that the claimant is able to demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, Sponsor will pay as much of the claimant’s filing and hearing fees in connection with the arbitration as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive. If any part of this arbitration provision is deemed to be invalid, unenforceable or illegal (other than that claims will not be arbitrated on a class or representative basis), or otherwise conflicts with the rules and procedures established by JAMS, then the balance of this arbitration provision shall remain in effect and shall be construed in accordance with its terms as if the invalid, unenforceable, illegal or conflicting provision were not contained herein. If, however, the portion that is deemed invalid, unenforceable or illegal is that claims will not be arbitrated on a class or representative basis, then the entirety of this arbitration provision shall be null and void, and neither claimant nor Sponsor shall be entitled to arbitrate their dispute. Upon filing a demand for arbitration, all parties to such arbitration shall have the right of discovery, which discovery shall be completed within sixty days after the demand for arbitration is made, unless further extended by mutual agreement of the parties. THE ARBITRATION OF DISPUTES PURSUANT TO THIS PARAGRAPH SHALL BE IN THE ENTRANT’S INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE OR JOIN THE CLAIMS OF OTHER PERSONS OR PARTIES WHO MAY BE SIMILARLY SITUATED. DO NOT ENTER THIS CONTEST IF YOU DO NOT AGREE TO HAVE ANY CLAIM OR CONTROVERSY ARBITRATED IN ACCORDANCE WITH THESE OFFICIAL RULES. BY PARTICIPATING IN SPONSOR’S CONTEST, EACH ENTRANT AND PRIZE WINNER AGREES THAT TO THE EXTENT PERMITTED BY APPLICABLE LAW: (1) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE CONTEST, OR ANY PRIZE AWARDED, WILL BE RESOLVED INDIVIDUALLY THROUGH BINDING ARBITRATION AS SET FORTH ABOVE, WITHOUT RESORT TO ANY FORM OF CLASS ACTION; (2) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS WILL BE LIMITED TO ACTUAL THIRD-PARTY, OUT-OF-POCKET COSTS INCURRED (IF ANY), BUT IN NO EVENT WILL ATTORNEYS' FEES BE AWARDED OR RECOVERABLE; (3) UNDER NO CIRCUMSTANCES WILL ANY ENTRANT OR PRIZE RECIPIENT BE PERMITTED TO OBTAIN ANY AWARD FOR, AND ENTRANT HEREBY KNOWINGLY AND EXPRESSLY WAIVES ALL RIGHTS TO SEEK, PUNITIVE, INCIDENTAL, CONSEQUENTIAL OR SPECIAL DAMAGES, LOST PROFITS AND/OR ANY OTHER DAMAGES, OTHER THAN ACTUAL OUT OF POCKET EXPENSES), AND/OR ANY RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED; AND (4) ENTRANT AND PRIZE WINNER'S REMEDIES ARE LIMITED TO A CLAIM FOR MONEY DAMAGES (IF ANY) AND ENTRANT IRREVOCABLY WAIVES ANY RIGHT TO SEEK INJUNCTIVE OR EQUITABLE RELIEF. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY, SO THE ABOVE MAY NOT APPLY TO EVERY ENTRANT.

14. GOVERNING LAW/JURISDICTION: By entering, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, participant’s rights and obligations, or the rights and obligations of the Sponsor in connection with the Contest, shall be governed by, and construed in accordance with, the laws of State of California, USA, without giving effect to any choice of law or conflict of law rules, and any matters or proceedings which are not subject to arbitration as set forth in these Official Rules and/or for entering any judgment on an arbitration award, shall take place in the State of California, in Santa Clara County, California. By entering, entrants consent to the jurisdiction and venue of the federal, state and local courts located in Santa Clara County, California, USA.

15. WINNERS' LIST: For the names of the Finalists and Grand Prize winner, write your complete name and address on a 3½” x 5” card and mail in a first-class, stamped envelope to: HP + Project Runway Contest Winners List, Dept. 7500-7172, P.O. Box 3184, Young America, MN 55558-3184, for receipt by October 31, 2012.

SPONSOR: The Hewlett-Packard Company, 3000 Hanover Street, Palo Alto, CA 94304-1185.