WorldWide Tech & Science. Francisco De Jesús.
Sony launching new advertising campaign to boost Xperia smartphone range.
Sony Mobile has unveiled a new advertising campaign to boost awareness of its Xperia smartphone range following its rebranding from Sony Ericsson. Featuring the slogan ‘Made of Imagination’, the campaign will include a TV commercial created and directed by Hollywood movie-maker Wes Anderson, featuring music from Sigur Ros singer Jonsi.
The campaign, which has been devised with McCann Worldgroup, PHD and LBi, will also emphasise Sony Mobile’s connected entertainment approach.
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