WorldWide Tech & Science. Francisco De Jesús.
HP with Photon Engine software , years ahead of rivals.
With a tsunami roaring toward Sendai, Japan, Hewlett-Packard's Photon Engine software directs the response at a nearby command center.
Collecting data from traffic cameras, first-responder vehicles, smart phones and satellites, the software displays information on a huge touch-screen. It lets emergency personnel have what military types call "full situational awareness," and quickly suggest escape routes.
It's only a simulation, one that took place recently on HP's Cupertino campus. Todd Bradley nods approval. The executive vice president of printing and personal systems at the computer giant's newly merged PC and printer business says Photon Engine is a step toward renewing the company's "heritage of innovation" and silencing critics who say its best days have passed.
'Years ahead' of rivals
Thanks to Photon Engine, HP is "years ahead" of rivals in the so-called immersive displays business, says Richard Doherty, co-founder and director of consulting firm Envisioneering Group.
"It should be named the emotion engine because it gives people the ability to see motion and process information, with the same depth and connection that you'd get from looking at something with your naked eye," he says.
Fashion house Marchesa recently used Photon Engine at a Bergdorf Goodman store in Florida. Shoppers wore glasses to watch 3-D images of models wearing Marchesa's spring line saunter across a huge screen. Marchesa marketing director Allison Lubin credits the technology with doubling sales that weekend.
$7 billion by 2013
IMS Research expects the immersive displays business to grow 40 percent annually and reach $7 billion worldwide by 2013. Photon Engine could also help HP sell monitors, projectors and high-powered PCs, lines that brought in $3 billion in sales last year.
HP Labs Engineers explains what is HP Photon on a video made in 3/11/2011 :
More information on: HP Photon
Source: sfgate.
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