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Q1 2012: Android- and iOS-Powered Smartphones Expand Their Share of the Market.
Chart: Worldwide Smartphone OS Market Share, 1Q 2012Description: IDC's Worldwide Quarterly Mobile Phone Tracker provides smart phone and feature phone market data in 54 countries by vendor, device type, air interface, operating systems and platforms, and generation. Over 20 additional technical segmentations are provided. The data is provided four times a year and includes historical and forecast trend analysis. For more information, or to subscribe to the research, please contact Kathy Nagamine at 1-650-350-6423 or knagamine@idc.com.Further detail about this tracker can be found at:http://www.idc.com/tracker/showproductinfo.jsp?prod_id=37Tags: Author: IDCcharts powered by iCharts
Smartphones powered by the Android
and iOS mobile operating systems accounted for more than eight out of ten smartphones
shipped in the first quarter of 2012 (1Q12).
According to the International
Data Corporation (IDC) Worldwide
Quarterly Mobile Phone Tracker, the mobile operating systems held shares of
59.0% and 23.0% respectively of the 152.3 million smartphones shipped in 1Q12.
During the first quarter of 2011, the two operating systems held a combined
share of 54.4%. The share gains mean that Android and iOS have successfully
distanced themselves from previous market leaders Symbian and BlackBerry, as
well as Linux and Windows Phone 7/Windows Mobile.
"The popularity of Android and
iOS stems from a combination of factors that the competition has struggled to
keep up with," said Ramon Llamas,
senior research analyst with IDC's Mobile Phone
Technology and Trends program. "Neither Android nor iOS were the first
to market with some of these features, but the way they made the smartphone
experience intuitive and seamless has quickly earned a massive following."
"In order for operating system
challengers to gain share, their creators and hardware partners need to secure
developer loyalty," said Kevin
Restivo, senior research analyst with IDC's Worldwide Mobile Phone Tracker
program. "This is true because developer intentions or enthusiasm for a
particular operating system is typically a leading indicator of hardware sales
success."
Operating
System Highlights
Android finished the quarter as the overall
leader among the mobile operating systems, accounting for more than half of all
smartphone shipments. In addition, Android boasted the longest list of
smartphone vendor partners. Samsung was the largest contributor to Android's
success, accounting for 45.4% of all Android-based smartphone shipments. But
beyond Samsung was a mix of companies retrenching themselves or slowly growing
their volumes.
iOS recorded strong
year-over-year growth with sustained demand for the iPhone 4S following the
holiday quarter and the addition of numerous mobile operators offering the
iPhone for the first time. Although end-user demand remains high, the iPhone's
popularity brings additional operational pressures for mobile operators through
subsidy and data revenue sharing policies.
Symbian
posted the largest year-over-year decline, a result driven by Nokia's
transition to Windows Phone. But even as Symbian volumes have decreased, there
continues to be demand for the OS from the most ardent of users. In addition,
Nokia continues to support Symbian, as evidenced by the PureView initiative on
the Nokia 808. Still, as Nokia emphasizes Windows Phone, IDC expects further
declines for Symbian for the rest of this year.
BlackBerry continued on its downward trajectory
as demand for older BlackBerry devices decreased and the market awaits the
official release of BB 10 smartphones later this year. In addition, many
companies now permit users to bring their own smartphones, allowing competitor
operating systems to take away from BlackBerry's market share. Although RIM has
not officially released BB 10, initial glimpses of the platform have shown
improvement.
Linux
maintained its small presence in the worldwide smartphone market, thanks in
large part to Samsung's continued emphasis on bada. By the end of the quarter,
Samsung accounted for 81.6% of all Linux-powered smartphones, a 3.6% share gain
versus the prior-year period. Other vendors, meanwhile, have been experimenting
with Android to drive volume. Still, Linux's fortunes are closely tied to
Samsung's strategy, which already encompasses Android, Windows Phone, and later
this year, Tizen.
Windows Mobile/Windows
Phone has yet to make significant inroads in the
worldwide smartphone market, but 2012 should be considered a ramp-up year for
Nokia and Microsoft to boost volumes. Until Nokia speeds the cadence of its smartphone
releases or more vendors launch their own Windows Phone-powered smartphones,
IDC anticipates slow growth for the operating system.
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