Telefónica launches single pan-european mobile data tariff.

WorldWide Tech & Science. Francisco De Jesùs.

Telefónica launches single pan-european mobile data tariff.

• High-speed mobile web browsing in EU for just €2 a day • Travel tariff heralds worry-free smartphone roaming • Telefónica data roaming is up to 10 times cheaper than the EU regulator’s rate.

 London/Madrid Telefónica today banishes 'bill shock' with the announcement of its first standard pan-European data roaming tariff – giving smartphone customers 25MB of high-speed Internet usage anywhere across the 27 European Union member states for just €2 (1) a day.

Telefónica‟s EU-wide tariff means mobile customers – on Movistar or O2 networks – will no longer have to worry about the cost of sending or receiving emails, updating their Facebook status or browsing the web on their smartphones when travelling or holidaying abroad.

For €2 a day, Telefónica is giving its smartphone customers travelling in the EU a data volume of 25 Megabytes – which translates to 250 visits to essential websites like Facebook, Twitter, Google or BBC Online and up to 500 emails (2). Additionally, customers will only pay for days they choose to use data, and will not be charged should they wish to switch off their phone.

The Telefónica tariff weighs in at a fraction of new price caps announced by the European Union yesterday – which ruled that as of 1 July, one data megabyte should cost no more than 70 cents, or €17.50 for 25MB.

On a per megabyte basis, Telefónica's European tariff works out considerably cheaper than the EU‟s regulated rate.

'You no longer need to switch off your smartphones when travelling within the EU, and neither do you need to worry about bill shock when you get home,' said José María Álvarez-Pallete, Chairman and CEO of Telefónica Europe. 'Our European data tariff gives our smartphone customers great value while allowing them to do what really matters – to stay connected wherever they are in a simple and transparent way and with complete peace of mind.'

Smartphone customers use on average around 6MB (3) in a day, but any Telefónica customers exceeding 25 MB will be immediately notified. The Pan-European tariff launched in Germany in May and will be available this summer to O2 and Movistar customers in Spain, United Kingdom, Ireland, Czech Republic and Slovakia.

Telefónica Europe plc media contact: Simon Lloyd Head of Media Relations Telefónica Europe simon.lloyd@o2.com m +44 (0)7912 072 777

Telefónica Europe plc news releases: www.telefonica.com/europe

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(1) UK = £1.99. Available to UK O2 customers visiting 37 countries
(2) This denotes emails without attachments; emails with attachments would be significantly limited, accordingto attachment size
(3) iPhone andAndroid smartphone usage; Source: Telefónica Europe customer research 2011