Wednesday, November 23, 2016

USA: TV market share by sales online: Samsung 39.9%, Vizio 17.5%, LG 11.1%, SONY 6.1%







Samsung retained its top spot as the number one TV brand based on online sales this year, after growing 6-points in market share year over year. Vizio remained in second place, despite a 5-point loss in market share, while LG, Sony and TCL experienced similar gains. TCL holds some of the top spots when it comes to most popular items, which is contributing to their relative market share growth and Vizio’s decline.

Summary
The online TV market is growing with sales peaking during the holiday season (November/December). Samsung holds the top spot and, along with LG, is likely benefitting from integrating their smart TVs with their other smart/connected home products. However, brands with more affordable models, like Sceptre, TCL and RCA are increasing in demand. It will be interesting to see how TV sales break down online this November and what kind of deals brands and retailers will promote to drive sales. I know I’m personally interested in what offers retailers will have on 4K models.

Methodology
1010data utilizes a number of sources of consumer spending data representing millions of consumers to provide an accurate assessment of online and offline retail sales, market share, and more. Our data enables clients to track consumer behavior using high-quality, granular datasets that are often difficult to source, cleanse, and consolidate.






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