Sony has unveiled new Alpha cameras, marking the 10-year anniversary of the flagship lineup.
The company launched the A99 II full-frame camera for professional photographers and A6500 mirrorless camera for daily users, Monday.
"We have brought a paradigm shift in the interchangeable camera lens market in Korea since the launch of the Alpha brand in 2006," Sony Korea CEO Osamu Morimoto said in a press conference. "We will continue to challenge ourselves to bring more innovations in the camera industry."
The local subsidiary of the Tokyo-based electronics giant has been the market leader in the local mirrorless camera industry since it tapped into the market in 2010. The company has a 56 percent market share as of August, up from the 37 percent monthly average for 2012.
When the firm started its Alpha brand in 2006, it had only one entry-level product and 10 lenses. But as of this November, its mirrorless lineup has 13 cameras, with 70 lenses, according to the company.
The A99 II camera features a 42.24-megapixel sensor and five-axis image stabilization system, and comes with a price tag of 3.499 million won ($2,950).
The A6500 mirrorless boasts a 24.2-megapixel Exmor CMOS imaging sensor, allowing users to shoot 11 frames per second with continuous autofocus. The camera costs at 1.698 million won and will be available for Korean users in early December.