Samsung Electronics Co. said Friday it has held a showcase event of the flagship Galaxy S8 smartphone, seeking to tap deeper into Asia's No. 1 smartphone market.
Samsung said along with black, gray and blue, the Galaxy S8 in China will also come in gold, which was not introduced in South Korea. The official sale in China will start May 25.
The devices feature high-resolution displays that bend at both edges and come with various innovative technologies, such as iris and face recognition scanners, and a smart voice assistant program named Bixby.
"Since tapping the Chinese market in 1992, China has been a major market for Samsung for 25 years," said Koh Dong-jin, president of Samsung's mobile communications business. Koh said he hopes the Galaxy S8 and the Galaxy S8 Plus will help the brand become beloved in China.