LG
Electronics, a major home appliance maker in South Korea, on Thursday, said it
will set up a new business unit in the United States to seek future growth
opportunities.
LG's North American Innovation Center will be based in
Silicon Valley, California, with the task of exploring new business
opportunities and cooperating with leading tech firms there, the company said.
Rhee Sokwoo, who served as an associate director at the U.S.
National Institute of Standards and Technology (NIST), will head the center, it
added.
In its latest reconfiguration of business units, LG also
announced that it will establish a business incubation center to support
various new business opportunities.
LG will also set up "CX Lab" that will be managed
directly under the CEO to bolster design capability related to user
experience. LG added its robot business center will be now managed under its
business solutions unit.
Meanwhile, the electronics giant promoted a total of 56
executives in its annual personnel reshuffle, up from 49 last year.
The company named Lyu Jae-cheol, who has been leading its
living appliance business, as new chief for its home appliance & air
solution business division.
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