LTE: LG crossed the 10 million mark of LTE smartphone sales.

WorldWide Tech & Science. Francisco De Jesús.

LG Expands LTE Market with Compelling Lineup Targeting

Diverse Range of Consumer Needs

LG Electronics (LG) reports that it has sold more than 10 million LTE smartphones worldwide, a result of the company’s aggressive push into 4G markets with a combination of the best hardware and advanced 4G LTE technologies.

                                                                                                   

“Aggressive pushing forward with 4G LTE technology allows LG satisfy the needs of consumers and is a huge factor in our growing success in global LTE smartphone sales,” said Dr. Jong-seok Park, President and CEO of the LG Mobile Communications Company. “Having established ourselves as a major industry player, we will continue to expand our footprint in the global LTE market with a wider range of differentiated, high quality LTE smartphones.”

LG’s success in expanding its presence in this segment is a result of its early entry into the LTE market and its leadership in LTE research and development. Last year, LG launched popular LTE smartphones in significant markets such as the United States, Japan, Germany and South Korea. In recent weeks, the company began a global rollout of its LG Optimus G in an additional 50 countries.

According to Strategic Analytics, global shipments of LTE smartphones are expected to drastically increase to 275 million units this year. LG is aiming to double its LTE smartphone penetration this year, expanding its presence in both established and emerging markets with a variety of devices. New for 2013, LG’s Optimus F series will deliver a high-speed experience to users transitioning from 3G to 4G LTE networks in countries around the world.

LG sales of its Optimus L-Series smartphones have exceeded 10 million units.

WorldWide Tech & Science. Francisco De Jesùs.

LG L-SERIES REPORTS 10 MILLION HAPPY CUSTOMERS

New Design Identity From LG Proves That Not All Smartphones Need to Look Alike

SEOUL, Dec. 9, 2012 – LG Electronics (LG) announced today that sales of its Optimus L-Series smartphones have exceeded 10 million units, marking a modest milestone for LG and its mobile devices business. The success of L-Series in recording eight figures in sales is proof that many consumers want attractive smartphones with distinctive -- not "me too" -- styling.

L-Series handsets -- Optimus L3 (3.2-inch display), Optimus L5 (4.0-inch display), Optimus L7 (4.3-inch display) -- were first introduced at the 2012 Mobile World Con-gress (MWC) with the unveiling of LG's new design philosophy and followed by the most recent Optimus L9 (4.7-inch display). L-Style incorporates timeless design with fine details that further differentiates LG's mobile devices from the competition. This design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that draws one's gaze to the unique form factor.

"This milestone demonstrates the importance of delivering smartphones with stylish design, comparative size of display and enhanced UX features," said Dr. Jong-seok Park, President and CEO of LG Mobile Communications Company. "Whereas other manufacturers are putting all their eggs into a one-size-fits-all phone, our strategy is to develop mobile products for all types of customers according to their individual needs and lifestyles."

The L-Series lineup of handsets also offered large displays and LG's proprietary UX features such as QuickMemo and QTranslator. QuickMemo allows users to capture and share a note with others using just a fingertip while QTranslator instantly and accurately translates words as well as entire sentences into 64 foreign languages.

All the models in the L-Series -- Optimus L3, Optimus L5, Optimus L7 and Optimus L9 -- are available in over 50 markets worldwide.