LG L-SERIES REPORTS 10 MILLION HAPPY CUSTOMERS
New Design Identity From LG Proves That Not All Smartphones Need to Look Alike
SEOUL, Dec. 9, 2012 – LG Electronics (LG) announced today that sales
of its Optimus L-Series smartphones have exceeded 10 million units,
marking a modest milestone for LG and its mobile devices business. The
success of L-Series in recording eight figures in sales is proof that
many consumers want attractive smartphones with distinctive -- not "me
too" -- styling.
L-Series handsets -- Optimus L3
(3.2-inch display), Optimus L5 (4.0-inch display), Optimus L7 (4.3-inch
display) -- were first introduced at the 2012 Mobile World Con-gress
(MWC) with the unveiling of LG's new design philosophy and followed by
the most recent Optimus L9 (4.7-inch display). L-Style incorporates
timeless design with fine details that further differentiates LG's
mobile devices from the competition. This design philosophy is comprised
of five aesthetic elements: Modern Square Style for a comfortable grip,
Floating Mass Technology for a slimmer look, Seamless Layout for a more
intuitive arrangement of keys, Harmonized Design Contrast utilizing
metallic accents and Sensuous Slim Shape that draws one's gaze to the
unique form factor.
"This milestone demonstrates the
importance of delivering smartphones with stylish design, comparative
size of display and enhanced UX features," said Dr. Jong-seok Park,
President and CEO of LG Mobile Communications Company. "Whereas other
manufacturers are putting all their eggs into a one-size-fits-all phone,
our strategy is to develop mobile products for all types of customers
according to their individual needs and lifestyles."
The
L-Series lineup of handsets also offered large displays and LG's
proprietary UX features such as QuickMemo and QTranslator. QuickMemo
allows users to capture and share a note with others using just a
fingertip while QTranslator instantly and accurately translates words as
well as entire sentences into 64 foreign languages.
All
the models in the L-Series -- Optimus L3, Optimus L5, Optimus L7 and
Optimus L9 -- are available in over 50 markets worldwide.
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