2013: Global Tablet Shipments market share: Android 62%, Apple 34%, Windows 4%. Charts.

WorldWide Tech & Science. Francisco De Jesùs.

Strategy Analytics: Android Slips But Continues To Dominate the Tablet Market in Q4 2013 with 62 Percent Share of Global Tablet Shipments.

According to the latest research from Strategy Analytics, global tablet shipments reached 76.8 million units in the fourth quarter of 2013. Android retained its leadership position with a 62 percent global market share, as Apple iOS increased to 34 percent. Windows declined to 4 percent of global Q4 2013 tablet shipments.

Peter King, Director of Tablets at Strategy Analytics, said "Global Branded Tablet shipments reached 58 million units in Q4 2013, up 24 percent from 46.7 million in Q4 2012." Adding in Whitebox Tablets, Global Total Tablet shipments reached 76.8 million units in Q4 2013, up 20 percent from 64.1 million units in Q4 2012.

Apple's new iPad Air and iPad Mini allowed iOS Tablets to grow share by 7 percent in the fourth quarter of 2013 (relative to Q3 2013), in doing so taking share away from Android and Windows OS Tablets. King added that "while the new models put a stop to two successive quarters of iOS market share loss (Q2 and Q3 2013), the companies once-per-year Tablet refresh strategy is likely to result in it dropping share as Android vendors refresh in Q2 and Q3." The new Windows RT Tablets from Nokia had a limited effect for Windows based Tablets in the fourth quarter.

Exhibit 1: Global Total Tablet OS Market Share in Q4 2013 (Preliminary)

Global Total (incl. White Box) Tablet OS Shipments (Millions of Units)	Q4'12	Q4'13
Apple iOS	22.9	26.0
Android	38.9	47.5
Windows	2.1	3.3
Blackberry	0.3	0.0
Others	0.0	0.0
Total	64.1	76.8
Global Total (incl. White Box) Tablet OS Market Share (%)	Q4'12	Q4'13
Apple iOS	35.6%	33.9%
Android	60.6%	61.8%
Windows	3.2%	4.3%
Blackberry	0.5%	0.0%
Others	0.0%	0.0%
Total	100.0%	100.0%
Growth Year-over-Year (%)	111%	20%

On the annual basis, Global Tablet shipments for 2013 reached 227 million units, up 33 percent from 170.9 million units in 2012. Android continued its dominance as a result of the sheer scale and variety of offerings in the market, accounting for 62 percent of 2013 Total Tablet shipments, with iOS models accounting for 33 percent of 2013 Tablet shipments. Matt Wilkins,Director of Tablets and Wearables at Strategy Analytics, said "In 2013 Android was joined by Windows as the only operating systems to grow Tablet market share over 2012, with Android increasing its annual market share by 3 percent, and Windows by 3.3 percent."

Exhibit 2: Global Total Tablet OS Market Share in 2013 (Preliminary)

Global Total (incl. White Box) Tablet OS Shipments (Millions of Units)	2012	2013
Apple iOS	65.7	74.2
Android	101.4	141.4
Windows	2.5	11.0
Blackberry	1.3	0.5
Others	0.0	0.0
Total	170.9	227.1
Global Total (incl. White Box) Tablet OS Market Share (%)	2012	2013
Apple iOS	38.4%	32.7%
Android	59.3%	62.3%
Windows	1.5%	4.8%
Blackberry	0.8%	0.2%
Others	0.0%	0.0%
Total	100.0%	100.0%
Growth Year-over-Year (%)	123%	33%

1. A white-box tablet is a product produced by one company (the manufacturer or ODM) that other companies (the vendors or OEMs) rebrand to make it appear as if they made it. White box tablets invariably use different components to a branded tablet in order to keep costs to a minimum.
2. Shipments refer to sell-in. Numbers are rounded. The definition of a Tablet does not include e-book readers or convertible PCs.

About Strategy Analytics 

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.strategyanalytics.com 

Contacts: 

Peter King, +44 1908 423615, pking@strategyanalytics.com

Matt Wilkins, +44 1908 423629, mwilkins@strategyanalytics.com

David Kerr  617 614 0700  dkerr@strategyanalytics.com

SOURCE Strategy Analytics.

Amazon Kindles Fire HDX 7 and HDX 8.9 inches tablets

Q3 2012: Android Captures Record 41 % Share of Global Tablet Shipments. Closed the gap on iPad.

WorldWide Tech & Science. Francisco De Jesùs.

Q3 2012: Android Captures Record 41 % Share of Global Tablet Shipments. Closed the gap on iPad.

Exhibit 1: Global Tablet Operating System Shipments and Market Share in Q3 2012 [1]

Global Tablet OS Shipments (Millions of Units)	Q3 '11	Q3 '12
Apple iOS	11.1	14.0
Android	5.0	10.2
Microsoft	0.4	0.4
Others	0.7	0.1
Total	17.2	24.7
Global Tablet OS Market Share %	Q3 '11	Q3 '12
Apple iOS	64.5%	56.7%
Android	29.2%	41.3%
Microsoft	2.3%	1.6%
Others	4.1%	0.4%
Total	100.0%	100.0%
Total Growth Year-over-Year %	288.6%	43.4%

---

[1] Shipments refer to sell-in. Numbers are rounded. The definition of tablet does not include e-book readers.

According to the latest research from our Tablet & Touchscreen Strategies (TTS) service, global tablet shipments reached 25 million units in the third quarter of 2012. Apple iOS slipped to 57 percent global market share, allowing Android to capture a record 41 percent share.

Peter King, Director at Strategy Analytics, said, “Global tablet shipments reached 24.7 million units in Q3 2012, rising a sluggish 43 percent from 17.2 million in Q3 2011. Demand for tablets slowed due to ongoing economic uncertainty and consumers holding off purchases in anticipation of multiple new models, like the iPad Mini, during the upcoming Q4 holiday season. Apple shipped a disappointing 14.0 million iPads worldwide and captured 57 percent share in the third quarter of 2012, dipping from 64 percent a year ago. Apple’s slowdown allowed the Android community to make gains and Android’s global share of the tablet market now stands at a record 41 percent.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Android captured a record 41 percent share of global tablet shipments in Q3 2012, jumping from 29 percent a year earlier. Global Android tablet shipments doubled annually to 10.2 million units. No single Android vendor comes close to Apple in volume terms at the moment, but the collective weight of dozens of hardware partners, such as Asus, Samsung and Nook, is helping Google’s Android platform to register a growing presence in tablets.”

Other findings from the research include:

• Global tablet shipments grew just 43 percent annually in Q3 2012, compared with 289 percent annually in Q2 2011. This was the weakest growth rate since the modern tablet industry began in Q2 2010;
• Microsoft captured a niche 2 percent global tablet share in Q3 2012. The imminent release of the new Windows 8 operating system will likely drive Microsoft tablet volumes higher during the Q4 2012 holiday season.

Strategy Analytics: Global Market share Chart Q1 2012: Samsung 30,6% Apple 24,1%,Nokia 8,2%.

WorldWide Tech & Science. Francisco De Jesús.

According to the latest research from Strategy Analytics, global smartphone shipments grew 41 percent annually to reach 145 million units in the first quarter of 2012. Samsung and Apple together captured more than half of global smartphone shipments for the first time ever.

Alex Spektor, Associate Director at Strategy Analytics, said, “Global smartphone shipments grew 41 percent annually to reach 145.3 million units in Q1 2012. Samsung overtook Apple to become the world’s largest smartphone vendor by volume with a record 31 percent market share. Samsung’s global smartphone shipments rose 253 percent annually to 44.5 million units, as demand surged for its popular Galaxy models such as the Note, S2 and Y.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Apple shipped 35.1 million smartphones worldwide and captured 24 percent marketshare, as volumes strengthened in key countries such as China, United States and Japan. Samsung and Apple combined now account for more than half of global smartphone shipments for the first time ever. Samsung and Apple are outcompeting most of their major rivals and the smartphone market is at risk of becoming a two-horse race.”

Tom Kang, Director at Strategy Analytics, added, “Nokia maintained its position as the world’s third largest smartphone player, but its global share fell from 23 percent in Q1 2011 to just 8 percent in Q1 2012. This is Nokia’s lowest marketshare level in the smartphone category since 2002. Nokia’s new Microsoft Lumia portfolio has recently gotten off to an encouraging start in the critical United States market, but shipments there are not yet large enough to offset the firm’s tumbling Symbian volumes in the rest of the world.”     

       The full report, Samsung and Apple Capture 55 Percent of Global Smartphone Shipments in Q1 2012, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: http://tinyurl.com/c5mpusx.

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea and China. Visit www.strategyanalytics.com for more information.

Contacts

Strategy Analytics

USA Contact:

Alex Spektor, +1 617 614 0726

ASpektor@strategyanalytics.com

or

Asia Contact:

Thomas Kang, +82 10 2874 8133

TKang@strategyanalytics.com

or

Europe Contact:

Neil Mawston, +44 1908 423 628

NMawston@strategyanalytics.com