Wednesday, July 14, 2010

The Evernote Trunk: a new world of applications.

The Evernote Trunk

Today is a big day for Evernote. Today is the day that Evernote becomes more useful, more powerful and more exciting for every user. Every partner. Everyone.

For the past two years, Evernote has been focused on one goal: helping the world remember everything. All of the decisions we’ve made have been in support of that vision. Along the way, we realized that to make it happen we’d need a little help from our friends, so we released the Evernote API. While we were busy expanding and improving Evernote, developers across the world were building applications that added features and functionality to our young platform, expanding into areas we never imagined. That was then.
Today, there are more than 2000 developers building hardware and software application that hook into the Evernote memory platform. Products that, thanks to Evernote, become accessible from everywhere, sync between devices and have powerful search capabilities. For developers, Evernote has become a way to gain useful functionality. For users, every integration adds layers of usefulness to their Evernote experiences.
Which brings us to the big announcement: Welcome to the Evernote Trunk

The Trunk is a showcase of great apps and products that makes your Evernote experience more awesome.
To access it, click on the new “Trunk” icon in today’s update to Evernote for Windows and Evernote for Mac (Evernote Web later today, iPad next week). Clicking it opens a window full of amazing intergrations. Today, there are nearly 100 items listed across five categories: Mobile, Desktop & Web, Hardware, Gear, and Notebooks (this one is really cool, more on that later).

Of the nearly 100 launch items, around a third are completely new products and integrations. Importantly, new or old, every single integration is in the spotlight. Wondering which scanner works with Evernote? You should check the Trunk. Want to know which Twitter clients sends tweets into Evernote? Look in the Trunk. Which devices come pre-installed with Evernote? You know where to go. Now, every product developer gets exposed to millions of Evernote users, and millions of Evernote user see how to get more out of Evernote. Pretty great!


Fantastic new integrations
We’re excited not only by the potential of the Trunk, but also by the amazing new integrations that we’re launching today. Some represent highly-requested functionality, such as voice transcription, PDF annotation, mind mapping, sharing, contact management, and more. Here are some highlights:
  • Voice transcription: Voice2Note, pliq.me, Quicktate
    Today we’re launching with three great voice transcription services. Let’s focus on the Voice2Note integration by Dial2Do. Once you link your Evernote and Voice2Note accounts, Voice2Note will automatically go through your Evernote account, find any voice notes, transcribe them, then insert the transcribed text into the original note. They also have a phone number that you can call, and your voice recording will be transcribed and added to your Evernote account.
    Voice2Note has a free and paid version.
  • PDF annotation: PDFpen (Mac), Nitro PDF Reader (Windows)
    Evernote now has PDF annotation. PDFpen by SmileOnMyMac and Nitro PDF Reader allow you to annotate your PDF and then send them into Evernote for safekeeping. This is particularly great for signing and saving digital contracts.
  • Mind mapping: Zeptopad Planner Note
    Create mind maps on your iPad using this incredibly intuitive application, then save it all into Evernote
  • So much more: Read It Later, Lil’grams, ScanBizCards, Receipts, and many more.
Unexpected connections
What makes the Evernote memory platform so interesting is the way that it connects seemingly unrelated products and applications. Now, a notable Twitter message sent to Evernote from Seesmic can be pulled into SAP StreamWork to help with a group project. Or, a child’s scribble sent to Evernote from EverPaint can be instantly shared with family and friends on Lil’grams. Or, a photo of a wine label snapped by an Eye-Fi Card-equipped camera can help generate a meaningful reminder in reQall. All of these connections would have been unlikely, but now with Evernote they’re seamless. Explore the Trunk to find ways to use applications together in ways you never thought possible.


Exclusive Notebook partners


And now for something completely different…With the Trunk, Evernote becomes a powerful content distribution platform. In the run-up to the launch we worked closely with some of our favorite blogs and publications to launch the new Notebooks category. In this section, you will find exclusive content created for Evernote by Make Magazine, Cool Hunting, California Home and Design, and BlackBook. We also have a great collection of puzzles and games from Puzzazz.com and dozens of Evernote Tips.

Importing Notebooks in your account
The Trunk allows users to select the branded Notebooks that they like, and have the notebooks imported directly into their Evernote accounts. Like adding a new book to your shelf, once you choose a notebook from one of our partners, it will instantly appear in your account. But that’s only the beginning. If for example, you choose the Make:Projects Home and Garden notebook, Evernote will add a notebook full of great do-it-yourself projects into your account. In Evernote that notebook is more than a piece of static content, it’s a starting point for all of the other DIY projects you come across. The same is true for the Cool Hunting Travel Notebook. The editors of Cool Hunting have collected lots of useful travel tips into the notebook, and that same notebook is also where you can place your own travel ideas and related research. What makes these branded Notebooks so intriguing is that all of the content represents the jumping off point for your creativity and exploration.

Much more to come
You will be hearing a lot more about the Evernote Trunk in the next weeks and months. First, we’ll be adding it to more Evernote platforms. Later this year, we’ll be adding in-Trunk purchasing and other revenue opportunities for products and Notebooks. But most importantly, we will be constantly adding new integrations and new notebooks to the Trunk. Make sure to check back often. In fact, it should become the first place you look when you’re thinking about getting something new. With so many great products, why invest your time and money in something that doesn’t hook into Evernote?

Join the Trunk
If you’re interested in having your product or Notebook listed in the Trunk, then send us a request here.

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