CTIA2012: OpenMarket Debuts Push Notifications Services .

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CTIA2012: OpenMarket Debuts Push Notifications Services .

OpenMarket (www.openmarket.com), a leading mobile messaging and payments company, today announced its Push Notifications services, a significant expansion of its mobile messaging capabilities. OpenMarket's Push Notifications enable businesses to effectively engage and interact with both consumers and their smart phone-based applications. OpenMarket's multi-channel messaging capabilities combine SMS and Push Messaging to deliver the scale, coverage and confidence major enterprises need in today's competitive marketplace. The new Push Notifications service will be demonstrated today at OpenMarket's booth (#4360) at International CTIA Wireless 2012.

By introducing Push Notifications, OpenMarket is enhancing its suite of mobile messaging services, including SMS and MMS products, that help businesses create integrated, customer-focused communications to reach the widest target audience. With Push Notifications, enterprises can deliver messages, such as news alerts, brand awareness promotions, coupons, and other user-relevant content, to a specific application on a smart device. Push Notifications improve application engagement by sending time-sensitive information, selling relevant items, increasing loyalty, and ultimately providing value through a better user experience.

Publicis (www.publicis.com), a global advertising and marketing company, has recently selected OpenMarket's Push Notifications technology for its new healthcare mobile application. Publicis will use the OpenMarket Push Notifications service to deliver daily updates, hints and tips to over 10,000 European users who are running its mobile application on the Apple iOS, Android and Blackberry platforms. "We've chosen OpenMarket's platform for its ease of use, scale and reliability," said Tiago Dias, Senior Flash Developer, Publicis. "With its RESTful API, OpenMarket enables us to seamlessly integrate the Push Notifications across every mobile platform targeted, while working with our preferred coding environments and standardized development process."

OpenMarket is continuing its industry best practices approach for a customer-focused, integrated messaging strategy that includes Push Notifications. According to Forrester Research's "The New Messaging Mandate" report, today's siloed approach to digital messaging focuses too much on generating channel-specific responses and not enough on creating overall value, but Push Notifications offer a compelling solution. Unlike other messaging channels, OpenMarket's Push Notifications help marketers instantly activate their mobile audiences with user, event and location-specific notifications after they download an application.

"To date, most enterprises have used SMS as the primary communications channel due to its ubiquity and market coverage," said Jay Emmet, General Manager of OpenMarket. "With the explosive growth of smart devices, our enterprise customers need additional mobile channels to reach their target client base. Using an integrated communications model that includes both Push Notifications and SMS enables our customers to quickly reach the broadest possible audience in a reliable, cost-effective manner."

OpenMarket is the largest mobile messaging processor in the U.S. and reaches consumers worldwide with SMS messaging and Push Notifications. Based on a high performance mobile transaction platform that delivers messages through a single integration, OpenMarket's Push Notifications service helps businesses focus on marketing goals and improve user engagement by removing technical complexity, reducing risk, and saving time and investment.

About OpenMarket

OpenMarket, a subsidiary of Amdocs, powers mobile business. We provide a comprehensive set of mobile solutions for enterprises to engage and transact with their customers via their mobile devices. From the largest public companies to the smallest business ventures, clients depend on OpenMarket for our superior domain expertise, global scale, demonstrated performance, and industry leading reliability. OpenMarket's intelligent, integrated platform provides deep mobile operator connections with global network reach. For more information, visit www.openmarket.com.

About Amdocs

For 30 years, Amdocs has ensured service providers' success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control product portfolio with value-driven professional services and managed services operations. With revenue of approximately $3.2 billion in fiscal 2011, Amdocs and its over 19,000 employees serve customers in more than 60 countries.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at www.amdocs.com.

Media Contact:

Michael Lane

Weber Shandwick for OpenMarket

Tel: +1.212.445.8421

E-Mail: mlane@webershandwick.com

SOURCE OpenMarket