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Tech & Science. Francisco De Jesùs.
NASCAR and HP Drive Innovation with Fan and Media Engagement Center.
PALO ALTO, Calif., June 22, 2012
HP Enterprise Services and NASCAR today announced the development of
the NASCAR Fan and Media Engagement Center (FMEC), a resource that will
enable the sport to better serve the industry, media and fans through a
platform that facilitates near-real-time response to traditional,
digital and social media.
The center will leverage HP’s
information management and analytics
and social media business offerings to enable NASCAR to listen to,
monitor and engage with leading media channels in near real time.
NASCAR will have access to a complete analysis of all key forms of
media, including print, television, radio, video, images and social
media, which will provide the sports leader and its industry partners
with actionable insights on trending news and conversations. By
facilitating more collaboration around this information, NASCAR and its
partners will be better informed to take advantage of local and national
coverage opportunities.
“The Fan and Media Engagement Center will leverage industry-leading
technology and services from HP in order to better engage with the
massive community that is the NASCAR fan base,” said Steve Phelps,
senior vice president and chief marketing officer, NASCAR. “This is a
clear example of our commitment to using cutting-edge technology to
better inform our sport. Ultimately, this tool will help our industry
connect with media and fans more effectively and efficiently.”
HP will design, develop and implement the center, the first of its
kind for a sports league. FMEC will be operated by NASCAR’s Integrated
Marketing Communications department, which will collaborate closely with
NASCAR Digital Media. The facility will serve as a technical showpiece
of NASCAR’s strategic technology vision.
“Social media has forever changed the sporting world and how fans
interact,” said Rob Vatter, vice president, Communications, Media and
Entertainment Industry, HP Enterprise Services. “HP’s broad social
business and analytics portfolios and industry consulting services will
enable NASCAR to continue to deliver innovative fan-engagement
opportunities for its sponsors—while also delivering the fan experience
it has become known for.”
The 500-square-foot, glass-enclosed FMEC will be outfitted with
state-of-the-art touch screens, television monitors and multiple seated
viewing areas. Located at NASCAR Plaza in Charlotte, N.C., the facility
is slated for initial testing in October, with a full rollout expected
by the start of the 2013 NASCAR season in February.
About NASCAR
The National Association for Stock Car Auto Racing, Inc. (NASCAR) is
the sanctioning body for one of North America’s premier sports. NASCAR
races are broadcast in more than 150 countries and in 20 languages. In
the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and
SiriusXM Satellite Radio. NASCAR fans are among the most brand-loyal in
all of sports, and as a result more Fortune 100 companies participate in
NASCAR than any other sport. NASCAR consists of three national series
(NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping
World Truck Series), four regional series, and one local grassroots
series, as well as two international series. Also part of NASCAR is
Grand-Am Road Racing, known for its competition on road courses with
multiple classes of cars. NASCAR sanctions more than 1,200 races at 100
tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona
Beach, Fla., NASCAR has offices in eight cities across North America.
The next NASCAR Sprint Cup Series race, the Toyota/SaveMart 350 in
Sonoma, Calif., will air June 24 on TNT at 3 p.m. ET. For more
information and a complete schedule, visit
www.nascar.com. Follow NASCAR on
www.facebook.com/NASCAR or on Twitter: @NASCAR.
About HP
HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world’s largest technology company, HP brings together a portfolio that
spans
printing,
personal computing,
software,
services and
IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at
http://www.hp.com.
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