Apple Store Workers Get 25% Raise. Video.

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Apple Store Workers Get 25% Raise.

Cory Moll, an Apple specialist in the San Francisco store is one of those who received a raise last week. His hourly pay jumped $2.82 per hour to $17.31.

"It is nice to know that Apple is finally recognizing the value that we provide to the company," says Moll in the accompanying interview. "It also allows us to live a little more comfortably in the places where we work."

Moll is also the founder of the Apple Retail Worker Union which launched last year to help improve scheduling and increase benefits and training for those who work in Apple stores.

Critics often say employees who want to unionize should find another place of employment if they are unhappy with their working conditions. But Moll likes working for Apple and wants to change and challenge that type of thinking.

"I didn't want to run and try to find a job somewhere else, especially in this [job] market. I am quite happy where I am," says Moll. "I love working at Apple and so do my co-workers, but we can stand up to demand some changes and demand some improvements and definitely Apple seems to be responding at least to satisfy us, at least in the short-term."