Samsung unveiled its latest flagship smartphones, the Galaxy S7 with a 5.1" 2560x1440 (577 PPI) Super AMOLED and the S7 Edge that has a curved 5.5" 2560x1440 (535 PPI) flexibleSuper AMOLED display. According to DisplayMate, Samsung continues to improve its OLED displays, and its new Super AMOLED displays are the best ones ever tested on a mobile device, surpassing the Super AMOLED used in the Note 5.
"The GS7 display (5.1", 2560x1440, 577 PPI) is actually quite similar to the display used in the Galaxy S6, but with some significant improvements - the maximum brightness is 24% higher, and the contrast and contrast under high ambient light has also been significantly improved.
The Galaxy S7 also introduces two important display enhancements. First us is a new personalized automatic brightness control that learns and remembers the display brightness settings that you set for various ambient light levels.
The second improvement is the new Always-On Display mode that draws very little power and is quite useful. Finally, it turned out that this is one of the few displays that can be viewed with polarized sunglasses in both the portrait and landscape orientations.
This is no surprise at this stage, but the performance of the flexible OLED display used in the GS7 edge is pretty much similar to the glass-based OLED of the GS7. Of course the GS7 offers a large display (5.5" vs 5.1") with the same resolution (lower PPI)."
Samsung have high hopes for the new phones, especially the S7 Edge, and According to reports from Korea, Samsung Display secured the capacity to produce 9 million flexible OLEDs per month for the S7 Edge at the A2 and A3 flexible OLED lines - which means that Samsung will pretty much use all its flexible OLED capacity for the new phones. Samsung seem to have learned from its mistake with the S6 and S6 Edge.
Samsung estimated that most consumers will prefer the cheaper (by $100) regular S6, but in reality most consumers (75%) wanted to buy the prettier S6 Edge - and Samsung did not manage to supply enough phones. Samsung hurried to operate the new A3 flexible OLED line, but did not manage to do so in time.
New reports suggest that Samsung is discussing a large investment (around $3 billion US) into a new OLED TV panel fab, and Samsung Display recently confirmed that it is still developing large-sized OLED panels.
According to the reports, Samsung Electronics aims to release OLED TVs to the market by 2018. Samsung Display will start ordering equipment soon, if it wants to meet that deadline.
If you would like to read all the Galaxy S7/S7 edge OLED Display Technology Shoot-Out, please visit: DisplayMate