Q1 2021: WorldWide smartphone market share: Samsung 21.8%, Apple 16%, Xiaomi 14.1%, OPPO 10.8%, says IDC.

 

The pace of recovery for the smartphone market accelerated in the first quarter of 2021 (1Q21) with 25.5% year-over-year shipment growth. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped nearly 346 million devices during the quarter. The strong growth came from all regions with the greatest gains coming from China and Asia/Pacific (excluding Japan and China). As the two largest regions globally, accounting for half of all global shipments, these regions experienced 30% and 28% year-over-year growth, respectively.

"The recovery is proceeding faster than we expected, clearly demonstrating a healthy appetite for smartphones globally. But amidst this phenomenal growth, we must remember that we are comparing against one of the worst quarters in smartphone history,1Q20, the start of the pandemic when the bulk of the supply chain was at a halt and China was in full lockdown," said Nabila Popal, research director with IDC's Worldwide Mobile Device Trackers. "However, the growth is still very real; when compared to two years ago (1Q19), shipments are 11% higher. The growth is coming from years of repressed refresh cycles with a boost from 5G.

But above all, it is a clear illustration of how smartphones are becoming an increasingly important element of our everyday life – a trend that is expected to continue as we head into a post-pandemic world with many consumers carrying forward the new smartphone use cases which emerged from the pandemic."

As the smartphone market is recovering, a major shift is happening in the competitive landscape. Huawei is finally out of the Top 5 for the first time in many years, after suffering heavy declines under the increased weight of U.S. sanctions. Taking advantage of this are the Chinese vendors Xiaomi, OPPO, and Vivo, which all grew share over last quarter landing them in 3rd, 4th, and 5th places globally during the quarter with 14.1%, 10.8%, and 10.1% share, respectively.

 All three vendors are increasing their focus in international markets where Huawei had grown its share in recent years. In the low- to mid-priced segment, it is these vendors that are gaining the most from Huawei's decline, while most of the high-end share is going to Apple and Samsung. 

Samsung regained the top spot in 1Q21 with impressive shipments of 75.3 million and 21.8% share. The new S21 series did well for Samsung, mainly thanks to a successful pricing strategy shaving off $200 from last year's flagship launch. Apple, with continued success of its iPhone 12 series, lost some share from their very strong holiday quarter but still shipped an impressive 55.2 million iPhones grabbing 16.0% share.

"While Huawei continues its decline in the smartphone market, we’ve also learned that LG is exiting the market altogether," said Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers. "Most of LG's volume was in the Americas with North America accounting for over 50% of its volume and Latin America another 30%. Despite the vendor losing ground in recent years, they still had 9% of the North American market and 6% of Latin America. Their exit creates some immediate opportunities for other brands. With competition being more cutthroat than ever, especially at the low-end, it is safe to assume that 6-10 brands are eyeing this shared opportunity."

Year 2020: WorldWide smartphone market share: Samsung 20.6%, Apple 15.9%, Huawei 14.6%, says IDC.

The final worldwide smartphone market share for the year 2020 was lead by Samsung with 266.7 million units sold 20.6%, followed by Apple with 206.1 million units  15.9 %, and Huawei in third place with 189 million units 14.6%.

 

4Q2020 :Apple returns to the number 1 position with 90.1 million smartphones sold (23.4%), Samsung 73.9 million (19.1%), and Xiaomi 43.3 million (11.2%)

 

The worldwide smartphone market continued to improve in the holiday quarter of 2020 (4Q20) returning to familiar ground with 4.3% year-over-year growth. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 385.9 million devices during the quarter. While the full year 2020 declined 5.9% compared to 2019, the progress toward market recovery has been impressive and IDC believes the momentum heading into 2021 will remain strong.

"There are a lot of elements at play that is fueling the smartphone market recovery – pent-up demand, continued supply push on 5G, aggressive promotions, and the popularity of low to mid-priced phones," said Nabila Popal, research director with IDC's Worldwide Mobile Device Trackers. "Vendors also seem to be better prepared for the second lockdown, ensuring they have the right channel set up ready to fulfill orders and reach the end consumer. Lockdowns also have people spending less on areas like leisure, travel, and dining out – and smartphones are benefitting from this. In addition to all these factors, the fast recovery and resilience of the smartphone supply chain also has to be given some credit."

In terms of vendors, there was a clear shift among the Top 5. 

Apple delivered a phenomenal performance in 4Q20, returning to the number 1 position with 90.1 million devices shipped, driven by the success of the iPhone 12 series. This represents the highest shipment volume from a vendor in a single quarter and resulted in 23.4% market share and 22.2% year-over-year growth. 

Samsung moved to number 2 with 73.9 million device shipments and 19.1% market share. With the continued success of the A series and growth in nearly every region, Samsung saw year-over-year growth of 6.2%. 

Xiaomi finished the quarter in the third position with shipments of 43.3 million and 11.2% market share while OPPO was fourth with shipments of 33.8 million and 8.8% market share. Both companies successfully capitalized on declining Huawei shipments, growing 32.0% and 10.7% year over year respectively, by focusing on aggressive product portfolios and building partnerships.

Huawei fell to the number 5 spot with shipments of 32.3 million and 8.4% market share. The company continues to suffer under the weight of U.S. sanctions and saw a dramatic year-over-year decline of 42.4%.

"The recovery of both the smartphone market and its supply chain has been truly impressive and the year-end growth is testament to how far we've come," said Ryan Reith, program vice president with IDC's Worldwide Mobile Device Trackers. "The majority of the world is either in some form of lockdown or still waiting to return to normal day-to-day life, yet smartphone sales are rebounding as though nothing ever happened. 

This illustrates the importance of smartphones in everyone's life and provides a strong foundation for market demand. As the world progresses towards a post-pandemic environment, IDC believes demand will grow and the market recovery will accelerate."

4Q 2019 Worldwide smartphone market share: Apple 18.9%, Samsung 18.4%, Huawei 15% says SA.

According to the latest research from Strategy Analytics, global smartphone shipments held steady at zero growth to reach 375 million units in the fourth quarter of 2019. Apple grabbed the first position with 19 percent global smartphone market share, Samsung claimed the second position, while Huawei dipped to 15 percent share in third place. Full-year smartphone shipments totaled 1.4 billion units in 2019.

Linda Sui, Director at Strategy Analytics, said, “Global smartphone shipments grew zero percent annually from 376.0 million units in Q4 2018 to 374.5 million in Q4 2019. Worldwide smartphone demand remains mixed for now, with sharp declines in China balanced by strong growth across India and Africa. Full-year smartphone shipments hit 1.41 billion in 2019, dipping 1 percent from 1.43 billion in 2018, due to mild inventory build in the second half of the year. Looking ahead, US trade wars and the China coronavirus scare will be among barriers to growth for smartphones in 2020.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Apple iPhone shipments rose 7 percent annually from 65.9 million units worldwide in Q4 2018 to 70.7 million in Q4 2019. This was Apple’s best growth performance since 2015. Apple’s global smartphone market share has lifted from 18 percent to 19 percent in the past year. Apple is recovering, due to cheaper iPhone 11 pricing and healthier demand in Asia and North America. Samsung shipped 68.8 million smartphones worldwide in Q4 2019, dipping 1 percent annually from 69.3 million in Q4 2018. Samsung’s global market share stayed flat at 18 percent, the same level as a year ago. Samsung continues to perform relatively well across all price-bands, from the entry-level to premium models such as Galaxy Note 10+ 5G. On a full-year basis, Samsung remains number one with 21 percent market share in 2019.”

Woody Oh, Director at Strategy Analytics, added, “Huawei shipped 56.0 million smartphones worldwide in Q4 2019, sliding 7 percent annually from 60.5 million in Q4 2018. Huawei’s global market share has dipped from 16 percent to 15 percent in the past year. Despite strong 5G sales, Huawei is slowing at home in China and facing tougher competition abroad in key markets like Europe.”

Linda Sui, Director at Strategy Analytics, added, “Xiaomi maintained fourth place, capturing 9 percent global smartphone market share in Q4 2019, up strongly from just 7 percent a year ago. Xiaomi had a great quarter in Western Europe and held steady in its biggest market India. Xiaomi is pushing hard into the 5G smartphone category and this will be a solid growth area for the vendor in 2020. OPPO held the fifth position with an 8 percent global smartphone market share during Q4 2019, staying at the same level from a year ago. OPPO is expanding hard into Western Europe, with new models like the Reno 5G, but it remains under persistent pressure from giant Huawei at home in China.

For the full year 2019 smartphone worldwide market share, Samsung has a 20.9%, Huawei 17%, and Apple 14%.

The full report, Global Smartphone Shipments Hit 1.4 Billion in 2019, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: https://tinyurl.com/y75uhw62 .

About Strategy Analytics

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India, and China. Visit www.strategyanalytics.com for more information.

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1 Numbers are rounded.

Calendar Year 2018 Worldwide Smartphone market share: Samsung 20.8 %, Apple 14.9%, Huawei 14.7% says IDC

More information on : https://worldwidegadget.blogspot.com/2019/01/4q-2018-worldwide-smartphone-market.html

3Q 2016 WorldWide Smartphone Market share: Samsung 20%, Apple 12.5%, Huawei 9.3%, says IDC.

Notes:

• Data is preliminary and subject to change.

• Vendor shipments are branded device shipments and exclude OEM sales for all vendors.

• The "Vendor" represents the current parent company (or holding company) for all brands owned and operated as subsidiary.

According to preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 362.9 million smartphones worldwide in the third quarter of 2016 (3Q16). Despite the recall of Samsung's Galaxy Note 7, volumes were up 1.0% compared to 3Q15 when vendors shipped 359.3 million units. Sequentially, shipments grew 5.3% from 344.7 million in the second quarter of 2016.

 (Note: IDC's totals for Samsung exclude Galaxy Note 7 shipments for both recalled and unsold devices in 3Q16.)

"Samsung's market dominance in the third quarter was unchallenged in the short term even with this high-profile Galaxy Note 7 recall, but the longer term impact on the Samsung brand remains to be seen. If the first recall was a stumble for Samsung, the second recall of replacement devices face-planted the Note series," said Melissa Chau, associate research director, Mobile Devices. "In a market that is otherwise maturing, Christmas has come early for vendors looking to capitalize with large-screened flagship alternatives like the Apple iPhone 7 Plus and Google Pixel."

"With Samsung’s Note 7 finally laid to rest, both Samsung and other vendors will need to invest both time and money into properly testing devices to avoid a future incident of this proportion," said Anthony Scarsella, research manager, Mobile Phones. "The recall of the Note 7 represents an industry-wide wake-up call that will undoubtedly lead to a more vigorous testing and certification process moving forward."

The top five vendors remain unchanged from last quarter despite double- and triple-digit growth from the leading Chinese vendors Huawei, OPPO, and Vivo. While Samsung and Apple continue to challenge each other at the top, these upcoming players have delivered value-packed devices that offer consumers top-shelf features at a fraction of the cost compared to the market leaders. Phones like the OPPO R9 and the Vivo X7 have become serious competitors in China and are also witnessing mild success in Western Europe thanks to new athletic sponsorships across various countries. Whether or not these brands can make an impact in the U.S. market remains to be seen, but success will be crucial if aspirations of growth are a top priority.

Smartphone Vendor Highlights

Samsung: The continued success of the Galaxy S7 and S7 edge helped maintain volumes in 3Q16 despite the recall and negative publicity of the Note 7 fiasco. Outside of Samsung's flagship S7, the more affordable J-series of devices continued to steadily drive volume in both developed and emerging markets with flagship-styled devices across various price points and display sizes. Samsung will need to put the Note series to rest as quickly as possible and look to their S7/S7e to captain the ship and keep Samsung users on board for the long haul.

Apple: The new iPhone 7 and 7 Plus drove third quarter shipments of 45.5 million units, down 5.3% from the 48 million units last year. Higher than expected iPhone 7 Plus demand outstripped supply, which should be alleviated through the fourth quarter, helped by new features such as water resistance, faster processing, improved optics, and larger storage capacities. A new "jet black" color option has also proven popular with many carriers and retail partners are still showing the device on back order. IDC believes that the iPhone could witness greater success come next quarter as it stands to likely benefit from the Note 7 recall that took place earlier this month.

Huawei: The Chinese giant shipped 33.6 million units, up a notable 23% from last year. The current dual-camera P9 flagship continued to help with its momentum in China despite the higher price tag compared to some of its rivals. Huawei's Honor brand also found success with the new V8, as the mid-tier device sold well both in and outside of its home country. Outside of China, shipments have grown drastically as China now represents 53% of shipments compared to 60% last year. Huawei continues to maintain a strong brand in Europe and is finding success with the P8 and P9 family, where it is taking away share from Samsung and Apple with competitive specs at lower price points with the Lite versions. Huawei may now have it sights set on the U.S., as we have the New York unveiling of its next Mate series flagship (Mate 9) in early November.

OPPO: In China, OPPO continued to do well largely due to its R9 device that saw continued success in the market and its domestic popularity helped it further close the gap to global number #3, Huawei. OPPO has also pursued an aggressive expansion strategy outside of China, with shipments to the rest of Asia/Pacific tripling since the same quarter a year ago. It particularly experienced good growth in India as it employed more staff to be positioned at storefronts to promote smartphones to consumers.

vivo: On its home turf, vivo plowed more investment into marketing in order to expand its reach via TV advertising, targeting high-tier all the way down to lower-tier cities in China. vivo also held a number of promotional activities and saw growth in China largely due to its X7 series. Its strong coverage in the Tier 3 to Tier 5 cities continued to help it to excel. Outside of China, its presence is still relatively small, but it managed to double its shipments quarter year over year in 3Q16. In India, it grew by increasing its marketing investments to expand its reach via television advertisements.

iCharts

1Q 2016: Samsung doubles Apple in smartphone worldwide market share: Samsung 27.80%, Apple 14.40%, Huawei 9.30%

Global market research firm TrendForce reports that the worldwide smartphone shipments in the first quarter of 2016 totaled 292 million units, down 18.6% from the previous quarter and a year-on-year decline of 1.3%. The decrease was mainly attributed to market saturation. Leading brands such as Samsung and Apple no longer have the same growth momentum as before, so the overall shipments depended on contributions from Chinese brands and rising demand in India and other emerging markets.

Avril Wu, TrendForce smartphone analyst, said the combined shipments (including exports) from Chinese brands in the first quarter reached 125 million units, surpassing the combined shipments from Samsung and Apple for the first time. Chinese brands accounted for 42.9% of the global smartphone shipments, up from 41.5% in the previous quarter. In their home market, Chinese brands have benefitted from increasing subsidies for 4G smartphones from domestic telecom operators. 

At the same time, they have gain grounds in foreign markets. As a result, Chinese smartphone makers did not suffer as steep shipment decline as their foreign competitors did in the off-peak season of the first quarter. Their combined quarterly shipments fell by only 16%. On the other hand, the competition in the overseas markets have intensified as major international brands are struggling to keep their market shares. This will continue to put pressure on Chinese vendors’ margins.

Apple is unlikely to make a turnaround for this year’s shipments with iPhone SE; Samsung grew its shipments against market headwinds.

Apple posted its largest quarterly decline ever for iPhone shipments, plummeting 43.8% from 75 million units in last year’s fourth quarter to just 42 million units in this first quarter. Sales of iPhone 6s have been lackluster as the model lacks exciting new features. Moreover, Apple’s management of channel inventories have become more conservative before the launch of its next iPhone. TrendForce thus has lowered its iPhone shipment estimate for this year to 213 million units, an almost 10% drop compared with the previous year.

Wu said: “As the budget model, iPhone SE will support Apple’s overall shipments in the second quarter before the next major iPhone release. However, iPhone SE is going to face severe price competition from Chinese branded products in its target market, which is the mid-range device segment. This year’s iPhone SE shipments are projected to come in below 15 million units and they are unlikely to help turn around the weak annual shipment result for Apple.”

Samsung’s first-quarter shipments exceeded expectations and arrived at 81 million units, up 2.5% from the prior quarter. Samsung boosted its smartphone sales by launching its flagships Galaxy S7 and S7 Edge ahead of schedule and stepping up its promotional activities. 

Additionally, the vendor’s J series, which consists of entry-level devices with high cost-performance ratios, has been a success in China and worldwide. TrendForce has raised Samsung’s 2016 shipment projection to 316 million units, which is about the same level as last year. This upward revision in the shipment estimate also suggests that the vendor is going to retain its market share by keeping margins low. Hence, Samsung’s mobile profit may drop slightly in the next few quarters.

Compared with other smartphone makers, LG has put in a bit more effort in developing new designs and features for its products – from G3, the first smartphone with a 2K screen, to V10 that came with a secondary display for notifications. G5, the flagship that the South Korean brand revealed at this year’s Mobile World Congress, is the first “modular type” mobile device. 

This design features detachable component modules, which allow the customization and enhancement of G5’s functionality. Besides batteries, G5 users can also swap camera and audio components. Despite LG’s innovations, it posted a slight shipment decline in this first quarter due to encountering escalating market competition. The company stayed at No. 6 in the worldwide market share ranking.

3Q 2015: Smartphone WorldWide Market Share: Samsung 23.8%, Apple 13.5%, Huawei 7.5% Lenovo 5.3%, Xiaomi 5.2%

Top Five Smartphone Vendors, Shipments, Market Share and Year-Over-Year Growth, Q3 2015 Preliminary Data (Units in Millions)

Source: IDC Worldwide Quarterly Mobile Phone Tracker, October 28, 2015

Table Notes:

• Data is preliminary and subject to change.
• Vendor shipments are branded device shipments and exclude OEM sales for all vendors.
• The "Vendor" represents the current parent company (or holding company) for all brands owned and operated as subsidiary.
• For year-over-year comparison, an extra line has been added below the quarterly and annual tables to show what Lenovo's growth would have looked like had its acquisition of Motorola been completed prior to the start of 4Q14.

Smartphone Shipments Reach Second Highest Level for a Single Quarter as Worldwide Volumes Reach 355.2 Million in the Third Quarter, According to IDC 

According to the latest preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 355.2 million smartphones worldwide in the third quarter of 2015 (3Q15), up 6.8% from the 332.6 million units in 3Q14, marking the second highest quarter of shipments on record. The 3Q15 shipments were slightly below IDC's previous forecast of 363.8 million units, largely due to slightly lower than expected iPhone shipments, as well as Android flagship introductions from several top-tier OEMs with price points outside the consumer sweet spot.

"The vendor landscape and product offerings are really unique at the moment as many markets are seeing consumers become more aware of alternative buying options when it comes to paying for their smartphone," said Ryan Reith, Program Director with IDC's Worldwide Quarterly Mobile Phone Tracker. "In mature and subsidized markets, we now have a wide range of operators offering equipment installation plans (EIP), as well as early trade-in options. At the same time the number of unlocked/off-contract offerings has increased significantly and it's slowly starting to resonate with consumers. Within these markets these moves will put pressure directly on Android OEMs with offerings that are greater than $500."

"The third quarter placed a substantial emphasis on flagship devices as vendors tried to outclass each other in both features and design," said Anthony Scarsella, Research Manager, Mobile Phones. "New flagship models translated to fiercer competition at the high-end for most players as many will try to challenge both Samsung and Apple for a place among the elite. However, despite the glitz and glamour at the high-end, we still expect the bulk of volume and growth to once again sprout from low to mid-range handsets, particularly in emerging markets."

Smartphone Vendor Highlights:

Samsung once again remained the overall leader in the worldwide smartphone market with 84.5 million units shipped, up 6.1% from last year. Samsung remained focused on premium handsets with the launch of two new flagship devices, the Galaxy S6 edge + and Note5. Beating Apple to the punch with an untraditional August launch for the Note series (and new S6 edge +), Samsung saw stronger than normal September shipments as the new iPhone was yet to be released. Outside of the key flagship models, sub-$200 devices (Galaxy Core/Grand Prime, J-Series) drove a majority of shipments in many key emerging markets.

Apple's newest iPhones helped drive third quarter shipments of 48.0 million units, up 22.2% from the 39.3 million units last year. With a record-breaking 13 million iPhone 6S and 6S Plus units shipped during launch week, the two new models continue to capture upgraders and Android converts alike in many key markets such as China and the United States. The arrival of the new "S" models brings a new Rose gold color to the table along with Force Touch, improved camera, and a faster processor. Older iPhone 5S, 6, and 6 Plus models also sold vigorously during the quarter thanks to recent price cuts across all models. Apple's recently launched upgrade plan should also help drive handset upgrades in developed markets where smartphone saturation continues to increase.

Huawei shipped 26.5 million units, up an impressive 60.9% from last year. Huawei once again focused its efforts on the mid-to-high range as nearly a third of the quarterly shipments were in this price range. Devices like the Honor 6 Plus and Ascend P8 helped grow the mid-to-high range 25% from last year according to Huawei. Despite the rapid growth in China and Europe, Huawei will need to focus on the United States where its presence remains relatively low. The recent launch of the new premium Nexus 6P device could signal that Huawei is finally ready to seriously compete in the U.S.

Lenovo continued to fight its way to the top of the smartphone market with help from its acquired assets in Motorola. In the third quarter, combined shipments of Lenovo and Motorola-branded smartphones reached 18.8 million, which was up 11.1% from a year ago. Lenovo-branded smartphones have predominantly been a China play, although recently growth has taken off in Middle East & Africa, as well as Central & Eastern Europe. Motorola's strong markets continue to be North America and Latin America, where its variants of Moto X, G, and E hit on attractive price tiers.

Xiaomi shipped 18.3 million smartphones in 3Q15, bringing its 2015 total to 52.1 million. While the company continues its pursuit of branching off into Southeast Asia, India, and Brazil, China still remains the sweet spot for the company. Within China, Xiaomi launched the Redmi Note 2, Redmi 2A Prime, as well as the Mi 4c in the third quarter. The Redmi Note 2 was the most popular model among Chinese consumers and drove volumes through Xiaomi's retail location known as the Mi Home.

Q2 2012: Samsung sold 50,5 million smartphones, Apple 20,6 million, on worldwide smartphone market share.

WorldWide Tech & Science. Francisco De Jesùs.

Q2 2012: Samsung sold 50,5 million smartphones, Apple 20,6 million, on worldwide smartphone market share.

According to a new, published report from  Wireless Smartphone Strategies (WSS) service, global smartphone shipments grew 32 percent annually to reach 146 million units in the second quarter of 2012. This was the smartphone industry’s slowest growth rate for almost three years. Samsung and Apple together captured over half the global market.

Global smartphone shipments grew 32 percent annually to reach 146.1 million units in Q2 2012. This was the smartphone industry’s slowest growth rate since the third quarter of 2009. A volatile global economy, maturing penetration of smartphones among contract mobile subscribers, and some Apple fans holding off purchases in anticipation of a new iPhone 5 model later this year were among the main causes of the slowdown.

Samsung shipped 50.5 million smartphones worldwide and captured a record 35 percent marketshare in the second quarter of 2012. This was the largest number of units ever shipped by a smartphone vendor in a single quarter. Samsung has been able to deliver hit models in most major price segments, from the high-end Galaxy Note phablet to the mass-market Galaxy Y. Apple grew a modest 28 percent annually and shipped 26.0 million smartphones worldwide for 18 percent marketshare, broadly flat compared with 18 percent recorded a year earlier. We believe Apple’s lackluster performance was driven by some Apple fans and operators holding off iPhone purchases in anticipation of a rumored new iPhone 5 model around September or October this year.

Samsung and Apple combined now account for over half of all smartphones shipped worldwide, up from around one-third a year ago. Volumes have polarized around those two brands. The growth of Samsung and Apple has come partly at the expense of Nokia, whose global smartphone marketshare has halved from 15 percent to 7 percent over the past year. This is Nokia’s lowest marketshare level in the smartphone category for a decade. Nokia is seeing reasonable growth in its new Microsoft Lumia portfolio, but it is not yet offsetting the sharp decline in its aging Symbian platform.

Exhibit 1: Global Smartphone Vendor Shipments and Market Share in Q2 2012  [1]

Global Smartphone Vendor Shipments (Millions of Units)	Q2 '11	Q2 '12
Samsung	20.2	50.5
Apple	20.3	26.0
Nokia	16.7	10.2
Others	53.3	59.4
Total	110.5	146.1
Global Smartphone Vendor Marketshare  %	Q2 '11	Q2 '12
Samsung	18.3%	34.6%
Apple	18.4%	17.8%
Nokia	15.1%	7.0%
Others	48.2%	40.7%
Total	100.0%	100.0%
Total Growth Year-over-Year %	77.1%	32.2%

1 Numbers are rounded.

Contact Information:

The author of this report and analysis, Neil Mawston, can be reached at NMawston@strategyanalytics.com / +44 1908 423 628.