WorldWide Tech & Science. Francisco De Jesús.
Australia: Samsung smartphones take N° 1 spot.
Analyst firm IDC’s ANZ Quarterly Mobile Devices Tracker released this week showed that Samsung has overtaken Apple to claim the No. 1 spot in the Australia and New Zealand (ANZ) mobile phone market. Samsung has been growing rapidly and has shown continuous growth for the past three quarters in the ANZ market.
IDC market analyst Yee-Kuan Lau said “Collective efforts to expand brand presence from all Android manufacturers at all price points will increase consumer choice and drive demand, which in turn will help Android grow to at least 40% [total mobile phone] market share over the next 3 years. Samsung has climbed to the No. 1 position as a result of a strong push for its Galaxy S II.
IDC experts are expecting a close year-end battle between Apple and Android for OS supremacy in the Australian smartphone market and are predicting that Android will win by a whisker.
Samsung may also get a boost with the launch last week in Australia of the Galaxy Nexus. The device, available through all of Australia’s major carriers, is the first smartphone to run version 4.0 of Google’s Android platform, dubbed ‘Ice Cream Sandwich’, which features a number of improvements over the previous ‘Gingerbread’ version of the platform — ranging from an improved user interface to better multitasking, system and application notifications, to the ability to respond quickly by text message when an incoming call arrives, a voice recognition engine, better camera, voicemail and calendar handling and facial recognition features for unlocking the screen.
New Zealand saw a spike of 55% QoQ growth in Q3 2011. Smartphones account for 43% of the mobile phone market and Samsung has a market share of 28.5%. Huawei is in second position with a 20% market share and Apple is in third position with 13%. Samsung capitalised on the slowdown in Apple’s shipments to push their top models like Galaxy S II and Galaxy 5 and obtained good results. Lau also said that “Huawei continues to expand its local market presence and contributed to the growth in sub-US$200 smart phones with its U8180 Ideos X1 model sold via Telecom [NZ].”
The Android operating system can operate on many low-cost smart phones and is quickly becoming the choice of cost-conscious customers. Lau said that “In Australia for example, the shift in demand from feature phones has helped boost sales in the sub-US$150 segment with low-cost Android smartphones such as Huawei U8180 Ideos X1, especially when 90% of feature phones were priced below US$150.”
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