LG Shows Its First OLED TV With Curved Screen.
New OLED TV Underscores LG's Status as Technology and Design Frontrunner/
LG Electronics (LG) today demonstrated its continued
OLED TV market leadership with a revolutionary curved model, the EA9800,
shown for the first time here today at the 2013 International CES.
Featuring proprietary WRGB technology, the incredibly thin display
features a dramatic curved design and a vivid picture quality that is
practically indiscernible from colors found in nature.
The unique new EA9800 model features the industry's very first
curved screen ergonomic design with full CINEMA 3D support. With a
gentle inward flex, the entire screen surface is equidistant from the
viewer's eyes, removing the problem of screen-edge visual distortion and
detail loss. Availability and pricing were not announced.
"LG is the first to launch the 55-inch OLED TV," said Havis Kwon,
President and CEO of LG's Home Entertainment Company. "We believe our
new OLED TVs offer the ultimate viewing experience, surpassing anything
seen before. The new curved model complements our core OLED TV family
with a unique design that capitalizes on the thinness of the screen and
the aesthetic beauty of OLED TV."
LG's OLED TVs produce astoundingly vivid and realistic pictures,
thanks to superior WRGB technology. This unique Four-Color Pixel system
features a white sub-pixel, which works in conjunction with the
conventional RGB setup to create the perfect color output. The built-in
Color Refiner delivers even greater tonal enhancement, resulting in
images that are more vibrant and natural than anything seen before. The
55-inch OLED TV also offers an infinite contrast ratio, which maintains
optimal contrast levels regardless of ambient brightness or viewing
angle. To complement the infinite contrast ratio and enable the richest
color and deepest black expression, the High Dynamic Range (HDR)
algorithm has been incorporated. This technology also ensures contrast
ratio consistency and maximum color separation.
As OLEDs generate their own light, there is no need for a separate
backlight, enabling LG OLED TVs to boast a significantly reduced weight
and depth, and a stylish, minimal appearance. The EA9800's streamlined,
ultra-modern design and curved screen remove any hint of visual
distraction to maximize the viewing experience. Carbon Fiber-Reinforced
Plastic (CFRP) has been implemented to further reduce unit weight and
add additional strength to the beautifully curved screen. The OLED TV's
sleek styling and slim profile complement the stunning images brought
about by LG's WRGB technology, helping to create what is truly the
ultimate immersive viewing experience.
LG's Paper Slim design effectively unifies screen and stand into a
seamless aesthetic entity. Meanwhile, CINEMA SCREEN Design elements
result in a narrow screen bezel which is practically invisible to the
naked eye. A minimal bezel helps to produce a truly immersive 2D and 3D
viewing experience. For installation versatility, the new model also
ships with an easy-to-mount wall bracket that allows a single person to
complete the entire installation. With less than a one-inch gap between
wall and TV, LG's design masterpiece can now be displayed like a true
work of art.
Additionally, Smart Touch Control further differentiates LG's OLED
TV designs from competing models. This new feature results in a more
attractive appearance and a better control experience. Located below the
screen, the sliding touch key provides the user with an intuitive and
elegant way to control the OLED TVs basic functions, such as changing
channels and volume, and powering on or off.
LG's OLED TVs combine the company's industry-leading CINEMA 3D
technology with Smart TV capabilities, creating the most immersive and
comprehensive home entertainment experience possible.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE:
066570.KS) is a global leader and technology innovator in consumer
electronics, mobile communications and home appliances. With 117
operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion)
in 2011. LG comprises four business units – Home Entertainment, Mobile
Communications, Home Appliance, and Air Conditioning & Energy
Solution – and is one of the world's leading producers of flat panel
TVs, mobile devices, air conditioners, washing machines and
refrigerators. LG Electronics is a 2012 ENERGY STAR® Partner of the Year.
About LG Electronics Home Entertainment Company
The LG
Electronics Home Entertainment Company is a global top player in
televisions, monitors, commercial displays, audio video systems,
personal computers and security systems. The company constantly pushes
technological boundaries to create feature-rich devices with stylish
designs that meet global consumer needs. LG's consumer products include
CINEMA 3D Smart TVs, OLED TVs, IPS monitors, home theater systems,
Blu-ray Disc™ players, car audio video systems, mouse scanners and
external storage devices. LG's commercial products include digital
signage, video conferencing systems and IP security cameras.
SOURCE LG Electronics
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