LG Begins Rollout Of Eagerly Anticipated OLED TV
LG Ushers in New Year as First Company to Launch Sales of OLED TV
LG Electronics (LG) announced today that it will begin
accepting pre-orders for its eagerly-awaited 55-inch class (54.6-inch
diagonal) WRGB OLED TV (Model 55EM9700) in South Korea this month with deliveries scheduled to begin next month.
Other markets where the revolutionary LG OLED (Organic Light Emitting
Diode) TV will be available will be announced over the next several
weeks along with their respective prices. The announcement comes just
days before the 2013 Consumer Electronics Show (CES), where an early
version of the TV last year was awarded "Best of Show."
More than 1,400 LG retail stores in South Korea will begin accepting orders from consumers for KRW 11 million (approximately US $10,000) TVs starting Jan. 3
with delivery to commence the first week of February. As the first and
only company to announce availability of the next-generation TV
technology, LG is prepared to ramp up quickly to take the lead in the
OLED segment that is expected to grow to 7.2 million units by 2016,
according to DisplaySearch.
"We are extremely pleased to be able to make this announcement at the
start of the new year because we believe that OLED will usher in a
whole new era of home entertainment," said Havis Kwon,
President and CEO of LG's Home Entertainment Company. "Not since color
TV was first introduced 60 years ago has there been a more
transformational moment. When high definition TV was first introduced 15
years ago, the public's reaction was 'wow!' but when customers see our
razor-thin OLED TV for the first time, they're left speechless. That's a
clear indicator as any that OLED TV is much more than just an
incremental improvement to current television technology."
Only 4 millimeters (0.16 inches) thin and weighing less than 10
kilograms (22 pounds), LG's OLED TVs produce astoundingly vivid and
realistic pictures thanks to its superior WRGB technology. LG's unique
Four-Color Pixel system features a white sub-pixel, which works in
conjunction with the conventional red, blue, green setup to create the
perfect color output. LG's exclusive Color Refiner delivers even greater
tonal enhancement, resulting in images that are more vibrant and
natural than anything seen before. The 55-inch OLED TV also offers an
infinite contrast ratio, which maintains optimal contrast levels
regardless of ambient brightness or viewing angle.
Even before its launch, LG's OLED TV was turning heads all over the
world. In addition to being named Best of Show at CES 2012, the
influential Industrial Designers Society of America recognized the TV
with a coveted IDEA Award. Meanwhile, LG received the European Display
Achievement 2012-2013 Award from the European Imaging and Sound
Association (EISA). And to cap it off, LG's OLED received Korea's Good
Design President Award in October.
About LG Electronics, Inc.
LG Electronics, Inc. (KSE:
066570.KS) is a global leader and technology innovator in consumer
electronics, mobile communications and home appliances. With 117
operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion)
in 2011. LG comprises four business units – Home Entertainment, Mobile
Communications, Home Appliance, and Air Conditioning & Energy
Solution – and is one of the world's leading producers of flat panel
TVs, mobile devices, air conditioners, washing machines and
refrigerators. LG Electronics is a 2012 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.
About LG Electronics Home Entertainment Company
The LG
Electronics Home Entertainment Company is a global top player in
televisions, monitors, commercial displays, audio video systems,
personal computers and security systems. The company constantly pushes
technological boundaries to create feature-rich devices with stylish
designs that meet global consumer needs. LG's consumer products include
CINEMA 3D Smart TVs, OLED TVs, IPS monitors, home theater systems,
Blu-ray Disc™ players, car audio video systems, mouse scanners and
external storage devices. LG's commercial products include digital
signage, video conferencing systems and IP security cameras.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in consumer electronics, home appliances and mobile communications. In the United States,
LG Electronics sells a range of stylish and innovative home
entertainment products, mobile phones, home appliances, commercial
displays, air conditioning systems and solar energy solutions, all under
LG's "Life's Good" marketing theme. For more information, please visit www.lg.com.
SOURCE LG Electronics USA, Inc.
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