CES2013: Subaru to debut StarLink.
Subaru of America, Inc. announced today that it will
debut a new STARLINK in-car connectivity brand at the 2013 Consumer
Electronics Show (CES). Subaru STARLINK cabin technology represents the
automaker's new infotainment strategy. For the first time ever, Subaru
will have a stand-alone presence at CES, demonstrating its
driver-friendly Aha integration and Eyesight® driver-assist system on the all-new 2014 Forester.
STARLINK is the product of a new, cross-functional infotainment team
created by Subaru parent company Fuji Heavy Industries. The global team
of engineers, planners, and marketing strategists are working together
to enhance connectivity & safety technology features in Subaru
vehicles, while also simplifying and reducing overall cabin complexity.
"Subaru is proud to unveil STARLINK cabin technologies at the world's largest consumer electronics tradeshow," said Akio Takai,
FHI Deputy General Manager, and leader of the infotainment
cross-functional team (ICFT). "We understand that the driving
experience is about much more than mobility, and we know that today's
car shopper is looking for technologies that are value-added but also
safe, helping them accomplish their daily errands without adding to
driver distraction."
STARLINK Infotainment
The STARLINK connectivity suite offerings begin with the
trend-setting Aha service by long-time Subaru partner HARMAN
International. With Aha, Subaru drivers can safely access tens of
thousands of stations of Web-based content such as: NPR® podcasts and 900 NPR member radio stations available via streaming; on demand music services such as Slacker® MOG® and Rhapsody®;
news, talk radio, and podcasts from around the world; CBS RADIO's
Radio.com; free audio books; personalized hotel recommendations from
TripAdvisor; customized weather, surf and local park information;
Facebook® and Twitter® newsfeeds in audio; and personalized restaurant and cafe recommendations from Yelp®.
The channels from Aha are constantly changing and growing, allowing
customers to always be able to access their favorite content from the
web.
"Subaru STARLINK is about enhancing the driver's experience," said David Sullivan,
Cross-Car Planning Manager for Subaru of America. "Aha gives drivers
an easy, inexpensive and safe way to interact with information from
their smartphone device without touching it while driving - the simple
to use interface is transferred to your vehicle navigation screen
automatically. We research, talk, and interact with consumers regularly
– and many are looking for a safe way to utilize their apps in-car. We
think the Aha app integration is a great way to kickoff our STARLINK
efforts, and has much of the content our customers are looking for."
STARLINK will continue to grow, adding content partners and
connectivity capabilities over time. It will debut in the all-new
2014MY Subaru Forester in all navigation-equipped vehicles, and will also be introduced as a running change in 2013MY Subaru Legacy
& Outback models equipped with factory navigation. 2014MY Subaru
Impreza, BRZ, and XV Crosstrek models will all be adding STARLINK
integration this summer as well.
EyeSight
Combining safety and convenience features, the Subaru EyeSight
driver-assist system is one of the most affordable technologies of its
type available in the United States
market. EyeSight integrates adaptive cruise control, pre-collision
braking, pre-collision throttle management, and vehicle lane departure
and sway warning. Under certain circumstances, EyeSight is able to bring
the car to a complete stop, thus avoiding a collision.
EyeSight uses two charge-coupled device (CCD) cameras developed by
Subaru, and supplied by Hitachi. EyeSight is mounted inside the car on
the upper edge of the windshield, thus reducing the potential for damage
that could occur in bumper-mounted systems, such as radar. The EyeSight
system processes stereo images to identify the vehicles traveling in
front, as well as obstacles, traffic lanes and other items. The video
information is relayed to the EyeSight module, which is also networked
with the car's braking system and electronic throttle control, among
others.
Below closing speeds of approximately 19mph, EyeSight is capable
of detecting pedestrians in the vehicle's path and can activate in
order to mitigate or even avoid a collision.
"Our STARLINK connectivity strategy builds on the Subaru heritage of
fun-to-drive vehicles that are recognized for best-in-class safety and
durability," said Takai. "As technology evolves, so will our STARLINK
offerings. We look forward to satisfying our customers more in the
future with this new direction at Subaru."
Follow Subaru:
- On Facebook at www.facebook.com/subaruofamerica
- Twitter at www.twitter.com/subaru_usa #SubaruCES
- Foursquare www.foursquare.com/subaru #SubaruCES
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J.,
the company markets and distributes Subaru Symmetrical All-Wheel Drive
vehicles, parts and accessories through a network of more than 600
dealers across the United States. All Subaru products are manufactured
in zero-landfill production plants and Subaru of Indiana Automotive Inc.
is the only U.S. automobile production plant to be designated a
backyard wildlife habitat by the National Wildlife Federation. For
additional information visit www.subaru.com.
"Subaru", all model names, and the Subaru logo are registered
trademarks of the Subaru division of Fuji Heavy Industries, Ltd, Japan.
Features and technical data apply to models offered in the USA. They may differ in other countries.
About Aha by HARMAN
Aha, a unit of HARMAN International
Industries, is the interactive service that makes Web content as easy
and safe to use as radio. Aha uses the Harman Cloud Platform to organize
content from the Web into personalized radio stations that consumers
can listen to from anywhere – at home, on the go, or safely from the
driver's seat. By the end of 2013, more than ten automotive
manufacturers will launch vehicles using Aha to enable safe access to
Web content for drivers, including Acura, Chrysler, Ford, Honda, Porsche
and Subaru. The Aha platform and service was started in 2008 in Silicon
Valley by a group of Web and multimedia veterans with a shared passion
for delivering an "always on" audio experience to connect drivers to the
content they really want. HARMAN, the company that designs,
manufactures and markets a wide range of audio and infotainment
solutions for the automotive, consumer and professional markets,
acquired Aha in September 2010. For more information, visit www.aharadio.com or find Aha on Facebook and Twitter.
"CBS RADIO" and "Radio.com" is a registered trademark of CBS Radio, Inc. "Facebook" is a registered trademark of Facebook Inc. The "Twitter" name is a trademark of Twitter, Inc. in the United States
and other countries. "Slacker" is a registered trademark of Slacker,
Inc. "Yelp" name is a registered trademark of Yelp!, Inc. "MOG" is a
registered trademark of Mog, Inc. "SHOUTcast is a trademark of AOL
LLC". "Rhapsody is a registered trademark of RI". "NPR" is a trademark
of National Public Radio, Inc. Other trademarks and trade names are
those of their respective owners.
Sheriece Matias
Subaru of America, Inc.
410-972-9177
Sean Maynard
Subaru Press Information
(248) 805-1656
SOURCE Subaru of America, Inc.
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