Monday, October 26, 2015

China: Huawei's smartphone sales jump nearly 70% in Q2.

China’s smartphone market sales declined by 3.5 percent sequentially, and 2.5 percent year-on-year, to 97 million units, according to a report from Market Intelligence & Consulting Institute (MIC). In the second quarter of 2015, Huawei led the Chinese smartphone market, reaching a 15 percent market share, with sales jumping 69 percent year-on-year to USD 9.09 billion in the first half of this year.

The report further shows that Huawei’s performance is mainly due to its distinct product strategy, through which Huawei-branded models target the high-end sector and Honor-branded models the mass sector with an aim to increase market presence. 
Over the past four years, the company has succeeded in switching from a value-line to higher-end or luxury brand.

No comments:

Post a Comment

Japan: Two small robotic rovers landed on the asteroid Ryugu.

Imaging Ryugu from an altitude of 6km Two small robotic rovers that had been released from Japan's space probe Hayabusa2 successfu...

Popular Posts