China: Huawei's smartphone sales jump nearly 70% in Q2.
China’s smartphone market sales declined by 3.5 percent sequentially, and 2.5 percent year-on-year, to 97 million units, according to a report from Market Intelligence & Consulting Institute (MIC). In the second quarter of 2015, Huawei led the Chinese smartphone market, reaching a 15 percent market share, with sales jumping 69 percent year-on-year to USD 9.09 billion in the first half of this year.
The report further shows that Huawei’s performance is mainly due to its distinct product strategy, through which Huawei-branded models target the high-end sector and Honor-branded models the mass sector with an aim to increase market presence.
Over the past four years, the company has succeeded in switching from a value-line to higher-end or luxury brand.