TWO REASONS:
ONE
The planned unveiling is aimed at helping Samsung’s conference -- equivalent to Apple’s WWDC and Google I/O -- receive more spotlight and attract seasoned developers to grow its mobile ecosystem.
Apple and Google showcase new products and solutions at their respective conferences for developers each year, receiving a huge deal of attention from the media and consumers.
With the unveiling of the foldable phone, developers will likely be able to get an idea of what Samsung’s first foldable smartphone is likely to be like before rolling out tailored services.
“Before the foldable smartphone hits shelves early next year, Samsung is expected to unveil details of the hardware specifications, design, user interface and user exchange at the conference,” an industry official was quoted as saying by local daily Chosun Ilbo on Sept. 10.
TWO
The November showcase is also intended to keep Chinese smartphone maker Huawei in check, as it plans to launch its own foldable smartphone in the same month.
Samsung mobile division CEO Koh Dong-jin said at a press conference in August that the tech giant does not want to lose the world’s first tittle.
According to sources, Samsung’s first foldable smartphone is said to feature a 7.3-inch OLED display, which can be folded inward with a curvature radius of 1.5 millimeters. An extra 4.6-inch OLED display is said to be installed on one side of the phone.
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