Search is about finding information to help you make decisions. Every day, most of us make decisions with input from people we trust. I ask people I work with where to find the best coffee in town; I ask my parents whether I should buy a house; I talk to my friends about the best fall television shows.
Today, we're partnering with Bing to give you a way to bring your friends' recommendations to online search. Your friends have liked lots of things all over the web, and now instead of stumbling across a new movie or having to look at a friend's profile to see which restaurants they like, we're bringing everything together in one place.
When you search for something on Bing or in web results on Facebook (powered by Bing), you'll be able to see your friends' faces next to web pages they've liked. So, you can lean on friends to figure out the best websites for your search.
In addition, we're providing improved people search results on Bing, making it easier to find old friends or connect with new ones. Now when you search on Bing, rather than showing you all the Matthew Kims out there, Bing finds and provides the results most relevant to you based on your Facebook connections—those with whom you have mutual friends will now show up first. Bing is also making more prominent the ability to add these people as friends on Facebook directly from Bing.
Over the coming weeks, we'll be rolling this feature out in the U.S. As you and your friends like more things across the web, Bing search will become more social and useful for you.
Learn more about our Instant Personalization program and Bing's new features. Also, check out Bing's new video below.
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