Monday, October 11, 2010

HP: No. 1 hardcopy peripheral vendor in 2Q10

 This year, HP is celebrating more than 20 years as the world’s top-selling printer brand and IDC’s 2Q10 market report shows the company leading with 41 percent market share worldwide.

Overall, the worldwide hardcopy peripherals market recorded double-digit year-over-year growth in the second quarter, based on the IDC Worldwide Quarterly Hardcopy Peripherals Tracker.

The total market grew 20 percent year-over-year in 2Q10 to 29 million units while shipment value increased 14 percent year-over-year to $13.3 billion.

This is the third consecutive quarter of year-over-year unit growth and the first double-digit growth for both units and shipment value since early 2000, according to IDC.

“We expect the market will continue to bounce back throughout 2010 but competition will remain strong and emerging markets will fare better than others,” said Phuong Hang, program manager for the IDC quarterly tracker report.

During the period, HP came out as the number one hardcopy peripheral vendor in terms of worldwide shipments (11.9 million units) with 41 percent market share and 22.3 percent year-over-year growth.

HP’s strongest region in 2Q10 was the Asia Pacific (excluding Japan), with 39.5 percent year-over-year growth, compared to 22.1 percent and 12.4 percent shipment growth in the Americas and in Europe and the Middle East (EMEA), respectively.

Worldwide, HP’s MFP segment grew 26.1 percent while the stand-alone printer grew 15.7 percent year-over-year.

Highlights: Study
Unlike previous quarters, where color laser multi-function printers (MFPs) exhibited the highest year-over-year growth, 2Q10 marked the first quarter where monochrome laser MFPs posted a higher year-over-year growth than color laser MFPs, 39.7 percent versus 33.0 percent, respectively.

While HP dominates the total laser market with 2.8 million units shipped in the second quarter, Samsung is the leader in both monochrome and color laser MFPs.

On a year-to-year basis, Samsung’s monochrome laser MFP shipments increased 54 percent to 500,777 and color laser MFP shipments grew 55 percent to 108,731 units over the same period.

IDC also saw inkjet still the dominant technology with 66 percent share in the overall hardcopy peripherals market. The segment grew 14 percent year-over-year, the highest growth since 4Q03, to more than 19 million units in 2Q10, 78 percent of which were inkjet MFPs.


The laser market increased 35 percent, the highest year-over-year growth among all technologies, to more than nine million units in the second quarter. The segment continues to be dominated by the top five vendors with more than 85 percent market share.

Monochrome laser devices accounted for 83 percent share of the total laser space, gaining one point from a year ago. The MFP penetration rate within the monochrome laser space has been around 37 percent for the past five quarters, the lowest rate of MFP penetration of all segments, IDC said.

Losing one point to monochrome, color laser finished the quarter with 17.1 percent market share in the total laser space. The segment posted a 25.4 percent growth, the best year-over-year trend since 1Q07. Trailing printers by eight points, MFP devices represent 46 percent of the color laser sector, the IDC study showed.

The Asia-Pacific (excluding Japan) continues to rank number one in unit shipments with 7.9 million units in 2Q10. With 31.8 percent year-over-year unit shipment growth, the highest increase among all regions, the region has expanded its market share by two points to 27.3 percent from a year ago.
Worldwide hard copy peripherals market share and year-over-year growth, second quarter 2010
Vendors
2Q 10 Unit Shipments
2Q Market Share
2Q09 Unit Shipment
2Q09Market Share
2Q10/2Q09 Growth
HP
11, 934, 950
41.0 %
9, 757, 118
40.2%
22.3%
Canon
5, 608, 371
19.3%
4, 942, 090
20.4%
13.5%
Epson
4, 083, 683
14.0%
3, 399, 607
14. 0%
20.1%
Samsung
1, 667, 671
5.7%
1, 094, 660
4.5%
52.3%
Brother
1, 553, 425
5.3%
1, 319, 497
5.4%
17.7%
Others
4, 247, 879
14.6%
3, 731, 497
15.4%
13.8%
Total
29, 095, 934
100%
24, 244, 229
100%
20.0%
Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, August 2010



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