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Olympics 2012: NBC launches 2 apps to watch with your iOS and Android devices.
NBC launched two mobile apps
that will let people watch Olympics events as they happen, look up
athlete profiles and access other extra content on their iPads, iPhones
and certain Android devices.
NBC
said that most of the content will be available only to pay-TV
subscribers who have MSBC and CNBC as part of their service. The apps — NBC Olympics and NBC Olympics Live — are free to download starting Thursday.
The apps were created by Adobe Systems Inc. Adobe
said NBC will receive analysis about how people interact with the
content and ads on the apps. Users will be able to set reminders for
their favorite events, record, pause or watch clips later, and switch
between camera views while they watch, said Jeremy Helfand, vice
president of monetization at Adobe.
Until
now, he added, online content for the Olympics has been "limited." A
big reason for that is NBC has been worried that showing the games
online could hurt its TV audience. Under its new Comcast Corp. ownership, NBC executives now think that the extra coverage will increase interest in the games.
NBC
said this the first time that all the Olympic events, more than 3,500
hours of coverage, will be available on smartphone and tablet computers.
The 2012 Olympics will begin on July 27 with the official opening
ceremony in London. In addition to the apps, NBC is also streaming
events online.
Despite the
popularity of the games NBC has said that it does not expect to turn a
profit on them, given the high cost of doing business in London.
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