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Samsung ATIV smart PC Pro.
Samsung launched the ATIV Smart PCs.
Samsung Electronics launched its much-anticipated Ativ
Smart PC Wednesday, a portable computer with an 11.6-inch touch-screen
and detachable keyboard that allows it to switch between laptop and
tablet modes.
The consumer electronics firm hopes that its new product, powered by
Microsoft’s Windows 8 operating system, will spark the struggling
personal computer market.
The success of the Ativ series is also important for Microsoft, which
has been struggling to extend its dominance in operating systems for
desktop computers to mobile Internet devices.
While other computer makers such as Lenovo, Hewlett-Packard and Sony
have been announcing Windows 8 products recently, the Ativ line appears
to be generating the most buzz from global technology geeks.
Through its Ativ computers, Samsung is also extending its lineup of touch-screen computers that support styluses.
Late Apple founder Steve Jobs, credited for the revolutionary iPad, once
claimed that earlier models of these slate-like computers failed
because the makers refused to ditch the stylus. Samsung, encouraged by
the success of its Galaxy Note smartphones, is confident of proving Jobs
wrong.
``The launch of the Microsoft Windows 8 operating system and the
explosion in touch-screen mobile Internet devices are creating new
opportunities. We are confident that the Activ Smart PC is the perfect
device to exploit these opportunities,’’ said Nam Seong-woo, Samsung’s
chief of information technology solutions business.
``While the increase in the use of tablets is notable, users are also in
need of the essential features of PCs, which tablets have failed to
provide. For them, the Ativ Smart PC is the best device.’’
Samsung hopes that standout products such as the Ativ will help it
achieve its goal of an 10 percent increase in PC sales by volume this
year.
Samsung will offer the Activ Smart PC priced at 1.09 million won and the high-end Activ Smart PC Pro for 1.59 million won.
The latter has better hardware in the form of an Intel Core i5 processor
and a 128GB solid state drive. The Ativ Smart PC is powered by an Intel
Atom chip with 2GB of RAM and 64GB of internal storage and is slightly
slimmer than the Smart PC Pro.
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