Steve Jobs made two important comments about to make TV sets. Which one to believe?
Francisco De Jesùs.
Steve Jobs, the late Apple`s CEO made an answer and a comment about what he thinks over TV sets.
First Source: The Wall Street Journal's former Apple beat reporter, Yukari Iwatani Kane, has a new book about Apple called "Haunted Empire: Apple After Steve Jobs".
Yukari says in his book:
Every year Apple hosts a "Top 100" meeting, which gathers the top 100 executives, managers, and employees. As with all things Apple, the top 100 meeting is supposed to be secretive.
In that meeting, one person asked if Apple was going to release a television next. There were already rumors all over the place that it was Apple's next conquest.
"Jobs didn't hesitate." He said, "No."
"TV is a terrible business. They don't turn over and the margins suck," said Jobs. (Unlike iPhones which are wildly profitable and replaced every two years, a TV gets replaced every 8 years, and isn't all that profitable.)
He did want to control the living room, though, he said. He also said the Apple TV, the little video streaming box, would remain a hobby until Apple got all the content it needed.
Just months after Jobs delivered those comments, he stepped away from his day-to-day role at Apple.
Second Source: But, Jobs comments to Apple execs are at odds with what he told his biographer Walter Isaacson. Before he died he said:
"I’d like to create an integrated television set that is completely easy to use ... It would be seamlessly synced with all of your devices and with iCloud ... It will have the simplest user interface you could imagine. I finally cracked it."
Jobs was famous for saying one thing and then doing another. In this case, it's hard to know which quote was the truth. Was he telling the truth to Isaacson, or to his Apple's top 100 employees?
Yukari says that some people in room believed Jobs' comments on TV. Others, the "veterans in the room" weren't sure that Jobs really meant it. Those people thought it was a message from Jobs to focus on what they were doing instead of trying to think of the next thing too quickly.
It's been over three years since Jobs made those comments, and Apple still doesn't have a television. There's been reports this year of Apple revamping its TV strategy, but it all centers on the Apple TV, which is the little box that plugs into the TV, not a full, 60-inch HD iTelevision.
Therefore, it seems like Jobs may have been genuine when he told his top 100 employees he didn't want to do a television.
Which Steve Jobs answer do you believe?
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