Sunday, May 31, 2015

Lenovo targets new Motorola phones and smartwatches for this summer.

According to the company`s CEO Yang Yuanqing, Lenovo will announce some Moto branded smartphones and smartwatches this summer:

“We have many new models in development with the Moto brands,” he said, “so you may see in summer us launching some very exciting products, including phones and watches.”

Lenovo will continue using the Motorola brand alongside with the Lenovo brand in Western countries and as Lenovo in Asia. In some markets like India and China they will sell the two mobile brands devices.

"Moto and Lenovo have different brand positions, so we try to leverage these two brands to maximise our marketshare in a particular market,” said Liu Jun, president of Lenovo's mobile business group.
“Our global strategy is a two-brand strategy, which means if there is a market demand, we would like to bring both brands in that market. In South East Asia, for example, we will probably bring the Motorola brand to a few countries.”

Lenovo with Motorola mobile sales is now in the 3rd position of the global market smartphones sales for the 1Q 2015.

Lenovo acquired Motorola from Google in October 2014. 


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