Monday, February 1, 2016

Year 2015 Global Tablet Vendors market share and Growth: Apple 24%, Samsung 16.2%, Lenovo 5.4%

Despite Apple is leading the global vendors tablet market share with 24% they  have a negative indicator growth of - 21.8%, Samsung with -16.1% growth and ASUS with - 39.9% growth. However Huawei is surprising all with a BIG positive growth indicator of 116.6%

In simple words slate tablets are giving up the market to detachables tablets. Why? :

"One of the biggest reasons why detachables are growing so fast is because end users are seeing those devices as PC replacements," said Jean Philippe Bouchard, Research Director, Tablets at IDC. "We believe Apple sold just over two million iPad Pros while Microsoft sold around 1.6 million Surface devices, a majority of which were Surface Pro and not the more affordable Surface 3. With these results, it's clear that price is not the most important feature considered when acquiring a detachable – performance is."

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