LG Electronics USA today announced the nationwide rollout of the "LG Experience" - an interactive television display designed to help TV shoppers experience first-hand the latest advancements in TV picture quality, including High Dynamic Range (HDR) and 4K Ultra HD resolution, on LG's award-winning 2016 OLED and SUPER UHD TVs.
LG Leads TV Industry In HDR And 4K Education With Nationwide Rollout Of 'LG Experience'
Solving a TV Shopper's Unique Challenge
The 16- and 24-foot LG Experience walls are debuting now in nearly 400 Best Buy locations nationwide. Other configurations of the LG Experience display also are planned for leading regional retailers. The LG Experience is designed to help TV shoppers better understand emerging technologies including HDR and 4K Ultra HD on today's most advanced OLED and LED 4K UHD TVs:
HDR Done Right
HDR – high dynamic range – is an exciting new content format that delivers consumers brilliant brights, darker darks, and a wider palette of colors, to reproduce images that are true to life. HDR is hailed as one of the biggest enhancements to TV picture quality since the advent of HDTV.
Personalized Shopping Experience
Beyond the product demonstrations, the LG Experience serves as a showcase for immersive visual content. Engaging, eye-popping 4K resolution videos reinforce OLED and LG SUPER UHD TV's lifelike picture quality and serve as a vehicle for interactive and engaging demos to educate consumers on the benefits of HDR technology. Consumers can enjoy an interactive, hands-on experience of LG's webOS 3.0 Smart TV platform that makes switching between live TV, streaming content, and external players easy and fast.
About LG Electronics
LG Electronics , Inc., based in , is the North American subsidiary of LG Electronics, Inc., a global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics, a proud 2016 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, home appliances, mobile phones, commercial displays, air conditioning systems and solar energy solutions in , all under LG's "Life's Good" marketing theme. For more news and information on LG Electronics, please visit www.LG.com.