WorldWide
Tech & Science. Francisco De Jesùs.
China: Q3 2012: Androids take 90,1% market share.
Google's Android
platform has taken a 90% share of the smartphone platform market in China.
However, as iPhone 5 and many Windows Phone 8 models will be introduced to the
China market at the end of 2012, Android's market share is expected to decline.
According to
market research institutes, Android has taken more than 70% share of the global
smartphone market. As for the China market, which has been dominated by
low-price smartphones, the Android platform has taken about 90% of the market.
Another research institute stated that among smartphones in China, Android has
seen increasing market share from 58.2% in third-quarter 2011, to 90.1% in
third-quarter 2012.
Handset makers
noted that this is mainly due to the multiple brands and price ranges that
carry the Android platform. Also, handset makers added, Android has been
excelling in market share because iPhone and Windows Phone have been
transitioning to new models.
In China, handset
makers have been promoting the Android platform with models priced under
CNY1,000 (US$160) which has been pushing the platform to lead in market share.
Studies show the average price of Android smartphones in China in the third
quarter was CNY1,393, a 10% on-quarter decrease. This average price is far
lower than the price of CNY4,523 for iOS handsets. Compared to the average
price of CNY3,000 and CNY2,000 for Blackberry OS and Windows Phone,
respectively, the average price for Android handsets is also cheaper.
The expanding
market share of Android is creating tougher competition for other platforms.
iPhone has a sizable market share of 4.2% in the high-end market in China,
however, this is far lower than its 14-15% share in the global market.
In the past,
China's smartphone market was dominated by Nokia's Symbian platform. In the
third quarter of 2012, Symbian's market share dropped to 2.4%.
No comments:
Post a Comment