The worldwide tablet grew 11.0% year over year in the second quarter
of 2014 (2Q14) with shipments reaching 49.3 million units according to
preliminary data from the International Data Corporation (IDC)
Although shipments declined sequentially from 1Q14 by -1.5%, IDC
believes the market will experience positive but slower growth in 2014
compared to the previous year.
"As we indicated last quarter, the market is still being impacted by
the rise of large-screen smartphones and longer than anticipated
ownership cycles," said Jean Philippe Bouchard,
IDC Research Director for Tablets. "We can also attribute the market
deceleration to slow commercial adoption of tablets. Despite this trend,
we believe that stronger commercial demand for tablets in the second
half of 2014 will help the market grow and that we will see more
enterprise-specific offerings, as illustrated by the Apple and IBM
partnership, come to market."
Despite declining shipments of its iPad product line, Apple managed
to maintain its lead in the worldwide tablet market, shipping 13.3
million units in the second quarter. Following a strong first quarter,
Samsung struggled to maintain its momentum and saw its market share slip
to 17.2% in the second quarter.
Lenovo continued to climb the rankings
ladder, surpassing ASUS and moving into the third spot in the tablet
market, shipping 2.4 million units and grabbing 4.9% markets share.
The
top 5 was rounded out by ASUS and Acer, with 4.6% and 2.0% share,
respectively. Share outside the top 5 grew to an all time high as more
and more vendors have made inroads in the tablet space.
By now most
traditional PC and phone vendors have at least one tablet model in the
market, and strategies to move bundled devices and promotional offerings
have slowly gained momentum.
"Until recently, Apple, and to a lesser extent Samsung, have been
sitting at the top of the market, minimally impacted by the progress
from competitors," said Jitesh Ubrani, Research Analyst, Worldwide Quarterly Tablet Tracker. "Now we are seeing growth amongst the smaller vendors
and a levelling of shares across more vendors as the market enters a new
phase."
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