Samsung in talks with Marc Mathieu UNILEVER SVP of global marketing for replacing Samsung’s chief marketing officer mobile division.
According to the Korea Herald who took the news from Ad Age, a U.S.-based magazine, Samsung is in talks with Marc Mathieu UNILEVER SVP of global marketing for replacing Samsung’s chief marketing officer mobile division Todd Pendleton, who plans to resign in April.
Marc Mathieu before joining Unilever in 2011, also served as brand marketing vice president at Coca-Cola for 12 years.
The new high-profile hiring comes amid Samsung’s significant overhaul of its U.S. operations as the company faces challenges from Apple and Chinese runners up.
Its marketing offices, previously split between Dallas and New Jersey, are also moving to a new Manhattan office in the coming months under the leadership of president Gregory Lee, a former marketer with P&G, Kellogg’s and Johnson & Johnson.
The magazine added that for his new team Lee is scouting top talent from his former industry. He poached Jay Altschuler from Unilever in January to run U.S. media and hired Vince Hudson from P&G, in March last year, for branding strategy.