Featured at DSE 2015, New Platform Brings Flexibility, Interactivity to 'Smart' Digital Signage Displays.
The commercial version of LG Electronics' popular webOS smart TV platform –expanding into more digital signage displays in 2015 – offers a convenient new option for content providers and business owners using LG's Smart Platform Signage solutions.
Optimized for commercial applications, LG's "webOS for Signage" is an all-in-one hardware and software platform. The launch of webOS for Signage builds on the runaway success of the webOS smart TV platform for consumer television. The award-winning webOS approach is widely considered the most intuitive smart TV platform on the market.
"Beyond providing customized and functional solutions for business owners and system integrators, LG's webOS for Signage enables a variety of web-based applications across multiple platforms, including Linux, Android, iOS and Windows, as well as the ability to write applications using HTML 5," said Clark Brown, digital signage vice president for LG Electronics USA.
For 2015, LG's Smart Platform Signage solution running webOS allows system integrators to download useful content and develop customized applications that fit their exact needs. With webOS, LG's Smart Platform Signage can be updated immediately via a smartphone or tablet. WiFi connectivity eliminates the need for a wired connection or costly network infrastructure.
LG has engaged in new and noteworthy software partnerships to further develop these capabilities and bring cloud-based digital signage to LG digital displays featuring the webOS platform. Examples include partnerships with such leading companies as Signagelive and Ping HD, which have announced customized applications:
- Signagelive's low-cost, fully-supported cloud solution that runs on LG's flexible webOS for signage platform eliminates the need for external media players to run and manage digital signage campaigns.
- Ping HD has launched EngagePHDTM, an easy-to-use, Web-based design, content management and network monitoring application with support for LG's webOS commercial displays.
"Providing support for the LG webOS display range expands the choice of compatible solutions available to our customers," saidJason Cremins, CEO of Signagelive. "LG's highly regarded reputation in the market place together with our cross-platform capabilities make digital signage technology accessible and affordable for wide-scape commercial use by all market sectors."
Kevin Goldsmith, Director of Digital Media Operations at Ping HD, said, "A market-leading yet simplified solution for software partners like LG's webOS was ideal for EngagePHD. LG's solution was top of mind when we designed our enhanced content management software for low-cost, robust and scalable Digital Signage platforms."
"Among the key benefits to content providers and app developers are the flexibility and ease-of-use of webOS for Signage, meaning faster development and more seamless integration," Brown explained.
"But even more importantly, the webOS platform is a high-performance system-on-a-chip approach with powerful capabilities that can actually reduce the total cost of ownership," said Brown.
About LG Electronics USA
The LG Electronics USA Home Electronics Business-to-Business division serves customers in the U.S. digital signage, systems integration, lodging and hospitality, healthcare, education, government and industrial markets. Based in Lincolnshire, Ill., with its dedicated engineering and customer support team, LG Electronics USA Home Electronics Business-to-Business delivers business-to-business technology solutions tailored to the particular needs of business environments. LG Electronics USA, Inc., based inEnglewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billion global force in consumer electronics, home appliances and mobile communications. For more information, please visit www.LGSolutions.com.
SOURCE LG Electronics USA
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