Thursday, October 20, 2016

KODAK launches its first smartphone for photographers with a 21 mpxls DSLR camera. The EKTRA.




So far, when you thought of Kodak, smartphones did not pass through your mind.

However the camera maker Kodak  recently introduced its first mobile phone  the EKTRA, that comes with a powerful built-in camera and a retro style with which the company wants traditional cameras are not a thing of the past.

The Kodak EKTRA is a hybrid cell phone with a camera that has  DSLR functionality, including a control system that automates functions depending on the light conditions.

The phone looks and feels like a traditional Kodak camera, it has a large lens on the back and is covered with leather. It has a shutter to take pictures and also brings stunning and elegant leather accessories as well, which are sold separately.

These days are everything megapixel camera and Kodak EKTRA knows. So your camera has 21 megapixels, which compared to 12 other phones, promises high quality photographs.

Although the phone comes with software for photo editing and works with Android technology, imagine an ideal for this phone customer would be difficult, because if you like cameras, you probably have a separate one and you just want to take pictures with your phone, you probably want something thinner. 

The phone has 3GB of RAM, 32GB , expandable memory and a 5-inch screen with a resolution of 1920 × 1080.

KODAK EKTRA Smartphone key features:

  • ANDROID 6.0 (Marshmallow)
  • Professional results from a 21MP fast focus camera sensor with F2.0, PDAF, OIS, Dual LED Flash
  • 13MP phase detection auto focus front-facing camera with F2.2 PDAF
  • Helio X20 2.3GHz Decacore processor with 3GB RAM
  • 32GB memory, expandable with MicroSD cards
  • Advanced Manual Mode – adjustable on Exposure, ISO, Focal Length (Manual/Auto), White Balance, Shutter Speed, Aperture (fixed f2.0 main camera)
  • Familiar scene selection dial experience – includes scene modes Smart Auto, Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro, Landscape, Film / Video
  • Integrated high quality printing app
  • Super 8 Video Recorder
  • Integrated social media sharing
  • 3000mAh, with USB 3.0 Type C fast charger
The KODAK EKTRA Smartphone will be priced at £449 and available across Europe later this year.



Press Release:

KODAK EKTRA Smartphone is Designed for Photographers – from Enthusiasts to Experts
Photography-led smartphone features powerful imaging and editing capabilities.

Rochester, NY, Thursday, October 20, 2016 --

Eastman Kodak Company and Bullitt Group today unveiled the KODAK EKTRA Smartphone, a photography-led smartphone designed for those with a passion for photography, from enthusiasts to experts. The KODAK EKTRA Smartphone fuses the best of Kodak’s rich history in imaging with the latest innovations in smartphone photography. Launching soon across Europe, the KODAK EKTRA Smartphone lets keen photographers capture exceptional images, whatever the environment, with an incredibly fast smartphone, tuned for the best in image quality and media management.

Jeff Clarke, Kodak Chief Executive, said: “Kodak has a rich history in imaging technology and the launch of the KODAK Smartphone today demonstrates our ongoing commitment to bringing the latest advances in photography to consumers. The original KODAK EKTRA Camera was launched in 1941 and in its latest reincarnation, opens up a world of creative opportunities to all who care about photography.”

At the heart of the KODAK EKTRA Smartphone is a 21-megapixel fast focus camera sensor with f2.0 aperture, and an industry leading 13-megapixel front-facing camera with Phase Detection Auto Focus PDAF and f2.2 aperture. 

The custom built camera app is controlled by an intuitive haptic touch, SLR-style Scene Selection Dial, where adjustments are made in real time via a range of settings including HDR, Landscape, Portrait, Macro, Sport, Night-time, Panorama and Bokeh, alongside a Smart Auto mode which auto-selects the best conditions for your photographs. 

In Manual mode, more advanced users can adjust exposure, ISO, focus, white balance and shutter speed, with the results being visible on the screen as changes are made.

The KODAK EKTRA Smartphone has an ergonomically weighted and high quality industrial design, underlining its camera styling and featuring a dedicated dual press shutter button in the horizontal style of traditional cameras. The device also features a Super 8 app, providing professional effects reminiscent of Kodak’s iconic Super 8 film stocks.A lightning-fast HELIO X20 Decacore processor powers the ANDROID Marshmallow smartphone.

The KODAK EKTRA Smartphone includes editing software from SNAPSEED, providing exceptional tools to edit images on-the-go, without having to download any additional apps. This enables users to transform images with professional results similar to many popular desktop image editors. Sharing the results in real time is also easy with integrated social media apps and the Prints app is a simple way to select your best shots to be professionally printed.

“It has been a joy to work with Kodak, their clear brand direction and photography knowledge, combined with our customer and technology insight has culminated in the beautiful and powerful KODAK EKTRA Smartphone,” said Peter Stephens, CEO Bullitt Group, mobile device licensee for Kodak. “We are excited to reach out to this dynamic and engaged photography category and look forward to getting this camera phone into people’s hands.”

KODAK EKTRA Smartphone key features:
  • ANDROID 6.0 (Marshmallow)
  • Professional results from a 21MP fast focus camera sensor with F2.0, PDAF, OIS, Dual LED Flash
  • 13MP phase detection auto focus front-facing camera with F2.2 PDAF
  • Helio X20 2.3GHz Decacore processor with 3GB RAM
  • 32GB memory, expandable with MicroSD cards
  • Advanced Manual Mode – adjustable on Exposure, ISO, Focal Length (Manual/Auto), White Balance, Shutter Speed, Aperture (fixed f2.0 main camera)
  • Familiar scene selection dial experience – includes scene modes Smart Auto, Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro, Landscape, Film / Video
  • Integrated high quality printing app
  • Super 8 Video Recorder
  • Integrated social media sharing
  • 3000mAh, with USB 3.0 Type C fast charger
The KODAK EKTRA Smartphone will be priced at £449 and available across Europe later this year.

To find out more visit; www.kodak.com/go/ektra


Register for updates on www.kodakphones.com

About Kodak 

Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @Kodak, or like us on Facebook atKodak.

About Bullitt Group 

Founded in 2009 by Colin Batt, Dave Floyd and Richard Wharton, Bullitt Group enables the world’s leading brands to enter into rapid growth consumer technology categories creating broader appeal and new, long-term income streams in the process.

Since its formation six years ago Bullitt Group has designed, manufactured and distributed millions of mobile phones, audio products, other connected devices and related peripherals to more than 60 countries across the globe.

Bullitt is the global licensee for: Cat (Caterpillar Inc.), Kodak and Land Rover for mobile phones and related peripherals and Ted Baker and Ministry Of Sound for audio products.
Bullitt Group’s Head Office is in Reading, England with additional office locations in Taipei (Taiwan), Shenzhen (China), New York (USA).

Kodak and Ektra are trademarks of Kodak.

2016



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