So far, when you thought of Kodak, smartphones did not pass through your mind.
However the camera maker Kodak recently introduced its first mobile phone the EKTRA, that comes with a powerful built-in camera and a retro style with which the company wants traditional cameras are not a thing of the past.
The Kodak EKTRA is a hybrid cell phone with a camera that has DSLR functionality, including a control system that automates functions depending on the light conditions.
The phone looks and feels like a traditional Kodak camera, it has a large lens on the back and is covered with leather. It has a shutter to take pictures and also brings stunning and elegant leather accessories as well, which are sold separately.
These days are everything megapixel camera and Kodak EKTRA knows. So your camera has 21 megapixels, which compared to 12 other phones, promises high quality photographs.
Although the phone comes with software for photo editing and works with Android technology, imagine an ideal for this phone customer would be difficult, because if you like cameras, you probably have a separate one and you just want to take pictures with your phone, you probably want something thinner.
The phone has 3GB of RAM, 32GB , expandable memory and a 5-inch screen with a resolution of 1920 × 1080.
KODAK EKTRA Smartphone key features:
- ANDROID 6.0 (Marshmallow)
- Professional results from a 21MP fast focus camera sensor with F2.0, PDAF, OIS, Dual LED Flash
- 13MP phase detection auto focus front-facing camera with F2.2 PDAF
- Helio X20 2.3GHz Decacore processor with 3GB RAM
- 32GB memory, expandable with MicroSD cards
- Advanced Manual Mode – adjustable on Exposure, ISO, Focal Length (Manual/Auto), White Balance, Shutter Speed, Aperture (fixed f2.0 main camera)
- Familiar scene selection dial experience – includes scene modes Smart Auto, Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro, Landscape, Film / Video
- Integrated high quality printing app
- Super 8 Video Recorder
- Integrated social media sharing
- 3000mAh, with USB 3.0 Type C fast charger
The KODAK EKTRA Smartphone will be priced at £449 and available across Europe later this year.
Press Release:
KODAK EKTRA Smartphone is Designed for
Photographers – from Enthusiasts to Experts
Photography-led smartphone
features powerful imaging and editing capabilities.
Rochester, NY, Thursday,
October 20, 2016 --
Eastman Kodak Company and Bullitt Group today unveiled the KODAK
EKTRA Smartphone, a photography-led smartphone designed for those with a
passion for photography, from enthusiasts to experts. The KODAK EKTRA
Smartphone fuses the best of Kodak’s rich history in imaging with the latest
innovations in smartphone photography. Launching soon across Europe, the KODAK
EKTRA Smartphone lets keen photographers capture exceptional images, whatever
the environment, with an incredibly fast smartphone, tuned for the best in
image quality and media management.
Jeff Clarke, Kodak Chief Executive, said: “Kodak has a rich history in
imaging technology and the launch of the KODAK Smartphone today demonstrates
our ongoing commitment to bringing the latest advances in photography to
consumers. The original KODAK EKTRA Camera was launched in 1941 and in its
latest reincarnation, opens up a world of creative opportunities to all who
care about photography.”
At the heart of the KODAK EKTRA Smartphone is a 21-megapixel fast
focus camera sensor with f2.0 aperture, and an industry leading
13-megapixel front-facing camera with Phase Detection Auto Focus PDAF and f2.2
aperture.
The custom built camera app is controlled by an intuitive haptic
touch, SLR-style Scene Selection Dial, where adjustments are made
in real time via a range of settings including HDR, Landscape, Portrait, Macro,
Sport, Night-time, Panorama and Bokeh, alongside a Smart Auto mode which
auto-selects the best conditions for your photographs.
In Manual mode, more
advanced users can adjust exposure, ISO, focus, white balance and shutter
speed, with the results being visible on the screen as changes are made.
The KODAK EKTRA Smartphone has an ergonomically weighted and high quality
industrial design, underlining its camera styling and featuring a dedicated
dual press shutter button in the horizontal style of traditional cameras. The
device also features a Super 8 app, providing professional effects reminiscent
of Kodak’s iconic Super 8 film stocks.A lightning-fast HELIO X20 Decacore
processor powers the ANDROID Marshmallow smartphone.
The KODAK EKTRA Smartphone includes editing software from SNAPSEED,
providing exceptional tools to edit images on-the-go, without having to
download any additional apps. This enables users to transform images with
professional results similar to many popular desktop image editors. Sharing the
results in real time is also easy with integrated social media apps and the
Prints app is a simple way to select your best shots to be professionally printed.
“It has been a joy to work with Kodak, their clear brand direction and
photography knowledge, combined with our customer and technology insight has
culminated in the beautiful and powerful KODAK EKTRA Smartphone,” said Peter
Stephens, CEO Bullitt Group, mobile device licensee for Kodak. “We are excited
to reach out to this dynamic and engaged photography category and look forward
to getting this camera phone into people’s hands.”
KODAK EKTRA Smartphone key features:
- ANDROID 6.0 (Marshmallow)
- Professional
results from a 21MP fast focus camera sensor with F2.0, PDAF, OIS, Dual
LED Flash
- 13MP
phase detection auto focus front-facing camera with F2.2 PDAF
- Helio
X20 2.3GHz Decacore processor with 3GB RAM
- 32GB
memory, expandable with MicroSD cards
- Advanced
Manual Mode – adjustable on Exposure, ISO, Focal Length (Manual/Auto),
White Balance, Shutter Speed, Aperture (fixed f2.0 main camera)
- Familiar
scene selection dial experience – includes scene modes Smart Auto,
Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro,
Landscape, Film / Video
- Integrated high quality
printing app
- Super 8 Video Recorder
- Integrated social media sharing
- 3000mAh,
with USB 3.0 Type C fast charger
The KODAK EKTRA Smartphone will be priced at £449 and available across
Europe later this year.
To find out more visit; www.kodak.com/go/ektra
Register for updates on www.kodakphones.com
About Kodak
Kodak is a technology company focused on imaging. We provide – directly and
through partnerships with other innovative companies – hardware, software,
consumables and services to customers in graphic arts, commercial print,
publishing, packaging, electronic displays, entertainment and commercial films,
and consumer products markets. With our world-class R&D capabilities,
innovative solutions portfolio and highly trusted brand, Kodak is helping
customers around the globe to sustainably grow their own businesses and enjoy
their lives. For additional information on Kodak, visit us at kodak.com, follow us
on Twitter @Kodak, or like us on Facebook atKodak.
About Bullitt Group
Founded in 2009 by Colin Batt, Dave Floyd and Richard Wharton, Bullitt Group
enables the world’s leading brands to enter into rapid growth consumer
technology categories creating broader appeal and new, long-term income streams
in the process.
Since its formation six years ago Bullitt Group has designed, manufactured
and distributed millions of mobile phones, audio products, other connected
devices and related peripherals to more than 60 countries across the globe.
Bullitt is the global licensee for: Cat (Caterpillar Inc.),
Kodak and Land Rover for mobile phones and
related peripherals and Ted Baker and Ministry Of Sound for audio products.
Bullitt Group’s Head Office is in Reading, England with additional office
locations in Taipei (Taiwan), Shenzhen (China), New York (USA).
Kodak and Ektra are trademarks of Kodak.
2016
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