Barnes & Noble
Editorial Reviews
Review
" ... practical guide to consistently generating innovation."
"... an invaluable guide to extracting ideas from the book and applying them within an organization."
"McKinney gives organizations the tools they need to generate ideas and know that they're moving in the right direction."
Publisher Weekly 12/16/2011
"... an invaluable guide to extracting ideas from the book and applying them within an organization."
"McKinney gives organizations the tools they need to generate ideas and know that they're moving in the right direction."
Publisher Weekly 12/16/2011
"In this bright, informative debut, McKinney ... writes that anyone can become an "idea person" "
"Offering vivid examples of how his approach has worked at HP and elsewhere ... "
"Valuable and ready for immediate use."
Kirkus Reviews 12/28/2011
"Valuable and ready for immediate use."
Kirkus Reviews 12/28/2011
"After reading the first Chapter of the book ,and hearing Phil webcast last week, I find "Beyond the Obvious" as a very useful tool to develope you a strong personality to get opportunities with Killer questions. You will felt transported to a new attitude for you and your company as you were a young entrepreneur who discovers new ways of innovation."
Francisco De Jesús, WorldWide Tech & Science.
The book is now available on Amazon online store: Kindle edition:
Hardcover:
on Barnes&Nobles , iTunes store and on Beyond the Obvious official book site: Beyond the Obvious
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