Friday, July 13, 2012

Q2-2012: USA: Android continues to lead the smartphone market, says Nielsen. Charts.


WorldWide Tech & Science. Francisco De Jesùs.


Q2-2012: USA: Android continues to lead the smartphone market, says Nielsen. Charts.


According to Nielsen Android continues to lead the smartphone market in the US, followed by Apple iPhones. Also 2 out of 3 US buyers acquired a smartphone instead of a feature phone., 54,6% were Androids, 36.3% iPhones and 4% RIM Blackberry.

Full analysis report:


During Q2 2012 smartphone penetration continued to grow, with 54.9 percent of U.S. mobile subscribers owning smartphones as of June 2012. This growth is driven by increasing smartphone purchases: 2 out of 3 Americans who acquired a new mobile phone in the last three months chose a smartphone instead of a feature phone.
US Smartphone Operating System market share in June 2012
Android continues to lead the smartphone market in the U.S., with a majority of smartphone owners (51.8%) using an Android OS handset. Over a third (34.3%) of smartphone owners use an Apple iPhone, and Blackberry owners represented another 8.1 percent of the smartphone market.
Q2 2012 US Smartphone manufacturers share by operating system
Overall among smartphone owners, Apple had the highest manufacturer share of smartphone handsets. Among recent acquirers who obtained their smartphone during June 2012, 54 percent said they chose an Android handset and 36 percent bought an iPhone.

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