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South Korea: LG takes on the iPhone 5 on newspaper ad.
According to The Korea Times, the Korean electronics giant released a newspaper advertisements in all major local publications on Monday, which has its Optimus G smartphone slice through a half eaten apple. An accompanying slogan read, "A moment's choice will decide your next two years", encouraging consumers to buy its products over the iPhone maker.
Recently released posters on majority of its stores owned by or affiliated with LG Uplus, also seemed to slam the iPhone 5.
They contained mocking phrases such as "iPhone 5? Really disappointing!" or "iPhone 5? It will stifle you the more you use it!", and other variants.
According to Kim Sang-pyo, an LG Uplus spokesperson, the posters contains facts on the iPhone 5, and is "not slander".
"It is just a fact that is has no NFC, no DMB. Its screen is comparatively small so that is also true. Other nuanced phrases are usually adopted for marketing. We are absolutely not targeting Apple as a company and the messages on the posters are not our official stance,” Kim said.
ZDNet
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