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Video: RIM`s Frank Boulben CMO articulated the BlackBerry10 marketing strategy.
In a recent interview with Forbes, RIM`s Frank Boulben CMO articulated the BlackBerry10 marketing strategy. He feels confident in BlackBerry’s brand equity around the world as well as in the innovative functionality of the BlackBerry 10.
"We need to be absolutely clear about which customers we intend to serve, and why we are going to serve them better than the competition". The BlackBerry people are about getting things done, being hyper-connected and being multitaskers. "They want to do on their smartphone what you do at your desk".
He notes that RIM is true to their "BlackBerry DNA" but will take things to the next level with BlackBerry 10. "To be participating in what could be the greatest comeback in tech history is very appealing".
Forbes
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