Tuesday, April 29, 2014

Get a MacBook Air with more power lower price says Apple. Press Release.

Get a MacBook Air with more power lower price says Apple.

Francisco De Jesùs.


Apple just updated the MacBook Air line processor to based on Intel’s Haswell architecture (bringing updated versions of Intel’s Core i5 and i7 processors to the MacBook Air)—aren’t just about increasing performance on the MacBook Air line; the focus is on providing that performance without compromising battery life. 

Even more significantly, the company’s dropped the price of the MacBook Air models by $100 each, making the slim portables even more affordable than ever.

Like their predecessors, these 13-inch and 11-inch MacBook Air models offer 12 and 9 hours of battery life, respectively. There’s also a minor increase in the amount of iTunes movie playback time you can achieve on the new Airs, from 8 hours to 9 hours on the 11-inch model and from 10 hours to 12 hours on the 13-inch model.

The improvements themselves are relatively minor: Across the board, the MacBook Air line now comes with a 1.4GHz Core i5 processor that can, with Turbo Boost, hit speeds of up to 2.7GHz; that’s up slightly from the 1.3GHz Core i5 found in previous MacBook Airs. Intel’s integrated HD Graphics 5000 chip remains standard, as does  4GB of memory and 128GB of flash storage. The $1099  11-inch model and $1199  13-inch model have otherwise identical specs, except for a 256GB flash drive. And of course all models sport the usual assortment of wireless technology, including 802.11ac Wi-Fi and Bluetooth 4.0.

Again, as with its predecessor, optional upgrades on the Air include a 1.7GHz Core i7, with Turbo Boost up to 3.3GHz, for $150, as well as a RAM bump to 8GB for $100. The higher-level 11-inch and 13-inch models can also upgrade to 512GB of flash storage for $300.

Press Release:

Apple Updates MacBook Air.

The Perfect Everyday Notebook Now Starts at $899.

CUPERTINO, California—April 29, 2014—Apple® today updated MacBook Air® with faster processors and lower prices, making the perfect everyday notebook an even better value. Now starting at $899, MacBook Air features powerful processors, fast flash storage, 802.11ac Wi-Fi, up to 12 hours of battery life and Apple’s iLife® and iWork® apps, giving you everything you need to handle all your work, all day long.

“With MacBook Air starting at $899, there’s no reason to settle for anything less than a Mac,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “Macs have never been more popular, and today we’ve boosted the performance and lowered the price of MacBook Air so even more people can experience the perfect everyday notebook.”

Power-efficient fourth generation Intel Core i5 and Core i7 processors work in conjunction with OS X® Mavericks to give the 13-inch MacBook Air up to 12 hours of battery life and the 11-inch MacBook Air up to 9 hours of battery life. iTunes® movie playback times increase to 12 hours on the 13-inch notebook and 9 hours on the 11-inch notebook, adding up to two hours of playback time to the updated MacBook Air.* Flash storage makes MacBook Air extremely responsive, whether you are working on presentations, streaming movies and music from iTunes or organizing your photo library.

iLife and iWork come free with every new Mac®. iLife lets you edit your favorite videos with iMovie®, create new music or learn to play piano or guitar with GarageBand®, and organize, edit and share your best shots with iPhoto®. iWork productivity apps, Pages®, Numbers® and Keynote®, make it easy to create, edit and share stunning documents, spreadsheets and presentations. iWork for iCloud® beta lets you create a document on iPhone® or iPad®, edit it on your Mac and collaborate with friends, even if they are on a PC.

Every Mac comes with OS X, the world’s most advanced operating system, which is designed for ease of use even while taking full advantage of the powerful technologies built into every Mac. The latest version, OS X Mavericks, introduces more than 200 new features, including core technologies designed specifically for notebooks to boost performance and improve battery life. Mavericks introduces amazing apps like iBooks®, which gives you instant access to your iBooks library, more than two million titles in the iBooks Store™, and works seamlessly across your Apple devices. The new Maps app allows you to look up directions on your Mac and send them right to your iPhone or iPad, and with iCloud, whatever you do in apps like Mail, Contacts and Calendar also appears on your other devices.

Pricing & Availability
MacBook Air is available today through the Apple Online Store (www.apple.com), Apple’s retail stores and select Apple Authorized Resellers. The 11-inch MacBook Air comes with a 1.4 GHz processor with Turbo Boost speeds up to 2.7 GHz, 4GB of memory and is available with 128GB of flash storage starting at $899 (US), and 256GB of flash storage starting at $1,099 (US). The 13-inch MacBook Air comes with a 1.4 GHz processor with Turbo Boost speeds up to 2.7 GHz, 4GB of memory and is available with 128GB of flash storage starting at $999 (US), and 256GB of flash storage starting at $1,199 (US). Configure-to-order options include a 1.7 GHz Intel Core i7 processor with Turbo Boost speeds up to 3.3 GHz, up to 8GB of memory and up to 512GB flash storage. Additional technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-air.

*The Wireless Web protocol testing was conducted by Apple in April 2014 using preproduction MacBook Air configurations. Battery life and charge cycles vary by use and settings. For more information visit www.apple.com/macbook-air.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts:
Colin Smith
Apple
colins@apple.com
(408) 862-1171

Jacqueline Roy
Apple
jacqueline_roy@apple.com
(408) 862-4386
     

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