Monday, April 7, 2014

Will Apple feel the heat of not moving to a bigger iPhone display in early times?

Francisco De Jesùs.

Internal Apple presentation on the iPhone.

Will Apple feel the heat of not moving to a bigger iPhone display in early times?

Apple have been reluctant to move on the phatablet screen sizes when the new market segment* started with Samsung Galaxy  Note a combination of smartphone and stylus tablet.

So at this time we are making some questions?

Is there massive, pent-up demand for big-display iPhones that will suddenly revive Apple’s unit growth? Or did Apple miss the window of opportunity by not jumping into the big-display market two years ago? Has the pricing of Android phablets declined so steeply that an expensive iPhone with a modern display size no longer holds the appeal it would have had in 2012 or even 2013?

Apple’s error in moving to the phablet segment may simply be a temporary blunder that is easily corrected later this year — or it may be a huge mistake that is too late to fix now that Android devices with 5- or 6-inch screens are deeply entrenched and starting to drift below $300 price point?

Consumers’ preference for jumbo screens and cheap models has only grown more intense since 2012.

There is zero global unit growth in the category that the current iPhone range occupies. None. This explains why Apple is likely now finally moving to bigger display sizes on the iPhone 6.

There are reports that suggest Apple's suppliers will start mass producing new, larger 4.7-inch screens for the next iPhone as early as May. The screen could go up to 5.5 inches later on.

We will see how the consumer will react to a iPhone 6 phatablet or just with a 4.7 to a 5.5 inch display smartphone for this 2014 Christmas holidays.

( By the other way some consumers feel the iPhone has not change much since the iPhone 4S)

*The segment was really started by Palm in the smartphones very early years but in small screen sizes at that time. Palm and HP failed, the first with keeping the Treos with not moving from the touch age to the multitouch age on the right time failing with the Pre multitouch smartphones that had a not convincent hardware and the second to improve what Palm left and continue to launch devices with cheap plastic cover cases like the HP TouchPad, taking them to a fire sale and finishing making webOS an Open Source software now licensed and owned part by LG and part by Qualcomm.

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