Francisco De Jesùs.
Internal Apple presentation on the iPhone.
Will Apple feel
the heat of not moving to a bigger iPhone display in early times?
Apple have
been reluctant to move on the phatablet screen sizes when the new market segment*
started with Samsung Galaxy Note a
combination of smartphone and stylus tablet.
So at this
time we are making some questions?
Is there
massive, pent-up demand for big-display iPhones that will suddenly revive
Apple’s unit growth? Or did Apple miss the window of opportunity by not jumping
into the big-display market two years ago? Has the pricing of Android phablets
declined so steeply that an expensive iPhone with a modern display size no
longer holds the appeal it would have had in 2012 or even 2013?
Apple’s
error in moving to the phablet segment may simply be a temporary blunder
that is easily corrected later this year — or it may be a huge
mistake that is too late to fix now that Android devices with 5- or 6-inch
screens are deeply entrenched and starting to drift below $300 price point?
Consumers’ preference for
jumbo screens and cheap models has only grown more intense since 2012.
There is zero global unit growth in the category that the current iPhone
range occupies. None. This explains why Apple is likely now finally moving
to bigger display sizes on the iPhone 6.
There are reports that
suggest Apple's suppliers will start mass producing new, larger 4.7-inch screens
for the next iPhone as early as May. The screen could go up to 5.5 inches later
on.
We will see
how the consumer will react to a iPhone 6 phatablet or just with a 4.7 to a 5.5 inch
display smartphone for this 2014 Christmas holidays.
( By the
other way some consumers feel the iPhone has not change much since the iPhone
4S)
*The
segment was really started by Palm in the smartphones very early years but in small
screen sizes at that time. Palm and HP failed, the first with keeping the Treos
with not moving from the touch age to the multitouch age on the right time
failing with the Pre multitouch smartphones that had a not convincent hardware
and the second to improve what Palm left and continue to launch devices with
cheap plastic cover cases like the HP TouchPad, taking them to a fire sale and
finishing making webOS an Open Source software now licensed and owned part by LG and part by
Qualcomm.
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