According to the latest research from our WSS (Smartphones) service,
global smartphone shipments grew 30 percent annually to reach a record
1.3 billion units in 2014. Android accounted for 81 percent of all
smartphones last year and shipped over 1 billion units worldwide for the
first time ever.
Global smartphone shipments grew 30 percent annually from 1.0 billion
units in 2013 to a record 1.3 billion in 2014. Emerging markets, such
as China and Indonesia, drove the industry’s growth last year and they
will continue to do so through 2015.
Android shipped 1.0 billion smartphones worldwide in 2014, rising
from 0.8 billion units in 2013.
Android has become the first ever
smartphone operating system to ship more than 1 billion units in a
single year. Android accounted for a huge 81 percent share of all
smartphones shipped globally in 2014, and Apple iOS remains its only
serious threat for now.
Apple iOS shipped 192.7 million smartphones
worldwide in 2014, capturing 15 percent share. The new iPhone 6 and 6
Plus models have recently re-energized Apple’s growth and their
bigger-screen designs have swiftly gained traction among wealthy
consumers.
Microsoft shipped 38.8 million smartphones for a relatively niche 3
percent marketshare worldwide in 2014. Microsoft’s Windows platform
dominates PCs, but it continues to struggle in smartphones. Microsoft
still lacks multiple major hardware partners to build its phones, while
Microsoft’s retail presence in important countries like China remains
tiny.
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