Sony unveiled the new stainless steel edition of SmartWatch 3, rolling out globally from next month.
SmartWatch 3 in beautiful stainless steel matches contemporary with timeless aestheticism for a premium look and feel. It features a 1.6” 320×320 TFT LCD Transflective display for visibility in bright sunlight, and is of course water protected2, rated IP68 – it charges via a standard microUSB port.
To further broaden the range of wearing styles available, Sony also unveiled a new SmartWatch 3 holder, allowing users and partners alike to customise SmartWatch 3 with any standard 24mm watch strap; available from the early part of 2015.
Even without your Android smartphone, SmartWatch 3 is a fun and useful accessory with impressive standalone functionality – featuring native music playback, intelligent sensor technology and a unique inbuilt GPS sensor.
Golfshot and iFit are two developers already creating Android Wear experiences with SmartWatch 3′s standalone capability, for both performance on the course and track respectively – from January, every SmartWatch 3 user will have exclusive access to the premium Golfshot and iFit apps out of the box3.
Sony also announced a new collaboration with Virgin Atlantic – to explore SmartWear initiatives together, to develop unique solutions using Sony’s SmartWear products to support operational activities and enhance the customer service experience for Virgin Atlantic customers. More news will follow over the coming months.