Exhibit 1: Global Smartphone Vendor Shipments and Marketshare in Q4 2014*
According to the latest research from Strategy Analytics, global
smartphone shipments grew 31 percent annually to reach a record 380
million units in the fourth quarter of 2014. Apple tied with Samsung to
become the world’s largest smartphone vendor.
Global smartphone shipments grew 31 percent annually from 290.2
million units in Q4 2013 to a record 380.1 million in Q4 2014. An
impressive 1.3 billion smartphones were shipped worldwide in 2014, with
very strong growth seen last year in emerging markets such as China,
India and Africa.
Apple
shipped 74.5 million smartphones worldwide and captured a record 20
percent marketshare in Q4 2014, increasing from 18 percent a year
earlier. Apple’s new iPhone 6 and 6 Plus models are proving wildly
popular in China, United States and Europe. Apple tied with Samsung to
become the world’s largest smartphone vendor for the first time since Q4
2011. Samsung shipped 74.5 million smartphones worldwide and captured
20 percent marketshare in Q4 2013, dipping from 30 percent in Q4 2013.
Samsung continues to face intense competition from Apple at the
higher-end of the smartphone market, from Huawei in the middle-tiers,
and from Xiaomi and others at the entry-level. Samsung may soon have to
consider taking over rivals, such as Blackberry, in order to revitalize
growth this year. Samsung remained the number one smartphone player
globally on a full-year basis in 2014.
Lenovo
merged officially with Motorola to capture 6 percent global smartphone
marketshare and take third position in Q4 2014. Lenovo is hoping to
leverage Motorola’s famous brand to drive global scale this year and to
offset some of Lenovo’s recently weakening smartphone growth at home in
China. Meanwhile, Huawei shipped a robust 24.1 million smartphones for 6
percent share and fourth position worldwide in Q4 2014. Huawei is
expanding rapidly online in China and through retailers across Africa,
enabling it to become an emerging powerhouse in developing markets.
The full report, Apple Becomes World’s Largest Smartphone Vendor in Q4 2014, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here.
*Numbers are rounded.
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