Samsung OLED on upcoming foldable devices. The S-Foldable could be the Galaxy Z Fold 3. Video.

Samsung presented at the latest SID 2021 event in early  May 2021, really good possibilities on the upcoming OLED foldable devices, like laptops with an under-panel camera, a 3 fold smartphone, and a Slidable, that can sync between them.

Some of these devices may arrive in late August 2021 at the Samsung Unpacked event. The new Galaxy Z Fold 3 could be the 3 fold smartphone that is showed in the above video as S-Foldable (Multifoldable)

For the foldable laptop, it could take a little more time but Samsung is telling us, we are working on it. 

LG Display had a 92,5% for High End vehicles OLEDs Global Market share in the year 2020.

 

                               LG 12.8-inch P-OLED in Mercedes Benz 2021 S-Class

According to Omdia, a market research company on displays, LG Display accounted for 92.5 percent of the market for vehicle OLED panels in terms of sales in 2020. Samsung Display accounted for 6.9 percent and China's BOE the remaining 0.6 percent.

LG Display developed plastic OLEDs (P-OLEDs) in 2019. Starting with the Escalade of General Motors (GM), it has been supplying the new vehicle display products for luxury cars of global automakers such as Mercedes-Benz and Cadillac. As P-OLED panels are expensive, LG Display’s main customers are high-end car manufacturers less burdened with parts prices.

P-OLED panel makers use plastic instead of glass substrates in producing panels. This allows them to create three-dimensional designs as well as two-dimensional designs such as circles and polygons. P-OLED panels are also considered suitable for cars with curved surfaces. Currently, the mainstream of the vehicle panel market is liquid crystal displays (LCDs), but the proportion of P-OLEDs is expected to jump in the future as it has the advantage of offering good picture quality and strong flexibility.

Samsung Display is seeking to expand its market share. It will supply OLED panels for Hyundai Motor’s IONIQ 5, the first model to be produced using the automaker’s electric vehicle platform E-GMP.

Samsung Display was able to supply OLED panels to Hyundai Motor as it has been supplying OLED panels to Audi's electric vehicle e-Tron since 2018. The e-Tron has rear view cameras on the side of the car doors, allowing drivers to see the rear of their vehicles on an OLED display. A similar technology will be applied to the IONIQ 5.

The market for OLED panels for vehicles will grow by more than 60 percent annually from 240,000 units in 2020 to 4.4 million units in 2025, IHS Markit forecast.

However, small OLED products for vehicles offer low profitability. "We cannot rule out the possibility that Hyundai Motor decided to collaborate with Samsung Display to lower costs,” an industry insider said.

oled

CES 2021: LG to showcase lifestyle of future with transparent OLED.

 

LG Display, the world's leading innovator of display technologies, announced today brand-new Transparent OLED applications to be showcased at the upcoming all-digital CES 2021. The company has applied its cutting-edge transparent OLED displays to objects and situations that people encounter on a daily basis, thereby presenting an upgraded lifestyle of the future.

Among LG Display's most exciting and practical Transparent OLED products is a Smart Bed to be showcased in a Smart Home Zone at the company's online showroom, featuring a frame that can be moved to the foot of a bed of the user's choice. 

At the push of a button, the Smart Bed's 55-inch Transparent OLED display rises from its frame to show information or TV contents in various screen ratios without compromising its clear image quality that does not rely on backlights. With immersive Cinematic Sound OLED (CSO) embedded in the frame, there is also no need to clutter bedroom space with external speakers. In addition, the Smart Bed display's movable frame can easily be taken to various locations in a house to serve the diverse needs of users.

LG Display is also offering a game-changer to its customers at CES 2021 in a Restaurant Zone, where a sushi bar can utilize a 55-inch Transparent OLED display to deliver information with clear image quality while benefiting from high transparency to maintain a connection between people on both sides of the screen. 

As guests wait for their order, they can watch a movie or TV program, while at the same time viewing the chef preparing their food on the other side of the display. This innovative product naturally stands out more in the contactless era as it can not only act as a partition but also serve up some fun.

LG Display will additionally demonstrate how the company's 55-inch Transparent OLED display can be applied to a subway train in a Metro Zone. While onboard a virtual train carriage, passengers may look outside through the transparent display that has replaced a traditional window. Its high transparency enabled by OLED means passengers can still enjoy the passing scenery while viewing clear information such as subway line maps, weather information, and other news.

"Transparent OLED is a technology that maximizes the advantages of OLED and can be used in various places in our daily lives, from stores, shopping malls, and architectural interiors to autonomous vehicles, subway trains, and aircraft," said Jong-sun Park, Senior Vice President & Head of the Commercial Business Unit at LG Display. He added, "It will grow into a next-generation display that can change the existing display paradigm."

The company's Transparent OLED realizes 40% transparency, providing clear image quality while being crystal clear like glass compared to the existing transparent LCD with only 10% transparency. With its superior transparency, Transparent OLED can be used in various fields such as smart homes, smart buildings, and mobility, including autonomous vehicles, aircraft, and subways. LG Display, the only transparent OLED manufacturer in the world, is seeing growing demand for Transparent OLED from these industries.

The company will demonstrate its cutting-edge products online at CES 2021 where all general visitors can enjoy them for the first time.

Source LG Display

New Discovery: Deep-blue Phosphorescent OLED is Four Times More Efficient than Fluorescent OLED.

Korean Researchers Develop a Deep-blue Phosphorescent OLED.

Four Times More Efficient than Fluorescent OLED

 

The molecular structure and photoluminiscent spectrum of a newly developed iridium luminant

A team of Korean researchers has developed a deep blue-emitting phosphorescent OLED which is four times more efficient than OLEDs that use fluorescent materials.

The Korea Research Foundation announced on June 14 that a research team led by Jin Sung-ho, a professor at Busan National University, has developed a deep-blue phosphorescent material and device that has superior external quantum efficiency and field lighting characteristics compared to fluorescent materials.

OLEDs are receiving much attention as a next-generation light-emitting device as they have an excellent wide optical night angle, fast response speed, and highly luminous characteristics. OLEDs are divided into the fluorescent and phosphorescent types. The former has a 25 percent internal quantum efficiency, while the latter can achieve 100 percent internal quantum efficiency. Accordingly, fluorescent OLEDs are being replaced by phosphorescent ones. However, blue phosphorescent OLEDs still have their limitations — they are difficult to apply to actual displays because they do not satisfy color TV standards due to very low efficiency and luminance.

The research team solved low luminance and efficiency problems by adjusting doping concentration to optimize concentration imbalance between electrons and pores inside an OLED luminous layer. Although the external quantum efficiency (the ratio of actual light emitted outside the material) of current dark blue phosphorescent OLEDs is only 15 percent, the researchers achieved 24 percent efficiency by controlling the concentration of electrons and pores in the light emitting layer.

"While resolving the problem of low external quantum efficiency, we can satisfy NTSC's blue standards that establish luminous characteristics and color TVs’ color representation standards, so we can use them for future QLED rear lights and next-generation displays," said Prof. Jin.

The research results were published in the June 9 edition of the international journal "Advanced Materials."

Year 2020: Samsung and LG to supply Apple iPhones 5.4", 6.1", and 6.7" OLED Displays.

Samsung Display will supply Apple iPhones 2020 models 5.4" and 6.7" OLED displays with on-cell touch (called Y-OCTA technology) and Samsung Display with LG Display will supply the 6.1" OLED  display, with not on-cell touch technology.

Apple is also planning to release a model with 5G  network support alongside the 3 models above detailed for the fall of 2020.

ET News and OLED-info

2H2019: Apple is buying 50 miilion OLED Display units to Samsung Display for its latest iPhones.

Samsung Display will likely supply up to 50 million units of OLED display panels for Apple in the second half this year, thanks to the positive market response for the latest iPhone lineup, according to news reports on Oct. 22.

 Money Today from South Korea reported on the number of panels Samsung display maker provided for the US tech giant in recent months. 

In the third quarter, ending September, the display firm supplied 22.2 million units of 5.85-inch and 6.46-inch panels for Apple’s iPhones --3.9 million in July, 8.4 million in August, and 9.9 million in September. The supply volume in September, in particular, is 40 percent higher than the initially planned 6.9 million units, the report said.

In October and November, the display maker is forecast to provide 9.8 million and 5 million units, respectively. Depending on the supply volume in December, the number of panels given to Apple this year will likely reach 40-50 million.

The two companies were once in a strained situation because of lukewarm iPhones sales earlier this year. The supply volume in the first half stood at 6 million, far below the previous estimates. After a series of intense negotiations, the US smartphone maker reportedly reimbursed the display manufacturer $683 million for missing a sales target that the two firms had agreed upon.

In the first quarter, Samsung Display posted an operating loss of 560 billion won ($478.4 million) while logging 750 billion won in operating profit in the second quarter, thanks partly to the reimbursement from the US partner.

Samsung Display is the main display supplier for Apple, shipping 90 percent of the OLED panels for the iPhones, including the iPhone 11 Pro and iPhone 11 Pro Max,

LCD-based iPhones, like the iPhone 11, feature displays manufactured by Japanese Display, LG Display, and Sharp.

LG Display has recently become a new OLED screen vendor for Apple, offering 7-8 million panels for the iPhone 11 Pro Max.

the investor

Apple planning to launch a 5.85 and 6.46 inch OLED iPhones next year.

ET News said Apple plans to launch two OLED iPhones next year -- a 5.85-inch and 6.46-inch models. The 5.58-inch is the same size screen of the upcoming iPhone 8 this year.

Apple has started development work with Samsung Display, the sole OLED supplier, and other parts makers earlier than usual, sources said.

“The development schedule has been advanced considering diverse factors such as funding, facility investment and production plans,” a sources close to the matter told ET News on condition of anonymity.

“Work for this year’s iPhone started in April, also earlier than usual.”

If the plan goes ahead as planned, Apple will sell three OLED models next year following the debut of the first one later this year. Considering iPhone sells more than 200 million units every year, it is estimated to secure OLED panels for 70 million phones this year and the number could surge to 170 million next year. 

OLED iPhone 8 variant coming with a reflecting mirror coating for selfie lovers.

An OLED iPhone 8 variant is rumored to arrive as well and with a reflecting mirror coating on the back to let selfie lovers fix their make up and hair, says Benjamin Geskin

He also said it would be available in three other colours drawn from previous iPhone colours, which have included jet black, black, silver, gold, rose gold and a limited edition red which is released to raise money for a group called (RED) that’s working to find a cure for AIDS.

Gleskin did not comment on whether his pictures show an iPhone 8 case (which appears likely) or a bare naked device.

iPhone 8 leaks suggest gadget will come in four designs.

the sun uk

Japan Display is acquiring JOLED a Panasonic-Sony OLED company.

Deal will join Japan's two remaining display panel makers.

Japan Display is acquiring Joled, an OLED panel maker created through the merger of Panasonic's and Sony's operations, in a bid to better compete against South Korean and Chinese players by bringing Japan's display technology under one roof.

Japan Display will raise its stake in Joled from 15% to over 50% by the end of 2017 through stock purchases from the state-backed Innovation Network Corp. of Japan, which now owns 75% of the venture. The deal's value is expected to top $100 million. Panasonic and Sony each own 5% of Joled.

Japan Display will also receive 75 billion yen ($650 million) from INCJ, its leading shareholder, in order to grow both the liquid crystal display and organic light-emitting diode businesses. The assistance will come as a combination of subordinated and convertible bonds so the company has greater flexibility to expand output capacity and make other moves.

Japan Display mainly produces high-quality LCDs for use in smartphones, car monitors and computers, while Joled is known for its midsize-to-large OLED panels. By joining the duo's research and development and sales operations, Japan Display aims to be able to provide both types of panels depending on its clients' needs.

Joled was founded in January 2015. It is developing a process for mass-producing cheap OLED panels for TVs, in addition to medical and other industrial uses.

Japan Display was created in 2012 through a merger of Hitachi's, Toshiba's and Sony's panel operations. It is struggling to cut costs and posted its second straight annual net loss in fiscal 2015. Sluggish demand for the iPhone, which accounts for half of Japan Display's sales, has also resulted in cash-flow problems since the spring. The Tokyo-based display maker hopes to boost its creditworthiness by cutting its dependence on smartphone panels and receiving financial assistance from INCJ.

Japanese companies led technological advances in LCDs, OLEDs and other display panels. But rivals in South Korea and Taiwan have nimbly increased output capacity since the 2000s, driving many Japanese players out of the business.

With Taiwan's Hon Hai Precision Industry acquiring Sharp in August, Japan Display and Joled are effectively the only two Japanese panel makers left in the industry. Japan Display hopes to gain a competitive edge by joining hands with Joled with support from INCJ.

Japan: SHARP develops bendable OLED panel. Could be used in smartphones.

Sharp has created a flexible OLED panel that could be used in smartphone screens and a host of other applications.

The new panel can be freely bent not just during smartphone manufacturing but also by users. Sharp developed a prototype at its facility in Tenri, Nara Prefecture. The prototype has a 3.4-inch screen -- smaller than that of a typical smartphone -- and utilizes the company's IGZO (indium-gallium-zinc oxide) energy-saving panel technology.

The Osaka-based electronics company has previously developed curved LCD panels for vehicle-mounted equipment. It also anticipates demand for bendable OLED panels, which produce sharp images while consuming little power.

Sharp plans to pour 200 billion yen ($1.84 billion) into the OLED business over four years using money it will receive from Taiwan's Hon Hai Precision Industry, known as Foxconn, which has agreed to buy the struggling Japanese company. It is working to strengthen that business and is hurrying to develop proprietary technology with the aim of winning orders from smartphone makers such as Apple, in addition to cultivating various other applications.

CES 2016: LG to unveil rollable OLED products.

LG Display, teaming up with LG Electronics, is expected to unveil its rollable organic light-emitting diode (OLED) products at the Consumer Electronics Show (CES) in Las Vegas. "Rollable displays, in themselves, are a new technology, which means LG Display will not surprise audiences with massive-sized, rollable OLED displays of some 100 inches," an industry source said. LG Display will publicize a prototype of 18-inch rollable OLED display at the upcoming fair, which the company unveiled last year. But Expectations are that the company may also unveil rollable OLED displays of some 70 to 100 inches at closed-door meetings with its clients. For now, LG Display produces 55-, 65- and 77-inch OLED displays to be used in manufacturing TVs from LG Electronics. An LG Display official said, "We are already holding key technologies to develop rollable OLED displays. But the market demand has yet to catch up with our expectations. That's why we are still considering whether to mass-produce the rollable OLED panels." LG Electronics declined to comment on details over the company's plan to promote OLED TVs at the CES. A company spokesman said, "We cannot reveal our plans over rollable OLED TVs at the upcoming tech fair." Rollable TVs, as the name implies, uses displays that are flexible enough to carry around, reducing burdens of space restrictions. But it does not mean that the TVs can be foldable. In June of last year, the company unveiled an 18-inch rollable OLED display using a paper-thin panel. But as the 18-inch display was rolled up to a radius of three centimeters, the upcoming devices will not be fully rollable. The company has recently introduced a plan to develop ultra-high-definition (UHD) transparent, flexible OLED panels of over 60 inches by 2017. Meanwhile, LG Display is leading the large-sized OLED TV market, with its rival Samsung Electronics focusing on developing panels with small-sized OLEDs for its smart devices. At this year's tech fair, expectations are LG Display will continue to stress the importance of OLED as the next big thing in the display industry. Han Sang-beom, who was recently promoted to LG Display vice chairman, delivered a keynote speech on the future of OLEDs during last year's IFA fair in Berlin.

LG Display to invest $8.7 billion in new OLED plant, targeting iPhones 2018 models.

South Korea's LG Display said it will invest more than 10 trillion won ($8.71 billion) to build a large plant to make panels using organic light-emitting diode (OLED) panels, raising its big bet on the ultra-clear display technology.

The company said it will spend an initial 1.84 trillion won to begin building the plant, called P10, in Paju, South Korea, to make panels across all product segments including large screens for TVs and flexible OLED panels for devices such as smartwatches and auto displays.

Production is expected to begin in the first half of 2018.

Japan's Nikkei Asian Review reported without identifying sources that LG Display was building a new plant in anticipation of Apple Inc  adopting OLED technology for its iPhone in 2018. A spokeswoman for LG Display declined to comment to Reuters on the report.

LG Electronics Inc  and its affiliate LG Display are investing heavily on OLED for TVs, and LG Electronics recently slashed the prices of TV sets in the United States using OLED in a push to popularise the technology.

nikkei

LG unveils home entertainment strategy. Strengthening WebOS.

LG Focuses on Furthering Innovation in Global Premium TV Market with OLED TV Leading the Way.

 Speaking at a roundtable at IFA 2015 in Berlin, a top official of LG Electronics (LG) revealed the company’s plan to sell five times as many OLED TVs in the second half of 2015 than it did in the first half with the aim of making LG OLED the new standard of TV by the end of the year.

With a goal of selling more than one LG OLED TV per minute, Brian Kwon, executive vice president and CEO of LG’s Home Entertainment Company, cited four overarching marketing directions designed to solidify LG’s leadership role in the home entertainment market: 1) leading the global OLED TV Market with an expanded OLED TV lineup, 2) conducting enhanced marketing campaigns to expand OLED TV’s market penetration, 3) strengthening its dominant position in the smart TV platform business and 4) enhancing profitability in the audio video product segment.

Expanded OLED TV Lineup

With the world’s first high dynamic range (HDR)-enabled 4K OLED TVs, LG will incorporate HDR technology in more of its OLED TV lineup, Kwon said. LG’s 4K OLED TV is expected to attract new customers with its impressive design which measures only 4.8 mm at its slimmest point. 

With a host of new functions, design features and display formats, LG will provide a wider selection of OLED TVs to suit the tastes of different customers. LG is confident that the announcement of OLED TV products from other manufacturers will accelerate the adoption of OLED TV by more and more consumers and expand this segment led by LG within the TV market.

Enhanced Marketing Campaigns

Kwon explained that the company will invest in a variety of marketing campaigns to increase international sales of its OLED TVs with product introduction tours and OLED displays at major airports in the world, among other initiatives. LG is confident that strong reviews of LG OLED TVs from product testing organizations and media outlets will drive more interest in consumers.  One U.S. publication named LG’s OLED TV as this year’s best TV, and LG’s model 65EG9600 beat top TVs from competitors to be crowned the 2015“King of TV”in a head-to-head shootout run by Value Electronics, a U.S. electronics retailer.

Strengthening the Smart TV Platform Business

LG will continue to expand its popular webOS platform with more smart TV content from partners such as Netflix and YouTube, movies from local content suppliers and a range of new applications, according to Kwon. The company will kick off an HDR content streaming service for webOS 2.0-enabled smart TV users in partnership with Amazon and roll out its free upgrade for webOS 1.0 users which includes enhanced features available in webOS 2.0.

Enhancing Profitability in Commercial Displays and Audio-Video

LG aims to expand its market presence and enhance its profitability in the monitor, digital signage and audio-video business. With an unparalleled digital signage product lineup led by ultra-thin videowall displays with the world’s slimmest bezel-to-bezel design of less than 2 mm, LG intends to secure its reputation as a major provider of premium display solutions, Kwon said. 

The company will also aggressively push its high-end monitor products such as the 21:9 flat and curved monitors with 4K resolution. LG will expand its Bluetooth audio products with a lineup that adds to the Music Flow curved sound bar and portable speakers unveiled at IFA 2015.

"OLED will bring revolution to people's lives," LG Display CEO tells at IFA 2015 Keynote.

Dr. Sang Beom Han, CEO and President of LG Display said today that OLED represents a revolutionary leap in display technology that will change peoples lives as he delivered the opening keynote speech at IFA 2015 in Berlin

Dr. Sang Beom Han, CEO and President of LG Display, the world’s leading innovator of display technologies, said today that OLED represents a revolutionary leap in display technology that will change people’s lives as he delivered the opening keynote speech at IFA 2015 in Berlin.

“We are now living in an era of displays. Through displays, we share information. Through displays, we communicate. Through displays, we look into the future and dream about it,” said Dr. Han in his speech on “How displays will change our lives.”

Displays are becoming increasingly important as their application expands beyond consumer electronics and IT/mobile devices to cars, hospitals and schools.

“We want OLED to be the revolution of light that opens up the future we all want to live in,” said Dr. Han, who is the first display industry CEO to have been given the honor of delivering the opening IFA keynote address, which is normally reserved for heads of consumer electronics companies.

Dr. Han told the audience that OLED is the only technology that overcomes the limitations of conventional displays because it offers enhanced reality combined with dynamic form. OLED offers superior light and color expression because it is based on self-emitting light sources. Its flexibility and its transparent nature are the result of the development of innovative OLED materials. These essential attributes mean OLED can bring to reality what has only been imagined until now.

Dr. Han said that LG Display’s research development is focused on delivering value to customers that cannot be achieved with conventional displays. OLED displays can be used in a number of future applications from wearables and fashion to home furnishings and room designs.

Referred as “The Father of OLED,” Dr. Ching W. Tang, a professor at the University of Rochester in New York and the Hong Kong University of Science and Technology; Prof. Dr. Peter Zec, founder and president of the Red Dot Design Award; and Udo Heider, Vice President of Merck, the global chemical and materials company, made appearances during the keynote presentation and stressed the possibilities that OLED offers of turning imagination into reality.

Dr. Ching W. Tang commented “Without backlight and other auxiliary layers, the OLED display is fundamentally less complicated compared to LCD, and in time less costly to manufacture. I have no doubt, given its advanced features and superior performance – foldable, wearable, flexible and transparent, OLED is the display technology for the next generation.”

In addition, Sir Ridley Scott, the acclaimed film director, said in a film segment of the keynote presentation that OLED TV is the first display technology that shows perfect black, which creates a sharp color contrast that fully delivers the picture quality that he envisions in making his movies. “I think this is a game-changer, and I’m happy to say that I would love to have all my films viewed on the revolutionary OLED TV,” he added.

Although LG Display has chosen a difficult path in pioneering OLED technology, Dr. Han said the company is proud in achieving the goal of making a display that realizes people’s imagination and dreams. He predicted that OLED has a bright future because of the convergence of different technology sectors, with the participation of outside partners benefiting from OLED’s growth.

LG Display presented several OLED prototypes at IFA keynote event. The company introduced a 111-inch “wave” double-sided display(Vertical Tiling OLED), made out of three attached 65-inch Ultra HD OLED displays.

LG Display also showed a 55-inch double-sided commercial display with a thickness of approximately 5.3mm, which is thinner than the latest smartphone, and weighing only 12 kilograms, making it suitable to be shown in a variety of locations.

In addition, the company presented a 55-inch “wallpaper” OLED display with a thickness of less than 1 millimeter that can instantly be attached to and removed from walls because of its magnetic backing.

LG invents the world`s first OLED TV panel that sticks to the wall.

LG teams with Amazon for streaming HDR on WebOS Smart TVs.

LG TEAMS UP WITH AMAZON TO OFFER STREAMING HDR ON WEBOS SMART TV PLATFORM

2015 LG OLED 4K TVs Will Deliver Highest Quality Content,Best Viewing Experience Available with HDR Streaming

LG Electronics today announced the launch of High Dynamic Range (HDR) streaming on 2015 LG OLED 4K TVs, allowing consumers to enjoy exceptional HDR picture quality streaming directly via the Amazon Video app, available on LG’s webOS Smart TV platform. 

Amazon Video is the first provider delivering HDR content on LG OLED 4K TVs, offering the highest picture quality and most comfortable HDR viewing experience on the market.

Beginning today, popular and award-winning Amazon Original Series Transparent and Mozart in the Jungleas well as the pilot episode of upcoming comedy series Red Oaks are now available to stream on HDR on LG’s latest OLED 4K Ultra HD TVs, including the just-announced EF9500 Flat OLED 4K TV series, some EG9600 and EG9200 models and the Curved OLED 4K TV series. 

The EF9500 series comes with full HDR capability built in, allowing consumers to play back HDR content from both streaming content partners and external source devices. LG’s EG9600 series received a firmware update so consumers can stream content from current and future providers.

According to the Consumer Electronics Association (CEA^®), HDR is a new capability that promises to deliver a more expansive range of darkness, brightness and shadow detail, further enhancing the viewing experience. 

LG OLED 4K TVs meet the new CEA guidelines for HDR-Compatible Video Displays. LG OLED technology is perfectly suited for HDR content because it delivers the perfect black that only OLED TVs can achieve. 

By starting from perfect black, OLED is able to produce the required light ranges at lower peak brightness, resulting in an exceptional — and more comfortable — HDR viewing experience.

“By partnering with Amazon to deliver HDR content on LG’s OLED TV, we are confident we can deliver the best viewing experience available on a TV today for HDR content,” said Lee In-kyu, senior vice president and head of the TV and monitor division at LG’s Home Entertainment Company. 

“The streaming content market has grown enormously in the last few years and our partnership will bring the best in picture quality to more consumers.”

LG’s webOS Smart TV platform is designed to make finding and switching between content options — including broadcast TV, streaming services and external devices — intuitive and fast. 

webOS features simple switching to let viewers quickly shift to any content of their choice and makes it simple to discover new sources of entertainment from 4K partners ¹ such as Amazon Video, Netflix™, YouTube™, DIRECTV and many more Full HD options.²

LG’s 2015 OLED 4K TVs combine the intense detail of 4K Ultra HD and the superior contrast and rich, accurate color that OLED provides, displaying the ultimate in picture quality. For impressive sound, LG’s 2015 OLED 4K TVs feature premium built-in speaker systems designed by harman/kardon^® to deliver a completely captivating audio and video experience. 

LG has also taken its state-of-the-art screen technology and transformed it into a work of art with its Art Slim design philosophy, making OLED a complement to any interior décor as the TVs boast an amazingly slim depth at only a few millimeters and a stylish, frameless design.

Amazon streaming HDR content will be available this month on LG OLED 4K Ultra HD TVs in the USA, UK, Germany and Austria. Visitors to IFA are encouraged to stop by the LG booth from September 4-9 in Hall 18 to see the demonstration of Amazon HDR streaming content for themselves.

 —————————————————-

¹  4K/UHD content delivery standards still being developed.

 ²  Wireless Internet connection & certain subscriptions required and sold separately. Agreement to smart TV terms and conditions required to use certain smart features. Content and services vary by product and are subject to change without notice. WebOS does not support Flash. In order to stream 4K content a high speed internet plan capable of receiving 20Mb per second of data is required.